As Co-Founder of Convo Research & Strategy Pvt Ltd, I lead our qualitative research and ethnography team and practice. I’ve spent over 20 years advising a global portfolio of clients including Nokia, Google, Airbnb, MTV, Intel, Dell, Pitney Bowes, Facebook, P&G, Wikimedia, and Unilever. My projects have led me deep into rural markets, following trend-setting youth in urban settings, and digging deep into motivations and possible triggers across a wide range of demographic and psychographic groups. I work across both products and services and I'm driven to be at the forefront of technology trends research in India.While personally a heavy user, I’m a keen observer of how people are interacting with digital tools and social media. I want to understand the impact it has on their lives, identities and on how they ‘consume’. As researcher, participant and advisor, I am also studying how technology is influencing and shaping the trajectory of India – both urban and rural; among youth and small businesses; web and mobile.I’m one of India’s earliest bloggers, and have a Master’s Degree in Sociology and a background in anthropology and psychology. I live in Mumbai, India. My personal blog is Conversations with Dina. (http://dinamehta.com)Specialties: Qualitative Research, Ethnography, UX Research, User Experience, Usability Labs, Usability, Learning Journeys, Market Research, Mobile Research, Remote research, India, Youth, Social Software, Social Media, Digital Activism, Participatory Media, ICT4D
Listed skills include Ethnography, Listening Skills, Qualitative Research, Qualitative Market Research, and 42 others.