Dina O. Email & Phone Number

Beverly Hills, California, US

• Grew and managed Ticketmaster CRM team, owning email, app push and web push strategy and production
• Partnered with international team to launch global creative rebrand in NA, increasing conversion rates +4%
• Automated Venues newsletters, replacing hundreds of manual campaigns with a single automation and doubling revenue per email
• Developed season-long marketing strategies for sports leagues (NFL, NBA, NHL, NCAA), increasing app push revenue 40%
• Overhauled monthly performance reporting, increasing visibility into more actionable data

• Hired and developed team to drive eCommerce sales and app installs across email, mobile push, social media, influencers, paid search and display in partnership with engineering, buying, creative and data science teams
• Selected ESP/mobile platform, integrated new technology and successfully migrated marketing program
• Built lifecycle marketing program from scratch, identifying integral moments to engage with users
• Planned editorial marketing campaigns, driving traffic to key beauty categories and products in app and on web
• Developed and executed all marketing campaigns for 1st party beauty brand product launches
• Planned and successfully launched e-commerce website and marketing program for 1st party brand, Bad Habit

Seattle, Washington, US

• Lead promotional email strategy, partnering with merchants and design teams to drive $1.5MM per month
• Launched personal recommendation technology to power relevant content in email, driving incremental +50% revenue per email
• Partnered across Nordstrom, Inc. to drive omni-channel marketing (Loyalty program, Nordstrom full line and in store migration, etc.)
• Expanded Retention program beyond email, testing into several targeted audiences in paid social, driving incremental $100K/campaign
• Leveraged Custora to identify key customer segments, guiding marketing and purchasing decisions

Seattle, WA, US

• Collaborate cross-functionally with engineering and design teams to successfully launch new product site features such as personalization to increase conversion
• Measure performance of new site and marketing channel features, analyzing key metrics and using them to drive optimization
• Own CRM email marketing program, forecasting sales and circulation based on marketing initiatives and trends
• Develop and launch new revenue generating email programs, targeting customers based on their site behavior – e.g. Abandon Cart email which drives ~$0.80 per mail
• Wrote and successfully executed plan to launch new campaign to reengage inactive users, increasing purchaser rate by 119 bps
• Managed acquisition email campaigns, identifying users with high propensity to sign up, A/B testing to optimize new member conversion

Jersey City, NJ, US

• Owned email campaign, with list growth of 3.5MM to 8MM+ within a year, strategizing and testing new initiatives as well as optimizing operational processes
• Collaborated with design team to update newsletter templates, tested and implemented newsletter redesign, increasing revenue per send by 4%
• Successfully tested subject line strategy, increasing visits +15% and revenue +9%
• Created email reporting to measure and monitor trends in key metrics such as unique open rate, CTR, conversions
• Managed coupon merchandising, selecting offers to feature across multiple channels (3rd party affiliates, email, display) to optimize campaign performance and coupon inventory
• Managed affiliate marketing campaigns with multiple publishers (email, banner, etc.)

US

• Supported development and execution of initiatives designed to build loyalty and share of wallet with targeted customers based on previous shopping behavior. Specifically:
• Developed strategies to retain & reward most valuable customers
• Created incentives to grow opportunity customers/declining shoppers
• Identified relevant households for initiative focus
• Ran statistical post analysis of initiative results

US

• Provided financial support and guidance to corporate Business Units in leadership rotation program
• Built financial models and identified sales and profit trends of Business Units and products
• Conceptualized and analyzed key business metrics in various scenarios to support marketing and sales decisions regarding promotions, pricing and strategic initiatives for all US divisions
• Aggregated data and prepared presentations/packages for Senior Management outlining Business Unit financials, areas of strengths/opportunities, competitive landscape, consumer trends
• Periodically created performance reports and analyses to support Senior Management business decisions