Odgers is a global executive search, interim management, talent assessment, and leadership development firm. We serve all major markets with a lean, flexible, and innovative approach. Our culture values curiosity, creativity, and inclusivity. We prioritise strong client, candidate, and colleague relationships, leveraging industry-leading technology and collaborative teamwork.• Develop and implement the brand's positioning and content strategy, ensuring alignment with overall business objectives and business development goals.• Collaborate with consultants and internal teams to create and manage a content marketing calendar, overseeing workflows, governance, content themes, formats, distribution channels, and cadence.• Design content strategies that resonate with target audiences and support business development initiatives.• Optimise content for search engines and tailor it for various platforms to enhance organic visibility and engagement.• Explore and integrate AI solutions to scale content production while maintaining creativity and authenticity.• Present strategic plans, insights, and results to demonstrate the impact of content strategy on business outcomes, establishing and tracking KPIs to optimise results.• Develop and maintain content standards documents, including tone of voice, style, and guidelines.• Responsible for internal communications, including our bi-monthly internal newsletter that goes out to over 1,000 employees.• Line manage two content writers, providing guidance, support, and performance feedback.

Founded in 2003, HC Group is an established retained search, intelligence, and advisory firm, offering tailored solutions to organisations operating across the international energy and commodities markets globally. My responsibilities included:• Delivering a content strategy that supports the delivery and communication of regular industry insights and market intelligence to our readers.• Leading content planning and scheduling.• Managing and developing HC Group’s social media presence.• Managing the use of digital tools such as our email marketing platform and image library.• Ensuring that the development of HC Group’s website meets the company’s objectives.• Collating, analysing, and interpreting KPIs.• Managing freelance journalists, photographers, designers.• Managing the Data Quality Administrator.• Managing the content budget.

Enco Insights is part of HC Group, trusted for two decades throughout the global commodities value chains as a leading provider of executive search and intelligence.We are based in London but have offices in the world’s major energy hubs, and our network is global.With our network of experts we help our clients navigate change in the energy and commodities sectors.We enable businesses to understand a market more quickly through one-hour phone calls with sector specialists; engage our experts on micro-consulting projects; or find the best-informed expert witnesses.

The Chartered Quality Institute is the chartered body for quality management professionals. My role at the CQI involved creating content for all CQI publications and digital communications, including monthly magazine Quality World. My responsibilities included:• Commissioning articles and features from freelance writers;• Editing and proofing content for all print and digital communications;• Coordinating the email newsletters, including the building, testing and distribution of newsletters to members;• Responsible for liaising with professional networks and content focus groups to generate content and gather feedback;• Supporting the communications strategy and department by assisting in the delivery of content meetings, planning for projects, proofreading, creating flatplans and budgets;• Responsible for managing projects from concept to delivery, including managing stakeholders and budgets as required, and measuring progress and results to ensure successful delivery on time and on budget;• Deputising for the Content Manager during the production process and at meetings, including liaising with external production teams. This includes signing off the final files with the printers.• Utilising LinkedIn and Twitter platforms, and gathering and analysing the appropriate social data/metrics, insights and best practices.

• Created and commissioned content for each platform – e-newsletter, print and online;• Generated ideas and leads for original content such as interviews, features and news – as well as contributing to design concepts;• Managed a project to improve all email newsletters;• Built a list of contacts, interviewed sources;• Wrote articles and features to tight deadlines;• Sub-edited copy;• Proofread all pages and design. Made corrections in InDesign;• Contributed to social media activities via Twitter and LinkedIn;• Acted as content lead on cross-team projects.

Blue Latitude Health is a creative marketing consultancy. My responsibilities included increasing customer engagement and awareness of the BLH brand by posting content across Twitter and LinkedIn and giving feedback and ideas on the BLH social media strategy. I also wrote a report on establishing an Instagram account for BLH.

H&V News is the leading magazine for those working in the building services industry. I was originally hired as the editorial assistant for this title before gradually being asked to take on more responsibilities, first leading to my promotion to reporter and then to features editor. Working in this three-person team meant my responsibilities were wide-ranging, and included:• writing and editing features, interviews and news;• working with the production editor to create engaging and interesting layouts for articles both in print and online;• liaising with advertisers in the creation of advertorials;• acting as the online face of the brand by managing H&V News’s Twitter and LinkedIn platforms;• managing contributors to ensure their copy arrives on time;• working with the editor and the wider editorial board to help direct the future focus of the brand;• along with the production editor, creating and sending the brand’s weekly email round-up to subscribers;• tracking online engagement with H&V News using Google Analytics;• working with the wider team to create and implement a digital strategy for the brand;• setting my own content flow schedules to ensure print and online deadlines are met;• assisting in preparing the magazine’s digital issue as well as any supplements; and• exploring opportunities for exclusive interviews and attending industry events.

• Edited copy, wrote features and assisted the editor and sub editors• Day-to-day management of social media platforms• Attended product launches, conferences and editorial board meetings• Interviewed senior members of the building services industry• Conducted research for news items, features and interviews• Worked with in-house production to meet deadlines and publication dates• Reported on website traffic statistics• Wrote a minimum of 4 daily news stories, with a focus on the building services industry

• Maintained contact with PR companies and contributors to ensure timely delivery of articles• Wrote and distributed minutes for the editorial advisory board meetings• Managed roundtable invitations• Worked with the Awards team to facilitate applications for the annual H&V News Awards• Prepared and uploaded the digital editions of the magazine and supplements to the website using Webvision CMS• Fielded contributor queries as required and processed invoices

• preparing and uploading digital editions of the magazines;• uploading and formatting all online copy to ensure subscriber access;• collecting and collating subscriber data to assist the sales team;• organising and maintaining legal library;• amending photographs using Photoshop;• responding to subscriber queries and emails; and• managing the subscriber database.