11 years marketing and PR related experience. 100+ marketing campaigns. 1000+ media resources. Coordinate with 10+ countries, 12 offices in China and 15 business lines to deliver branding activities. Carry out marketing and BD activities in 6 overseas cities. Develop market from 0 to 1.
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Manager Marketing仲量联行 Feb 2011 - May 2015中国 北京市区Marketing: 1. Full experience on marketing campaign plan and execution, e.g. UK Investment Forum, China Outbound Investment Summit, China 60 Launch, CRE Survey.2. Project marketing for Poly International Plaza, Nuo Center, Red Sandalwood Plaza, Berkeley etc.3. Develop 3D map, Hawk, Office Leader and other marketing tools to support business lines.4. Utilize Economist, China Open sponsorship events to develop business opportunities. Organize co-marketing events with clients, AmCham, institutions and embassies.Branding: 1. Plan and deliver annual branding promotion campaigns, such as JLL China 20th Anniversary Ceremony, JLL branding revamping etc.2. Maintain VI system. Be in charge of creating and reviewing the marketing materials.3. Be in charge of operating corporate website, Weibo and WeChat.4. Be responsible for internal branding promotion, leadership roadshow, leadership message and staff training.PR: 1. Connect with 100+ media. Be in charge of media briefing, interview, PR crisis. 2. Organize spokesperson training and internal media training. -
Senior Account ExecutiveD&S Media Solutions Jul 2008 - Feb 2011BeijingBrand promotion: Look after brand promotion of Nissan, Chang’an, JAC and Navistar.PR campaign: Assist the team manager on annual PR strategy and monthly communication plan development and execution. Organize auto exhibition, new product launch event, media briefing.Digital marketing: Support Nissan X-TRAIL launch and antarctic exploration trip online promotion including blog, BBS, podcast etc.
Yi Ding Skills
Frequently Asked Questions about Yi Ding
What is Yi Ding's role at the current company?
Yi Ding's current role is Osell (大龙网) - Marketing Director.
What schools did Yi Ding attend?
Yi Ding attended 中国人民大学, 国际关系学院.
What skills is Yi Ding known for?
Yi Ding has skills like Marketing Campaign Planning, Brand Management, Public Relations, Digital Marketing, Event Management, Pr Crisis Management.
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