Duy Phan Email & Phone Number

Lead 2 Businesses (Monetization, Venture) & 1 Product Platform- Business & Product Strategy - Monetization Strategy- Customer Success- Growth & GTM Plan

Vietnam

- Established brand vision and identity- Defined business core values and core revenue-optimization framework- Led product development, business strategy, and go-to-market

Vietnam

Surpass other 4000 talents to become one of 5 chosen for Nestlé 2018 Commercial Management TraineeFunctional Divisions rotation: - Communication & Marketing Services (Market Intelligent, Brand Activation, Customer Service)- Sales (Key Account Merchandiser, Direct Sales)- Business Unit (Brand Management)Dedicated in charge of: MAGGI New Product Vertical, Platform Owner of MAGGI Kitchen, Business Champion of Hanoi & Mekong Delta1. Product Development- Analyze consumer & competitors to define product competitive edges (Product concept, pricing, P&L, Payback), consult and align direction with Nestle APAC & Global team- Product monitoring & reacting following market feedback and global direction- Build Product Innovation Roadmap2. Marketing Management- Lead cross-functional teams (Regional team, Factory, Procurement, DSP, Sales, Agencies) to bring product from concept to be on-shelf, timely, properly- Plan GTM, manage and execute full integrated-launching-plan from ATL, BTL to sales support, trade support.3. Platform Owner - MAGGI Kitchen- Translate thematic campaign messages to actual physical engagement activities at MAGGI Kitchen - Continuously initiate, test, improvise and implement new idea for this brand building platform- Plan, manage platform’s P&L4. Sales Champion- Track, analyze and pre-act to brand and business performance of Total MAGGI portfolio at Mekong and Hanoi- Assure trade executions- Bi-weekly visit to get sales/consumers/shoppers feedbacks with improvement plan to Business HeadAchievement: MAGGI Chili sauce has been granted as The Best Idea to Product Transformation - Nestlé Innovation Award 2020

Vietnam

Dedicated in charge: McDonald's, Samsung, Google, P&G, Friesland Campina Vietnam1. Client Management: Close-knit cooperation with Account team & client to define clear job-to-be-done2. Market & Consumer Understanding: Conduct consumer research with research agency/on ourselves, to deeply understand the market & consumer with valuable insight3. Brand & Communication Strategy:- Build brand/campaign strategy with impactful insight & idea- Inspire creative team with clear brief- Follow-up for quality creative deliverable and make sure those can answer the brief as expected- Track & analyse Campaign & Always-on performance for instant action