1/ Product Growth - Product-led growth: Work closely with product team to provide additional user insights for product development as the essential way for growth2/ Business Growth - Build an overall growth strategy to drive both user acquisition/user retention and revenue, plan to achieve key business results- Manage budget allocation3/ Customer Insights and Experience- Able to conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.4/ Team Leadership- Lead and coach the execution team, including marketing and growth specialists

- Take full ownership of brand activities, field marketing and growth campaigns that drive both acquisition and retention for the growth of business; including media, promotion, creative, offline activation & posm...- Worked closely with product/tech team in product function and user/GMV growth- Lead internal creative teams and marketing functions , be responsible for their talent and capability development plans to ensure our creative and operational excellence- Work closely with cross-functional teams (Business, BA, Product, Tech..).

Manage the e-commerce marketing ventures for Wipro FMCG group brand (7 members).- Campaign Management: Driving the sales performance of the e-commerce platform - E-Merchandise Management: Build/optimize visibility, customers engagement to ensure deliver search winning, brand image, drive both user acquisition and user retention- Research & Report: Deep dive into data analytics including daily/weekly/monthly performance to help project define what SKUs should be focus in order to have well-planned

Driving the sales performance of the Fashion category- Managing and executing promotional campaigns: Full responsibility of planning & execution, campaign's performance optimization and reporting. - Analysis & Reporting: Research & analyze data from fashion categories, find out the new trends. Providing insights on customer shopping trends to support assortment selection and identify assortment gaps. Weekly/Monthly/Quarterly report.- Creative Content: Brainstorm, plan & executive of content strategies to help drive more Engagement and Traffic

Join organize events of Uber with product introduction, guiding customers how to use Uber app. Top excellent employees reached the highest KPI of the month.