Trang Phạm is a MSc student in International Business Management | E-commerce | Ex - Lazada.
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E-Commerce AssociateAirr Labs Sep 2023 - May 2024Vietnam -
Key Account ManagementLazada Jan 2022 - Sep 2023Ho Chi Minh City, Vietnam- Build strong relationships with market place sellers and track their performance and assortment/operations to ensure GMV and Order growth MoM/YoY.- Developing analytics and creating a data tracker to evaluate and track daily/weekly/monthly performance of sellers joining campaigns and consulting commercial plans.- Be in charge of Flashsale project by tracking/reporting Flashsale data to enhance guided performance and deal efficiency. Planning Flashsale mechanics deals and allocation of teams in BAU and Mega campaigns.- Be in charge of the ELP project (Everyday low price - a new company project launching) as a channel for building a traffic hook similar to the Flashsale channel for low ASP items.ACHIEVEMENTS:- Guiding and consulting top sellers in portfolio to achieve top 5 ranking in the leaderboard in 10th Birthday, 6.6, 9.9, 11.11 Mega Campaigns - 2022- Flashsale: Improve FS performance by reporting and shaping insights about deal efficiency in relation to Flash Sale deals based on price band, historical performance, item score and discount rate.- ELP Project: Achieve the highest % guided orders from ELP deals among subcats in Fashion. -
Business Development TraineeShopee Jul 2021 - Nov 2021Ho Chi Minh City, Vietnam- Work in Brand Management team and be in charge of 130 B2C partners (Mall Long Tail Management) and understand the goals and objectives to build a positive brand relationship.- Assist in the growth of business sales and performance on E-commerce by using data analysis to identify appropriate strategy in campaign days.- Promote potential sellers to use Shopee's monthly programs/services to contribute more on revenue.ACHIEVEMENTS: - Achieved the Top 1 Performers in October for business performance with brands throughout 10.10 and October Spike Day campaigns. - Grew around 189% MoM completed KPI included GMV, MS packages joined, advertising tools adoption,... -
PresidentMartic - Iu Marketing Club Oct 2018 - Aug 2021Ho Chi Minh City, Vietnam- Managed the structure and operations of nearly 40 members from 5 departments included Research & Development, Communication, External Relations, Operations and Human Resources to conduct projects that bring reputation to the organization. - Making yearly plan that was appropriate with club's vision to orient members and take action for new upcoming and practical projects. - Successfully calling for sponsorship of nearly 100 millions VND to do the project "V-Twist Competition" that was connected with partners such as Brands Vietnam, Elsa Speak,... to make a stage for students to solve Marketing problems.
Trang Phạm Education Details
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International Business Management -
International Business
Frequently Asked Questions about Trang Phạm
What is Trang Phạm's role at the current company?
Trang Phạm's current role is MSc student in International Business Management | E-commerce | Ex - Lazada.
What schools did Trang Phạm attend?
Trang Phạm attended University Of Oulu, International University - Vnu Hcmc.
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