Senior Product Manager for Hair Care L'Oréal Paris:- Elvive- BotanicalsMain focus:1) Define and lead Brand Strategy, adapting to local needs and insights2) Reshape brand image & communication and in-store implementation3) Drive hair care category analysis and implement improvement opportunitiesOther Responsibilities:1) Hair Care category digital strategy coordinator: empowered a team party of 3 to collect knowledge, analyze and propose digital plan for each brand2) Main responsible for Hair Care category data analysis and optimization of market analysis toolsDuring my last year at L'Oréal had two role propositions:- Category Expert L'Oréal Paris at HQ L'Oréal in Paris- Marketing Manager at L'Oréal Portugal

Product Manager for Deodorants, Shower & Men Categories:- Garnier Narta- Men ExpertMain focus:1) Develop Deodorants category by establishing Narta as #3 Player and set Men Expert as a relevant player in the Men segment.2) Develop the Men segment by bridging men categories and play them as one global offer.3) Detect new categories opportunities and size/plan launch plan.

Product Manager for L'Oréal Professionnel:- Série Expert- Mythic Oil- Serioxyl- Pro FiberMain focus:1) Launch Pro Fiber as the #1 Hair Repairing Product and Service. Reach the Objective of 15% additional net income.2) Establish Serioxyl as the #1 brand in the Anti-Thinning Hair category3) Establish the hair salon as the main reference point for Hair Products purchase, through in-store communication simplification

Product Manager for L'Oréal Professionnel:- Styling (Infinium & tecni.ART)- Steampod- Forme (Beach Waves, X-Tenso, Dulcia)- HommeOverall accountable for the management of the brands stated above in the Professional Circuit.Main Focus:1) Relaunch of tecni.ART, Styling brand of reference in the professional circuit2) Launch of Beach Waves - Beach effect hair ondulation serviceFor both tasks the following activities were performed:- Commercial offer definition- Sales team follow-up and support- Media plan definition- Local communication adaptation- PR and Bloggers seduction- Local tutorial development- Development of Styling Sessions: pioneer Styling consumer workshopsOther responsibilities:1) Launch of 2 Steampod Limited Editions with great success, guaranteeing the overperformance of the brand2) Development of a thorough Styling strategy in order to augment SKU referentiation in the hair salons and penetration in new clients. Increase of Styling awareness in the sales team and in the clients. Positioning of Styling as the category of mandatory need in a hair salon.3) Beauty After Work (see "Projects")

Assistant Product Manager for Skin Care L'Oréal Paris:- Sublime Sun- Men Expert- Dermo Expertise- Sublime BodyMain Focus:1) Launch of L'Oréal Paris newest sunscreen brand: Sublime Sun.2) Attractive project that ambitioned to place L'Oréal Paris as a real competitive player in the sunscreen market, a market shared almost exclusively by Nivea Sun and Garnier Ambre Solaire.3) Accountability for:- End-to-end strategy development- Product supply management- In-store communication- Media plan definition- Local communication campaign creative development with Portuguese Spokesperson, Cláudia Vieira.Other responsabilities:1) End-to-end accountability for Men Expert, from strategy development and implementation, to promotional activity defintion, local communication adaptation and product supply assurance.2) Operational assistance for Dermo Expertise through Market Analysis and local product adaptation.

Conducted several seminars in the course "Logistics & Supply Chain Management" for 25 International master students. The purpose of the seminars was to promote discussion and lead the students to the desired learning outcomes.Throughout the seminars several subjects were approached, including: Supply Chain Drivers, Global Supply Chain Network Design, Demand Forecasting, Operations Planning, Transportation Networks and Uncertainty Management.Additional responsibilities consisted on reviewing and giving feedback on the reports handed in on each seminar and correcting the final examination.Course plan available from: http://www.kth.se/student/kurser/kurs/ME2053?l=en

As a part of my ongoing Master program in Industrial Management, I conducted a consulting project at IBM together with 6 other colleagues. The project aimed to provide a solution on how to boost financial results through the daily contribution and motivation of the workforce.For this project, we relied on the precious insight of two top representatives of IBM Consulting division in Stockholm.