• Managing all digital marketing channels from creatives to copywriting on website, email and social media channels (i.e. Instagram, Facebook, TikTok)• Boosted Instagram followers to 6000 within a year, reflecting a 20% increase in audience engagement• Achieved a 20% uptick in lead generation within a quarter through strategic campaign planning• Achieved an outstanding 49% open rate for newsletters, surpassing industry benchmarks• Planned and executed high-impact campaigns securing a notable 122% increase in sales revenue for the month and an exceptional return on investment of 1737%• Leading collaborations and sponsorships with brands for campaigns and offline events• Spearheading the planning and organising of offline events• Onboarding and managing relations with valuable KOLs

• Supported in launching weekly brand campaigns and new products• Brainstormed and executed the briefing of creative brand assets for direct to consumer campaigns that includes banners, ad direction and copywriting• Proactively monitored stock and managed all markets' websites to ensure a flawless on-site experience for customers• Assisted in the gathering of data to evaluate campaign performances across all markets

• Planned, developed and delivered communications strategy across Temasek Trust and Temasek Shophouse that includes management of websites, social media platforms and regular newsletters• Appointed to be a part of oscar@sg grant working committee that oversaw the grant applications and approved budget for respective projects

• Converted from a marketing intern to a part-time marketing executive• Curated the social media content and copywriting which increased monthly traffic to website by 100% over 1 month • Shortlisted and proposed over 50 KOLs based on their reach and relevance of content for various campaigns• Managing the onboarding of designer labels and closely curating the collections• Established strong customer relations by using good- interpersonal skills by tending to their queries within a few minutes• Provided technical support using problem-solving skills to troubleshoot customers' concerns• Diagnosed problems with the website and application for further improvements

I was a part-timer at An Acai Affair. I prepared the Acai bowls for customers and occasionally take the orders as a cashier too.

I was under the marketing team where I mostly handled the curation of social media content as well as planning and organising of events. I also assisted in the graphic design team in designing some of the event posters.

I was an administrator there who helped with the keying in of data entries, handling the billing and invoicing as well as handling customer enquiries.