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Specialize in driving strategic growth and managing the development and execution of successful marketing campaigns for Fortune 500 companies in the telecom, financial, and retail industries. Highly competitive, detail-oriented, able to multi-task and achieve positive results. Possess vast knowledge in loyalty marketing, partnership building, and program management.• Manage a Telecom loyalty program that resulted in a 58% reduction in churn, yielding incremental revenue of $1.3 million for the client.• Successfully managed and executed several marketing initiatives that resulted in a significant surge in response, one of which yielded a 16.4% response and 10% increase in program membership.• Played a key role in the creation of award winning web sites and print pieces that received awards from the Davey’s, Summit, Echo, and other various communicator awards.Specialties: Campaign Management, Account Development, Response Analysis, Competitive/Strategic Planning, Budgeting/Forecasting, Direct Mail Marketing, Loyalty Marketing
Kobie Marketing Inc
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Account ManagerKobie Marketing Inc Apr 2006 - PresentSt. Petersburg, Fl- Manage and coordinate all aspects of web, print and email campaigns on-time and within budget- Responsible for the delivery of daily, weekly, and monthly program metrics as well as complete response analysis for each marketing campaign- Collaborate with data analytics team to determine trends and developments in customer/member behavior and competitive positioning of products and/or services.- Work closely with clients to identify their needs and challenges to provide solutions-oriented campaign themes and timelines that meet their marketing goals- Utilize strong ability to sell marketing ideas, strategies and tactics to help clients retain customers and increase market share by leveraging the loyalty programs for acquisition and product up-sell efforts.- Responsible for building and maintaining merchant partner relationships to bring additional value to our clients and their customers- Created business rule documents (BRD) that outline every aspect of a project from IT development and file integration to testing and execution.
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Marketing CoordinatorMallory & Evans Inc Feb 2005 - Mar 2006Decatur, Ga- Supported the VP of Marketing in new business sales efforts for mechanical construction projects- Composed proposals consisting of company information, organization charts, and budgetary numbers specific to each project in efforts to acquire new business- Attended networking events and tradeshows that resulted in several business relationships- Responsible for keeping the company informed of ongoing projects by creating and distributing company newsletters that consisted of detailed information of new and existing projects- Assisted with event planning of grand openings, golf tournaments, and other company-hosted events
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Client Services ManagerResponse Media Products, Inc Feb 2003 - Mar 2004Norcross, Ga- Managed and delegated administrative assignments for a 10-member staff, including two project managers, for online and offline direct mail marketing campaigns- Responsible for overseeing account trafficking for entire client base.; etc.)- Assisted with new business efforts such as composing list proposals and negotiating pricing for prospects in efforts to acquire new business- Developed and maintained key relationships with clients and numerous list vendor contacts- Developed training manual for brokerage department to reflect instructions for new and old company programs, guidelines, and expectations- Responsible for training new and existing personnel on company and departmental procedures such as direct mail process, invoicing, account management and all relevant computer programs
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National Account CoordinatorResponse Media Products, Inc Jan 2000 - Feb 2003Norcross, Ga- Supported account executives in a team atmosphere for the company's largest sales volume account- Conducted extensive research to develop new marketing goals and strategies for the client- Drafted new list recommendation proposals for new direct marketing campaigns- Created and maintained detailed pricing spreadsheets and legal documentation for client- Negotiated pricing with list vendors resulting in cost-savings of at least $100,000 per campaign- Managed 5-7 direct mail campaigns simultaneously on a monthly basis- Participated in strategic brainstorming sessions to explore new markets and cutting-edge ideas for future client campaigns
Dionne Robinson Skills
Dionne Robinson Education Details
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Marketing Concentration
Frequently Asked Questions about Dionne Robinson
What company does Dionne Robinson work for?
Dionne Robinson works for Kobie Marketing Inc
What is Dionne Robinson's role at the current company?
Dionne Robinson's current role is Account Manager at Kobie Marketing, Inc..
What is Dionne Robinson's email address?
Dionne Robinson's email address is di****@****bie.com
What is Dionne Robinson's direct phone number?
Dionne Robinson's direct phone number is +167845*****
What schools did Dionne Robinson attend?
Dionne Robinson attended Clark Atlanta University.
What skills is Dionne Robinson known for?
Dionne Robinson has skills like Disney, Positioning, Prospects, Outline, Overseeing, It Development, Vendors, Sales, Brokerage, Business Networking, Fortune 500, Finance.
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Dionne Robinson
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Dionne Robinson
Logistics Manager | Optimizing Logistics Solutions For Seamless Supply ChainsGreater Indianapolis -
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