Responsible for the successful market launch, growth and adoption of the Boxcribe platform that fundamentally simplifies software development for travel content integration so that businesses can integrate lots of different content sources (air, car, hotel, cruise, vacations, dining, events, etc.) without requiring a large development team.

As part of commercial aviation consulting team, consulted large global airlines on travel technology, payments, and other financial technologies, loyalty, distribution strategies including online and offline travel agencies, hotels and cruises.

Help ACE revolutionize the loyalty economy by creating a specialist trading venue that facilitates issuance and trading of points between loyalty industry participants, operating partners and investors via point backed financial securities. As with any early stage company, current roles and responsibilities include a wide range of functions ranging from technology to commercial. Technology responsibilities include product delivery, project management, testing, demo, driving requirements related to Nasdaq's X-stream trading platform launch and engage in other launch readiness activities. Commercial responsibilities include ongoing initiatives on client research, preparatory work on various client and commercial engagement models, investor presentations, conferences, etc.

Facilitate the growth of Include4 Technologies. Nurture relationship with strategic accounts. Develop pipeline of new business. Thorough knowledge of software services marketplace and key competitors. Write proposals, contracts and prepare sales presentations. Implement strategic marketing plan.

I work for Travelocity Partner Network where we power hundreds of white label travel sites using Travelocity's booking engine. The travel sites range from large airlines, banks providing loyalty based travel programs, major online portals, convention and visitor bureaus, major travel clubs and large meta search engines. I manage a team of account managers. My team's primary responsibilities include working closely with the partners and help them market our products to their customers. We consult our partners on customer acquisition techniques (SEO, SEM, Social Media, Youtube, viral marketing, etc), best practices on user experience, use of analytic in understanding customer behavior on shopping paths and advice them on different Travelocity products and services that can help them grow their business. I have personally managed relationship with the major US full service carriers, large travel agencies and major hotel chains.

Marketing manager for a web based booking engine that allowed travel agencies to offer online travel products and services to their consumers. With more than 1,300 customers, the product generated over $150 MM in gross sales and half a million in annual bookings. Responsibilities include developing marketing plans, product positioning, competitive analyses, product road map, pricing strategies and continually identifying changing customer needs and delivering enhanced solutions.

Managed a $40 million merchandising product launch from strategic planning to tactical activities - Carried out landscape and segmentation analysis- Conducted market research supported by focus groups and on-site customer visits- Developed product vision, product scope and requirements, detailed business & marketing plan (including financials) and product road map- Drove the solution set across development, merchandising, marketing communications, sales and content delivery teams - Managed internal and external communications and positioning strategies for the product including collateral, press releases, data sheets and end-user support documentation

- Modeled several financial deal structures in Sabre and Travelocity’s M&A initiatives- Gained experience in contract negotiations and commercial agreements- Developed new product pricing strategies - Evaluated new business opportunities using NPV & ROI models- Industry analysis, reporting and management support- Tracked investments and costs and managed funding process, capital plan, budget, infrastructure costs and transfer pricing

- Helped develop global hospitality strategy as part of a strategy team to identify opportunities to expand Sabre’s hospitality business- Build business case identifying $75-$100 million revenue opportunity for Sabre to participate in the wholesale and distressed lodging inventory market - Presented Sabre’s market entry strategies in the e-procurement marketplace for the hospitality industry. Ariba was selected to provide the technology and software platform. - Championed the launch of an online data-mining tool to support hotel customers for their business intelligence needs. The product was a giant step towards strengthening customer relationship management and won great customer appreciation.

- Managed implementation and delivery of large network infrastructure projects for AA- End-to-end network evaluation, connectivity, optimization and custom solutions