Dipayan Pal Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Building user-centric digital lending journeys on ABCD super app from 0-1 using design thinking and product innovation strategies. Utilizing in-depth research and collaboration with cross-functional teams, I drive the development of UX, journey experience, and product roadmap based on business value and user impact.As the Product Owner for Personal Loans and Credit Cards on the ABCD app, I ensure alignment with the organization's short-term and long-term goals, driving revenue growth and expanding the customer base.Additionally, I am responsible for formulating the go-to-market strategy for the launch of Personal Loan and Credit Card offerings on the ABCD platform.

Mumbai, Maharashtra, India

Responsible for new product development including product conceptualization, product innovation, process development, product communication, launch and acquisition strategy and enhance consumer experiences across all digital channels for client acquisition and promotion of brands, deals, etc by leading the conception and implementation of integrated brand campaigns for both new and existing products

Mumbai, Maharashtra, India

Responsible for positioning of credit cards, co-branded cards, identifying target buyers, creating aggressive marketing programs with focus on increasing market share by retention of existing customers and the acquisition of new customers and developing & maintain strategic business partnership with partners like Myntra, Zomato & so on

Mumbai, Maharashtra

Led credit card sales team for Employee Banking cards on a Pan-India scale and increased overall growth, revenue, & profitability for Employee Banking Cards & other product portfolios by collaborating with Sales & Business Teams to develop cross-selling marketing strategies

New Delhi, Delhi, India

Devised a sales funnel to boost income and strategize on how to influence consumer decisions• Achieved the greatest figures in PAN-India in Q3, Q4'18 and Q1'19, Q3'19 and Q4'19• Booked over 2500 cards, which was an all-time high in Jan’20

New Delhi Area, India

Responsible for collaborating with stakeholders to drive sales cycle and enhance revenue generation through Up-Selling and Cross-Selling and develop Performance Incentive Structure and Sales Promotion Schemes

New Delhi Area, India

Responsible for establishing seamless business acquisition by working closely with the Product, Risk, and Sales Operations Teams thus contributing to process efficiency

New Delhi Area, India

Responsible for conducting events organised by the Consulting and Strategy Club, IMI New Delhi. Handled the different end to end dynamics associated with organising an event. Emceeing at events as well as engaging the participants.-POC, Corporate Engagements-Club Sponsorhips-Event Management for Pan India level Inter-Bschool competitions

Bangalore

“Building Reseller Network for XOXO Engage” The primary focus of this project was to increase the visibility of Giftxoxo by associating XOXO Engage, the Rewards and Recognition portal of Giftxoxo with companies in the HR space. Fostering such marketing partnerships would help Giftxoxo increase its visibility in the market. This would also help to grab the mind space of the companies who are unaware of the concept of experiential gifting which is new to India.The project aimed to use different modes of Business to Business marketing like blogs, email marketing, joint content generation, the presence of banners and logos on websites, etc.The project was very helpful in understanding the dynamics of the E-commerce industry and the new concept of experiential gifting. As well as the different types of B2B marketing which marketers can avail for tapping corporate customers.

Mejhia, West Bengal

Undergone vocational training At Mejia Thermal Power Station (M.T.P.S.), D.V.C. on Control & Instrumentation (C&I section). Practical exposure to the basics of instrumentation engineering. Hand on training with sensors, transducers, amplifiers, heat and pneumatic sensors, Coal Handling Plant, Demineralisation plant, Control Systems, Different types of valve used for industrial purposes.

Post Graduate Diploma In Management, Marketing

Activities and Societies: -> Debate -> Master of Cermonies, DigiCon'16, Annual Digital Marketing Conclave, IMI, New Delhi -> Was a part.

Bachelor Of Technology (B.Tech.), Applied Electronics And Instrumentation Engineering, 8.17

Activities and Societies: Debate, RoboticsTeam, Organising Fests.Pursued B.Tech. in Applied Electronics and Instrumentation Engineering..

I.S.C., Science, 85.3%