Dipen Shah
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Dipen Shah Email & Phone Number

Chief Sales Officer (CSO) at Bonito Designs
Location: Mumbai, Maharashtra, India 13 work roles 5 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Chief Sales Officer (CSO)
Location
Mumbai, Maharashtra, India
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Dipen Shah is listed as Chief Sales Officer (CSO) at Bonito Designs, a with 598 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Dipen Shah.

Dipen Shah previously worked as Business Head - Customer Acquisition & Growth at Mahindra Holidays & Resorts India Limited and Head Transformation and Business Development at Mahindra Holidays & Resorts India Limited. Dipen Shah holds Master Of Management Studies (Mms), Finance And Marketing from K J Somaiya Institute Of Management.

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About Dipen Shah

As a seasoned Sales and Marketing leader with 20 years of award-winning experience, I have consistently delivered transformative value and growth across global industries. My career spans pivotal roles at the World’s fifth-largest vacation ownership business, Mahindra Holidays, and the World’s 2nd largest mobile operator, Bharti Airtel.I specialize in deploying innovative business models and technologies to align organizational vision with strategic execution, particularly in customer acquisition and lifecycle management. My expertise lies in identifying and capitalizing on new business opportunities, expanding market reach, and driving sales. I have a proven track record of launching successful products, building high-performing teams, developing distribution channels, and leading digital transformation initiatives.At Mahindra Holidays, as a key member of the Management Committee, I spearheaded strategic initiatives that resulted in a 23% YoY revenue growth and a 20% reduction in acquisition costs over the past three years. These achievements earned me the prestigious MD & CEO Awards in 2022 and 2023.During my tenure at Bharti Airtel, I led the second-largest region across all business lines, generating INR 2500M in prepaid revenue and INR 4000M in Payment Bank revenue. My leadership was instrumental in securing the largest Postpaid Data enterprise deal in the company’s history, a contribution that earned me the Bharti Airtel CEO Choice Award in 2014.My journey also includes a key role at Tata Communications, where I was part of the core team responsible for a significant international reverse system integration assignment with Teleglobe, a Canadian telecom company.Core Competencies:• Business Strategy & Development• Sales & Digital Transformation• Cross-Functional Collaboration• P&L Management• Channel & Product Management• CRM & Loyalty ProgramsTechnology Proficiencies:• CleverTap• Salesforce• QlikSenseI am recognized for my creative restlessness and a "Can Do, Will Do" attitude, consistently going the extra mile to achieve exceptional results. My educational background includes an MBA from Somaiya and advanced industry certifications, including the Business Managers Development Program from IIM-Ahmedabad.I am eager to continue driving growth and innovation in dynamic and challenging environments both in India and globally. To connect, please reach out to me at dipen.shah80@gmail.com.

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Dipen Shah's current company

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Bonito Designs
Bonito Designs
Chief Sales Officer (CSO)
Mumbai, MH, IN
Website
Employees
598
AeroLeads page
13 roles

Dipen Shah work experience

A career timeline built from the work history available for this profile.

Business Head - Customer Acquisition & Growth

Mumbai, Maharashtra, India

• Grew revenue by 73% in the last three years by developing and executing innovative business strategies, expanding markets, and optimizing existing sales channels. •Achieved INR 1000 Mn in annual revenue (25% of total sales) by leveraging alternative growth channels, targeting HNI and B2B customers, securing high-value deals, implementing upselling and cross-selling strategies to drive additional memberships, and executing targeted digital marketing initiatives, resulting in a 10x increase in digital leads• Cut the cost of acquisition by 20% through a strategic cost-saving program and enhanced vendor negotiations, significantly boosting profit margins.• Boosted referral leads by 50% forming strategic brand partnerships, launching engaging customer programs, gamification, and enhancing service experiences. • Increased lead conversion rates by 40% through strategic improvements and advanced digital tools, optimizing lead funnel management for higher efficiency and results.• Managed a high-performing team of over 700 sales managers, channel partners, and inside sales professionals nationwide, driving growth and achieving significant sales milestones. • Spearheaded a cross-functional IT, Marketing & Sales team to develop and launch a high-impact loyalty program, resulting in a 30% increase in sales directly linked to program participation. • Spearheaded strategic goal-setting on the Management Committee, driving transformative organizational growth and significantly amplifying overall impact.• Awarded the MD & CEO Award for achieving the highest revenue growth in referral business in 2022 and 2023.• Won the COO Award for implementing a new Loyalty Program that drove significant revenue growth, in 2023.

Head Transformation And Business Development

Mumbai

• Spearheaded a comprehensive sales and digital transformation initiative, significantly enhancing sales effectiveness, market reach, and revenue growth.• Developed and implemented a sales enablement strategy that improved sales conversion rates by 20% through optimized funnel management and targeted digital tools.• Drove the creation of alternate lead generation and sales channels, resulting in an additional INR 125 Mn in revenue and expanding the company’s market footprint.• Led the development of an in-house CRM application for the frontline sales team, reducing costs by INR 30 Mn and streamlining lead management processes.• Boosted productivity by 10% and reduced attrition by implementing automation, incentive programs, and targeted training, fostering a high-performance sales culture.• Championed the integration of advanced data analytics, significantly enhancing data accuracy, driving better decision-making, and improving performance metrics across the organization.• Collaborated cross-functionally with marketing, IT, L&D, HR, Finance, and operations teams to ensure seamless execution of digital transformation initiatives, aligning them with broader business goals.• Strengthened cross-departmental collaboration to ensure the successful rollout and adoption of transformation projects, aligning all functions toward shared business objectives.

Aug 2019 - Mar 2021

Regional Business & Sales Head - Organizational Capability, Team Building, Distribution

India

Regional Business & Sales Head (GM) - Thane, Raigad, and Nashik (Oct 2017 – Jul 2019)Regional Business & Sales Head (DGM) - South and Central Mumbai (Oct 2016 – Sep 2017)• Led the 2nd largest region, driving INR 6500 Mn in revenue and gaining significant market share.• Built and managed a high-performing team of over 100 sales managers and distributors, enhancing organizational capabilities.• Regained SOGA leadership within a year through efficient distribution management and rapid site deployments.• Achieved 4G market leadership with an innovative in-shop promoter channel, which was replicated nationwide and by competition.• Established the industry’s largest distribution network, consistently ranking #1 in circle performance. • Implemented strategic initiatives that increased market penetration by 20% and enhanced regional profitability.• Received the CEO Award for Best 4G Market Share Region in 2019 for exceptional performance.

Oct 2016 - Jul 2019

Inside Sales Head - Postpaid And Data

Mumbai Area, India

• Achieved the highest-ever new customer acquisition growth of 100% in one year by expanding Infrastructure from 600 to over 1000 sellers and adding 25+ channel partners.• Increased channel productivity by 25% and reduced operational costs by 15% through strategic technology interventions, process optimization, and targeted training. • Engineered the company’s largest Postpaid Data enterprise deal, valued at INR 120 Mn.• Collaborated with the digital team to enhance lead quality and quantity, improving conversion rates by 20%.• MD Award “Achievers Club” for achieving 100% revenue growth, leading the Best Online lead conversion Team, and excelling in high-rental product acquisition with top-quality metrics nationwide in 2015.

Jul 2014 - Sep 2016

Product Head - Postpaid, Prepaid, Broadband, Dth And Data

Mumbai Area, India

• Led revenue, market share, product penetration, and budget management for Mumbai Circle with a team of 6 Product Managers, achieving over INR 1000 Crores in annual revenue.• Developed and launched a new product line, boosting CMS by 2.5% and RMS by 4%.• Secured an industry-leading market share of 44% following the exit of Uninor and Videocon.• Led DTH CAS implementation, capturing a 30% market share with a cross-functional team.• Formulated go-to-market strategies for diverse product lines, ensuring effective market penetration and competitive positioning.• Designed and implemented churn management programs and process improvements, focusing on competitive benchmarking and customer retention.• Launched targeted customer and trade schemes, including promotions and brand activations, in collaboration with the Brand team.• Developed customized consumer schemes and incentive programs to enhance product appeal and drive sales performance.• CEO award for top GTM Execution, capturing 55% postpaid and 27% prepaid market share during Loop Closure, in 2014. • MD Award for Highest Data Routers Sales (Postpaid & Prepaid) in the country, 2014.

Feb 2012 - Jun 2014

Head Business Planning & Consumer Insights, Marketing

Ahmedabad Area, India

• Managed a team of 12 to monitor and analyze category performance, channel analytics, and competitive product metrics, ensuring data-driven decision-making.• Developed and executed comprehensive marketing strategies, including new site rollout plans, to expand Airtel's reach and enhance revenue streams.• Played a pivotal role in coordinating efforts between Sales, Distribution, Network, and Marketing for strategic planning, customer acquisitions, and revenue optimization.• Provided critical insights into revenue pools and Revenue Market Share forecasting, contributing to the overall financial planning and success of the region.

Nov 2009 - Jan 2012

Executive Assistant To Chief Executive Officer

Ahmedabad Area, India

• Conducted in-depth data analysis to support strategic decision-making, enabling the CEO to drive informed business planning across all functions.• Ensured timely and accurate compliance with all reporting requirements, including the preparation of detailed reports and impactful presentations for the CEO's office.• Monitored the implementation of key action points, establishing robust review mechanisms to track progress and ensure alignment with organizational goals.• Acted as a liaison between the CEO and various departments, facilitating clear communication and efficient execution of strategic initiatives.• Assisted in the development and execution of business plans, providing insights and recommendations to optimize operations and drive growth.• Managed high-priority projects, coordinating cross-functional teams to achieve milestones and deliverables on time.

Jun 2008 - Oct 2009

Manager - Nld/Ild Division

Mumbai Area, India

Manager – NLD/ILD Division• Developed comprehensive business plans for National and International Voice services, guiding strategic growth initiatives.• Conducted feasibility studies for launching new business lines, ensuring alignment with market demands and company goals.• Collaborated with internal teams to establish and manage pricing policies, optimizing profitability and market competitiveness.• Negotiated agreements with NLDO & ILDO carriers, securing favorable terms and enhancing service delivery.• Coordinated with Corporate Finance and Revenue Assurance teams to implement robust credit control measures and prevent revenue leakage.Manager – Business Intelligence GroupJanuary 2007 - October 2007 (10 months)• Crafted a strategic Network Rollout Plan for new circles, aligning with business objectives and market potential.• Developed detailed business cases for entering new market circles, providing data-driven recommendations for expansion.• Analyzed industry trends to identify opportunities, gaps, and suitable offerings, driving competitive advantage.• Conducted benchmarking and gap analysis to optimize business performance against industry standards.• Prepared and managed budgets for new circles, ensuring financial discipline and alignment with strategic goals.

Jan 2007 - May 2008

Assistant Manager - Voice Commercial Operations - Business Planning, International Launch

Mumbai Area, India

• Part of the Core Team for reverse system integration with Teleglobe, a Canadian company• Developed Business Plans for International Voice Business• Launched the business in new International Geographies and increased market share.• Conducted ‘Impact Analysis’ of Regulatory changes. • Developed strategy for Revenue & Margin Maximization through Pricing & Cost Control.• Managed tenders for domestic operators, especially BSNL• Carried out Swap / Bilateral Deals & Margin Management for International Transit • Negotiated with international telecom partners• Designed and implemented Routing optimization model based on LP for ILD traffic

May 2004 - Dec 2006

Summer Trainee

Projects handled• Channel Financing• Development of new financial products• Identification of target customers as per the bank's selection guidelines• Foreign Currency BorrowingsPreparation of a case study on reasons for the present increase in demand for foreign currency loans by corporations.

May 2003 - Jun 2003

Sales Representative

Ford Brothers Capital Services Ltd

• Studying the various financial products offered by the bank• Marketing the financial products to prospective clients based on predetermined selection criteria• Closing deals with clients

May 2001 - Sep 2001

Arcticle Trainee

G. M. Kapadaia & Co

• Independently handled direct tax regulatory services for individual and corporate clients.• Review of internal control systems of corporate clients.• Assisted in statutory audits for clients in the Information Technology, Banking and Retail sector.

Jul 1999 - Dec 2000
Team & coworkers

Colleagues at Bonito Designs

Other employees you can reach at bonito.in. View company contacts for 598 employees →

5 education records

Dipen Shah education

Post Graduate Diploma, Investment Banking Program

Certified Investment Banker

FAQ

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Quick answers generated from the profile data available on this page.

What company does Dipen Shah work for?

Dipen Shah works for Bonito Designs.

What is Dipen Shah's role at Bonito Designs?

Dipen Shah is listed as Chief Sales Officer (CSO) at Bonito Designs.

Where is Dipen Shah based?

Dipen Shah is based in Mumbai, Maharashtra, India while working with Bonito Designs.

What companies has Dipen Shah worked for?

Dipen Shah has worked for Bonito Designs, Mahindra Holidays & Resorts India Limited, Bharti Airtel, Idea Cellular Ltd, and Tata Communications.

Who are Dipen Shah's colleagues at Bonito Designs?

Dipen Shah's colleagues at Bonito Designs include Sumit Saliyan, Tanmay Bhise, Revanth L, Poorva Tamhane, and Samarth Gowda.

How can I contact Dipen Shah?

You can use AeroLeads to view verified contact signals for Dipen Shah at Bonito Designs, including work email, phone, and LinkedIn data when available.

What schools did Dipen Shah attend?

Dipen Shah holds Master Of Management Studies (Mms), Finance And Marketing from K J Somaiya Institute Of Management.

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