Smt-Digital Marketing
Noida Area, India
I specialize in managing, executing, and optimizing multi-channel campaigns for HCL Technologies, leveraging platforms such as LinkedIn, Google, Bing, Yahoo, DSPs (Media Math & Google DoubleClick), Adroll, Tech Lead-Gen Vendors (like Quinstreet & Tech Target, Lead crunch), Socedo, Octane, and Eloqua. I collaborate closely with internal business marketing teams and agency partners to innovate and deploy digital strategies. My focus includes generating and nurturing leads through Salesforce CRM, implementing robust Account Based Marketing frameworks, and enhancing brand engagement across digital platforms. I continuously monitor and optimize B2B marketing initiatives, exploring new content formats and distribution channels to maximize impact.