Dipti Sharma Email & Phone Number

Bengaluru, Ka, In

Santa Clara, Ca, Us

Santa Clara, Ca, Us

Product Marketing1. Build product messaging and content aligned to personas - creating, writing, publishing and editing- including sales enablement, webinars, datasheets, eBooks, sales trainings and customer case studies2. Develop diverse content, including video scripts, eBooks, infographics, blog posts, and more, to effectively enable our seller and solution consulting community3. Manage the creation and regular updates of website content, ensuring that the latest messaging isrepresentedContent Strategy1. Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow2. Collaborate with sales, product management, campaigns and other teams to develop killer product marketing content to support our GTM strategyCustomer-Centric Presentations and Engagement1. Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing2. Help support and manage key conferences and 3rd party events including speaker selection, contentreviewers, messaging support, and related event staff management

1. Founded a business for the community of postcard enthusiasts which entails customising hand-painted postcards2. Able to influence leading Indian newspapers like Hindustan Times, HT City- Timeout, Her story to make a mark for the brand3. Managed to breakeven the business within 4 months of the start with the average ticket size of 70% higher than local competitors4. Devised two-fold category business for POL - Digital postcards and Personalisation5. Established an active community of social media users who religiously consume content and interactwith our page

Hyderabad, Telangana, In

1. Helped define the business communication & pricing strategy for their first ever Ed-tech product to drive deliver comprehensive platform for university application filling experience2. Contributed INR 6 lacs+ towards revenues in 1-month (May-2021) by improving the funnel and sales performance with automated CRM workflows & lean methodologies3. Developed modern marketing mix strategies focussing on product and maximising ROI by building connected product stories that are relevant to customer journeys, personas, successes, etc4. Worked with multiple stakeholders to execute the roadmap, come up with features, KPIs and beta testing with select set of consumers & iterate on it5. Experience of working with cross functional teams especially engineering & product teams6. Managed a remote team of 10 people across functions - BD, Marketing & Content Creation, Product & social media marketing

New York, New York, Us

1. Helped in reinventing businesses by developing and utilising the power of user research, product positioning, influencer marketing, e-commerce and omni-channel strategies2. Spearheaded digital-first global campaigns & creative work streams for 6 clients (Oriflame India, Himalayan Waters, Swaraj Tractors, Andaz Delhi by Hyatt, Kerastase, DSP Blackrock ) for the SEA region with a 0% contract attrition rate over a period of 12 months3. Took up the initiative to introduce Influencer and celebrity marketing as a part of digital campaigns. Worked with influencers/celebrities like Kalki Koechlin, Kusha Kapila, etc4. Maximised on ROI by measuring and optimising marketing campaigns, promotions performance, sales & competitor's activities and adjust programs as per market iterations5. Executed KPI targets to drive campaign launch excellence and maximise ROI on digital investments6. Key clients: Oriflame India, Himalayan Waters, Swaraj Tractors, Andaz Delhi by Hyatt, Kerastase, DSP Blackrock

Gurgaon, Haryana, In

1. Acted as a trusted advisor to build consumer first digital business vertical by actively pitching to prospective clients, developing and maintaining relationships with CXOs, and working as a SPOC for various activities across teams (user experience design, performance marketing and project planning)2. Create medium and long-term execution plans in line with digital solution for a then-upcoming co-working rental company and successfully achieved results as follows: 300% increase in the number of subscribers, 2X increase in likes, 3.5X increase in organic reach of the brand3. Collaborated and drove large scale event partnerships with names like FICCI, TiE Delhi NCR Chapter for company branding & strategic launches4. Trained on external crisis management to take swift and appropriate action5. Key clients: Smartworks, Eko, Magicpin, Revv

Gurgaon, Haryana, In

1. Orchestrated seamless integration across Category, Sales, and Channel Marketing to optimize inventory upselling, driving cohesive strategies.2. Led a 15-member team across Delhi and Bengaluru, spearheading Grofer's top-selling Grocery category, showcasing exceptional leadership and management skills.3. Demonstrated exceptional growth, receiving two promotions in 1.5 years in a team of 60+, while also training over 50 new content team members. Enhanced sales by 5% on Grofer's app through effective brand and festival promotions within categories.

Gurgaon, Haryana, In

Gurgaon, Haryana, In

Master Of Business Administration - Mba, Marketing And Strategy

Mba, Marketing

Bachelor Of Technology (B.Tech.), Biotechnology

High School, Biology, Maths