Dipti Sharma Email and Phone Number
Get to Know Me: I thrive on high visibility and goal-oriented tasks, which fuel my passion of delivering outstanding work. Key traits that set me apart include a strong work ethic, a resilient mindset, and a relentless drive to succeed in any situation.Evolving Product Marketer: With a solid background in marketing and strategy, I am deeply invested in connecting marketing principles with data and research. My diverse experiences in e-commerce, Edutech, B2B and B2C names have shaped me into a versatile marketer who appreciates the complexities of real-world customer journeys. I believe in leveraging different skill sets to make a significant impact, creating compelling narratives that resonate with audiences.Inclusion Champion: My experiences as an individual contributor and team lead throughout my career have shaped my professional journey. I have had the privilege of engaging with CXOs in various roles and interacting with candidates from diverse backgrounds during my MBA studies. These experiences have fueled my commitment to understanding, respecting, and fostering curiosity about different cultures. I am dedicated to upholding the values of diversity, inclusion, and belonging for everyone.Strengths: Product Marketing, Product Positioning, Competitive Positioning, Marketing Strategy, B2B, B2C, XaaS, Go-to-Market Strategy, Generative AI
Servicenow
View- Website:
- servicenow.com
- Employees:
- 5
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Senior Outbound Product ManagerServicenow Sep 2024 - PresentSanta Clara, Ca, Us
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Senior Industry Marketing SpecialistServicenow Oct 2022 - Sep 2024Santa Clara, Ca, UsProduct Marketing1. Build product messaging and content aligned to personas - creating, writing, publishing and editing- including sales enablement, webinars, datasheets, eBooks, sales trainings and customer case studies2. Develop diverse content, including video scripts, eBooks, infographics, blog posts, and more, to effectively enable our seller and solution consulting community3. Manage the creation and regular updates of website content, ensuring that the latest messaging isrepresentedContent Strategy1. Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow2. Collaborate with sales, product management, campaigns and other teams to develop killer product marketing content to support our GTM strategyCustomer-Centric Presentations and Engagement1. Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing2. Help support and manage key conferences and 3rd party events including speaker selection, contentreviewers, messaging support, and related event staff management
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FounderPostcards Of Love Jun 2020 - Oct 20221. Founded a business for the community of postcard enthusiasts which entails customising hand-painted postcards2. Able to influence leading Indian newspapers like Hindustan Times, HT City- Timeout, Her story to make a mark for the brand3. Managed to breakeven the business within 4 months of the start with the average ticket size of 70% higher than local competitors4. Devised two-fold category business for POL - Digital postcards and Personalisation5. Established an active community of social media users who religiously consume content and interactwith our page -
Manager - Business Development And MarketingGradvine May 2021 - Aug 2021Hyderabad, Telangana, In1. Helped define the business communication & pricing strategy for their first ever Ed-tech product to drive deliver comprehensive platform for university application filling experience2. Contributed INR 6 lacs+ towards revenues in 1-month (May-2021) by improving the funnel and sales performance with automated CRM workflows & lean methodologies3. Developed modern marketing mix strategies focussing on product and maximising ROI by building connected product stories that are relevant to customer journeys, personas, successes, etc4. Worked with multiple stakeholders to execute the roadmap, come up with features, KPIs and beta testing with select set of consumers & iterate on it5. Experience of working with cross functional teams especially engineering & product teams6. Managed a remote team of 10 people across functions - BD, Marketing & Content Creation, Product & social media marketing -
Social Media StrategistVmly&R Oct 2018 - Jan 2020New York, New York, Us1. Helped in reinventing businesses by developing and utilising the power of user research, product positioning, influencer marketing, e-commerce and omni-channel strategies2. Spearheaded digital-first global campaigns & creative work streams for 6 clients (Oriflame India, Himalayan Waters, Swaraj Tractors, Andaz Delhi by Hyatt, Kerastase, DSP Blackrock ) for the SEA region with a 0% contract attrition rate over a period of 12 months3. Took up the initiative to introduce Influencer and celebrity marketing as a part of digital campaigns. Worked with influencers/celebrities like Kalki Koechlin, Kusha Kapila, etc4. Maximised on ROI by measuring and optimising marketing campaigns, promotions performance, sales & competitor's activities and adjust programs as per market iterations5. Executed KPI targets to drive campaign launch excellence and maximise ROI on digital investments6. Key clients: Oriflame India, Himalayan Waters, Swaraj Tractors, Andaz Delhi by Hyatt, Kerastase, DSP Blackrock -
Assistant Manager - Digital CommunicationsBoring Brands Dec 2016 - Aug 2018Gurgaon, Haryana, In1. Acted as a trusted advisor to build consumer first digital business vertical by actively pitching to prospective clients, developing and maintaining relationships with CXOs, and working as a SPOC for various activities across teams (user experience design, performance marketing and project planning)2. Create medium and long-term execution plans in line with digital solution for a then-upcoming co-working rental company and successfully achieved results as follows: 300% increase in the number of subscribers, 2X increase in likes, 3.5X increase in organic reach of the brand3. Collaborated and drove large scale event partnerships with names like FICCI, TiE Delhi NCR Chapter for company branding & strategic launches4. Trained on external crisis management to take swift and appropriate action5. Key clients: Smartworks, Eko, Magicpin, Revv -
Assistant Manager - ContentBlinkit Apr 2016 - Jul 2016Gurgaon, Haryana, In1. Orchestrated seamless integration across Category, Sales, and Channel Marketing to optimize inventory upselling, driving cohesive strategies.2. Led a 15-member team across Delhi and Bengaluru, spearheading Grofer's top-selling Grocery category, showcasing exceptional leadership and management skills.3. Demonstrated exceptional growth, receiving two promotions in 1.5 years in a team of 60+, while also training over 50 new content team members. Enhanced sales by 5% on Grofer's app through effective brand and festival promotions within categories. -
Senior Executive - ContentBlinkit Nov 2015 - Mar 2016Gurgaon, Haryana, In
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Executive - ContentBlinkit Apr 2015 - Oct 2015Gurgaon, Haryana, In
Dipti Sharma Education Details
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Indian School Of BusinessMarketing And Strategy -
Nus Business SchoolMarketing
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Jaypee University Of Information TechnologyBiotechnology
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Oxford Senior Secondary School, VikaspuriMaths
Frequently Asked Questions about Dipti Sharma
What company does Dipti Sharma work for?
Dipti Sharma works for Servicenow
What is Dipti Sharma's role at the current company?
Dipti Sharma's current role is Product @ ServiceNow | ISB: Flag Bearer Awardee | NUS.
What schools did Dipti Sharma attend?
Dipti Sharma attended Indian School Of Business, Nus Business School, Jaypee University Of Information Technology, Oxford Senior Secondary School, Vikaspuri.
Who are Dipti Sharma's colleagues?
Dipti Sharma's colleagues are Tomoe Matsudaira, Dar J. Lebell, Bhavani Srinivasan, Csm, Kevin Margate, Jing Yang, Ricardo R., Niclas Lundström.
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