Diraj Goel

Diraj Goel Email and Phone Number

Founder, GetFresh Ventures | Board Director | Investor | Growth Engineer | Partnering With Founders to Grow from Scrappy Startups to Sustainable Scale @ GetFresh Ventures
Diraj Goel's Location
North Vancouver, British Columbia, Canada, Canada
About Diraj Goel

I’ve spent my career scaling high-growth tech companies, transforming startups from pre-revenue infancy into successes and exits.Outside work, I'm a proud father, and husband, who loves listening to 90s rap while tinkering.My journey began at WebCT in 99 during the dotcom bust, in 5 yrs growing from a university startup to a $180M exit/merger to Blackboard, driving rapid growth on limited capital.Sophos in ‘05, post-acq of ActiveState, I led the integration of the young startup with a stoic UK based cybersec pubco integrating cultures globally, honing skills in org design, and large-scale integration.At IPS Networks, an early stage cybersec agency, I built and led the secops MSP that eventually sold Deloitte.Vision Critical in ‘08, I scaled the company from $5M to $120M, blending open-source and enterprise tech, migrating to multi-tenant cloud apps across global datacenters, and integrated our entire customer journey on across product, Salesforce and NetSuite, to boost acquisition, and reduce churn.Hootsuite in ‘16, I transformed the company into an international enterprise with over $120M in revenue, integrating AdEspresso and overseeing tech, ops, and analytics. My next chapter, building on these lessons of scaling during downturns and re-engineering growth, I developed the HyperGrowth accelerator for BC Tech, evolving into the Growth by Design methodology for lean rapid growth.Seeing a gap between accelerators and VC, I founded GetFresh Ventures (GFV) to bring Growth by Design to founders, providing strategic execution to increase growth velocity and overcome challenges in building high-value businesses.In 5 years, we've worked with over 35 companies, taken 6 from cradle to exit, and aim to build a portfolio of 100s of successful exits.At GFV, we create clarity in achieving founder and investor exit expectations:GTM Roadmaps - We develop execution paths that attract capital and instill confidence in your high velocity growth.Market Traction and Growth - We execute on market expansion that demonstrates demand and profitable unit economics.Understanding Investors - We attract capital partners for your business model and growth opportunity.Experienced Operators - We are holistic growth partners who’ve built $100M ventures, raised over $500M, and exited with over $1B in enterprise value.Our aim is to challenge you to evolve to the right side of your growth story – strategy, capital, execution, results, profitability, and cash flow, leading to a meaningful generational wealth exit. Have a venture waiting to explode? DM me.

Diraj Goel's Current Company Details
GetFresh Ventures

Getfresh Ventures

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Founder, GetFresh Ventures | Board Director | Investor | Growth Engineer | Partnering With Founders to Grow from Scrappy Startups to Sustainable Scale
Diraj Goel Work Experience Details
  • Getfresh Ventures
    Founder + Managing Partner
    Getfresh Ventures Jan 2017 - Present
    Vancouver, British Columbia, Ca
    GetFresh Ventures is a venture partner and catalyst, working closely with our founders of high potential startups to pursue hypergrowth by helping them define and execute their purpose and vision through their go-to-market strategy. Our Growth By Design methodology includes defining opportunity from a market’s captivated need to their mission critical problem, establishing market positioning and dominance with a no-brainer solution, pursuing prospects on the most opportune channels, building scalable operational frameworks on the path of least resistance, attracting talent capital, driving customer acquisition, and ultimately long term enterprise value in customer retention and expansion.We exist on the premise that purpose driven companies can and should be highly profitable enterprises. Having a defined purpose that gravitates the humans associated - investors, customers, employees, partners, and advocates - is a major driver for sustainable growth and innovation.And most especially getting to a meaningful exit for its founders, teams and investors, and in that order.
  • Canadian Association Of Management Consultants (Cmc-Canada)
    Certified Management Consultant
    Canadian Association Of Management Consultants (Cmc-Canada) Nov 2019 - Present
    Toronto, Ontario, Ca
    The Certified Management Consultant (CMC) designation is the profession's only international certification mark, recognized in over 50 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. CMC-Canada fosters excellence and integrity in the management consulting profession. CMC-Canada administers, and its provincial Institutes confer, the Certified Management Consultant (CMC) designation in Canada. The Association and its 2000+ members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of these efforts to the client community. CMC-Canada is a founding member of the International Council of Management Consulting Institutes (ICMCI), now CMC-Global.
  • Travelai -- An Upnext Company
    Board Member And Strategic Gtm Partner
    Travelai -- An Upnext Company Nov 2021 - Present
    Pitt Meadows, Bc, Ca
    With over $1.8B in total bookings value, TravelAI is the world’s leading intent based travel booking platform for travellers looking for unique experiences.TravelAI leverages a multitude of data sources, gathered from a decade of experience. This allows us to employ our proprietary dataset that inform our acquisition logic, market segments, and conversion performance.We have digital intelligence from over trillion data points based on over 8 million room nights booked. Our Data Science team constantly process massive amounts of data streaming in real-time to align traveller intent to travel inventory for thousands of properties worldwide.
  • Warehoos
    Investor And Strategic Gtm Partner
    Warehoos Oct 2020 - Present
    Warehoos is building the next-gen digital interface for contractors navigating their relationships with local construction materials resellers. Solving last mile for local building supply yards while providing ease, predictability and site management capabilities for building contractors to scale their businesses.
  • Companyon
    Strategic Gtm Advisory
    Companyon Feb 2023 - Present
    Alejandro and his team founded CompanyOn to address a crucial gap for entrepreneurial nurses in managing and scaling their private practices. The healthcare industry has long lacked a solution tailored for nurses transitioning from hospital settings to independent practice, particularly in areas like patient management, billing, and compliance.CompanyOn provides a seamless platform, enabling nurses to focus on patient care while efficiently managing their business operations. This solution is critical in an industry where healthcare professionals often face daunting administrative burdens, especially as they grow their practices.CompanyOn has grown rapidly, with a focus on user experience and scalability, and it continues to empower hundreds of nurses. GFV has worked closely with Alejandro to develop strategic go-to-market tactics, expand partnerships, and drive user acquisition through targeted engagement strategies and regional partnerships.Our partnership with CompanyOn underscores a shared vision of enabling healthcare entrepreneurs to scale while maintaining a patient-first mindset, with measurable success in user growth and market penetration.
  • Careteam Technologies Inc.
    Strategic Growth Advisor
    Careteam Technologies Inc. Dec 2017 - Present
    Vancouver, British Columbia, Ca
    Careteam Technologies is a health technology company, based in Vancouver, BC set on a mission to re-imagine health care coordination in Canada, the US, the UK and beyond. The team has deep experience with all aspects of health, eHealth and business and came together with the mission to solve a big problem – care fragmentation. Everyone in health care and on the patient support networks is working really hard, yet their results are dissipated due to the lack of coordination.We connect individuals, family, friends, and health care providers – together as a coordinated care team, all on the same page, all knowing what is planned, and working together to make it happen. This is the missing link to transform health care into a patient-centered proactive system. This is why Careteam was built.
  • Mentorcloud
    Strategic Gtm Partner
    Mentorcloud Oct 2023 - Oct 2024
    Menlo Park, Ca - California, Us
    MentorCloud stands out by focusing on enhancing human engagement through robust mentorship, even in today's digitally driven, remote work environments. MentorCloud closely aligns with GFV's commitment in nurturing the human element within business growth, leveraging GFV's Human Engine approach, emphasizing personal and professional growth through trusted human relationships, real-time feedback, and continuous guidance. Our work with MentorCloud has attracted significant interest from global enterprises, including Marriott International and Airbnb, keen on investing in their teams not just as talent but as growing, learning individuals. We are thrilled to work alongside Ravishankar Gundlapalli, PhD, and the MentorCloud team, driving forward our shared mission to support and expand human potential within the corporate sphere.
  • Dyne
    Investor And Strategic Gtm Partner
    Dyne Jul 2022 - Sep 2024
    Vancouver, British Columbia, Ca
    The Restaurant AI-Assistant that scales your revenue and marketing. Dyne helps you focus on cooking incredible food while we handle the rest. With services like automated marketing, competitor coupon marketplaces, customer review analysis, POS, reservations, and menu pricing strategy, we are the all-in-one tool for all things Dine-In.Join the over 12 thousand users on Dyne, where our platform gives you instant access to new customers to (enough to fill your empty tables - even during off-peak hours), while retaining and recovering more of your existing customers.
  • Myfo
    Investor And Strategic Gtm Partner
    Myfo Nov 2022 - Jul 2024
    Vancouver, Ca
    Simran and Alice struck a nerve when they embarked on building MyFO - family offices the world over have been struggling with managing their portfolios in a consolidated and strategic manner - a single pane of glass on how their assets were deployed to managing capital allocation.MyFO stands out in the market because it offers a never-before-seen solution. The platform consolidates all your assets, key people in your life and all the essential documents governing your existence in an easy-to-use subscription platform, with features to match the complexity of each layer of AUM.In today's world of continual disruption in incumbent markets, it's surprising to hear that the very same high net worth portfolios that are fueling the worlds of investment - from institutional to venture funds - are themselves ripe for disruption. Relegated to various platforms from their banks to internal adhoc tools and processes, family offices have been waiting for a solution to bring all their assets together. This in-turn allows wealth advisors and family office managers to have a longitudinal view of their investments, potentially unlocking capital from inefficient vehicles to maximizing return.Our GFV team is working with the MyFO team on bringing their solution to market on the path of least resistance through our investor network and the family offices we work with, which further enables our collective vision to create abundance for both entrepreneurs and the investors who support them.
  • Hembal
    Strategic Gtm Advisor
    Hembal Nov 2021 - Jul 2024
    Dover, Delaware, Us
    Hembal makes the first and only FDA registered plant-based infant formula not from soy, is a clean, hypoallergenic formula suitable for infants ages 0-12 who have unusual dietary needs such as an allergies to dairy, soy, animal proteins, multiple allergies or elemental diets. Hembal Infant Formula Powder is contained in an easy-to-scoop wide mouth container containing 621 grams of our proprietary ingredients. Hembal infant formula provides the adequate nutrition for your baby’s daily nutritional needs. Our formula provides 20 Calories/fl oz. Being iron-fortified and hypoallergenic, our amino acid formula is also suitable for infants with severe cow’s milk allergies. Hembal infant formula may also be suitable for infants who need elemental diets to treat protein maldigestion, malabsorption, short bowel syndrome, and even eosinophilic esophagitis. Hembal formula is suitable for both oral and tube feeding as well.While it has been shown that infants who do not ingest cow’s milk benefit from a reduction in Colic, Hembal Infant Formula does not contain any of the major ingredients that can cause colic in the first place. Babies who have a cow’s milk or animal protein allergy have a higher chance of developing a severe reaction such as skin conditions and respiratory issues. Hembal Infant Formula can help lower the chances of allergies getting out of hand while also providing everything your little one needs to feed one.
  • Digi Companies
    Strategic Gtm Advisor
    Digi Companies May 2022 - Jan 2024
    Ottawa, Ontario, Ca
    Digi’s premier platform, Dashq directly connects to landlord inventories, integrates with the most popular ILS channels and seamlessly unifies multiparticipant/multichannel communications.Tailor-made for multifamily landlords to optimize revenue from lead to lease.Our proprietary 'One Click' booking system and automated leasing process is proven to decrease vacancy of multi property portfolios.
  • Outpost Healthcare
    Strategic Gtm Advisor
    Outpost Healthcare Jun 2022 - Nov 2023
    Canada, Ca
    Outpost Health powers a global health delivery network, bridging gaps between patients, providers, and health payments around the world. We are launching first in Nigeria where healthcare payments are still managed with legacy approaches to patient identity and service delivery. Outpost enables locals in emerging markets to leverage funding their healthcare services digitally and across practitioners, providing patients with a continuum of care through a unified health record tied to the services received.Our vision is to make healthcare more accessible and move health record ownership to the individual, where emerging markets can benefit from taking the evolutionary leap from traditional EMR systems to patient centric healthcare management.
  • Smedia
    Strategic Gtm Advisor
    Smedia Apr 2022 - Oct 2023
    Regina, Saskatchewan, Ca
    sMedia is a marketing technology company shepherding the auto-dealer marketing through their digital transformation to support consumers as they shift to online auto purchasing. With 10+ years growing within the North American automotive market due to consistent transformation alongside changing market needs - evolving from a product-led services model to SaaS model. We've experienced 50x SaaS account sales in our first month in April 2022, representing $260K in ARR!
  • Elektrafi
    Strategic Gtm Advisor
    Elektrafi Nov 2022 - May 2023
    Vancouver, Bc, Ca
    Money anxiety, also known as financial anxiety, is a type of anxiety that is triggered by financial stress. It can be extremely challenging and have a lasting impact on a person's mental, social, physical, and financial health.Especially in periods of global financial uncertainty, such as the current period in 2023, where inflation, high interest rates, and cost of living rising with no abatement, almost guarantees that a majority of us have our financial health at the forefront. Financial health is more than just making sure you are spending less than what you're earning. Yet, that's generally the extent most people, who are also employees and colleagues sitting around us, dive into when considering their financial health. Financial literacy was and is sorely missing in the education system where employees today, with well paying jobs are still struggling. How much of an impact does this lack of financial health and literacy impact the productivity of your workforce, your team members, and your direct reports?What if you could support your team's financial health and in turn their mental health, allowing people to have deep confidence in their current and future financial trajectory?ElektraFi bring this financial support directly to the employees delivered similar to a health benefit, where employees can plan their financial future inclusive of their options, salary, and other sources to support where they are headed. How much more teeth would your stock options have if your employees actually understood their value, how an increase in it's value and path to liquidity would impact their net worth and cash on hand? Would they work in a more focused fashion to support growth?We believe so. ElektraFi to amplify your team with financial confidence.
  • Fintechwerx
    Strategic Gtm Advisor
    Fintechwerx Jul 2020 - Dec 2022
    Vancouver, British Columbia, Ca
    The FintechWerx platform serves Independent Service Organizations (ISOs) and merchants in age-compliant digital eCommerce. De-risk your eCommerce journey with rapid age verification, enhanced compliance, and payment processing while reducing cart abandonment with services focused on reliability and security. This ensures a frictionless checkout experience for merchants, all in a cloud-based, API-driven platform that your developers will appreciate.
  • Faber Technologies
    Strategic Advisor
    Faber Technologies Dec 2015 - Dec 2021
    Vancouver, British Columbia, Ca
    Founded in May of 2015, Faber is a mobile, on demand, marketplace that connects contractors with skilled construction workers and general labours.Faber is currently focused on the Vancouver market with plans to grow across Canada. Our goal is to change the interaction between contractor and worker and to provide a better more streamlined working environment for both parties. We want to give contractors time to do what they do and love instead of searching for the best fit worker. We're Faber and we're ready to listen.www.faberconnet.com
  • Social Nature
    Growth Advisor
    Social Nature Oct 2017 - Nov 2021
    Vancouver, British Columbia, Ca
    Social Nature's mission is to introduce green products to the masses making green choices more mainstream and accessible. Using a community platform that engages the public at large, Social Nature provides emerging and household brands with channels to engage with the market and their customers to hear their voices for product feedback, influencial marketing and market research. Consumers get to try greener choices like organic deodorants, vegan mascara, healthy snacks and eco-friendly cleaners and being able to provide feedback to their social network as well as the brand themselves on their experiences. It's a win/win for both brands and consumers as greener choices by all of us allows SN to achieve their vision of a greener world.
  • Tie Vancouver
    Screening Committee Member
    Tie Vancouver Oct 2020 - Aug 2021
    Vancouver, Ca
    TiE Angels Vancouver is an investor forum that leverages TiE's global network of over 72 global chapters, several TiE Angel groups including TiE Angels Silicon Valley and TiE Angels India, plus an international consortium of TiE affiliated seed funds. TiE Angels brings together promising early stage companies and exposes them to angel investors, serial entrepreneurs, high tech executives, and other professional investors. The investment forum is managed by volunteer charter members. TiE Angels Vancouver welcomes all entrepreneurs and investors, irrespective of place of origin and ethnicity
  • Tie Vancouver
    Charter Member
    Tie Vancouver Jul 2020 - Aug 2021
    Vancouver, Ca
    TiE-Vancouver shares the values and philosophy of the TiE organization in California and other parts of the world. The power of networking grows, as the network gets larger. TiE-Vancouver is proud to be the first Canadian chapter of TiE and part of a rapidly growing organization with chapters now sprouting all over the world.Since its formal inception in 1999, TiE Vancouver, through its base of Charter Members and Associate Members, have already helped finance and grow a number of emerging companies in Vancouver, and continue to collaborate and provide mentorship to entrepreneurs on an ongoing basis. Our membership base contains an impressive pool of diverse and extensive backgrounds across industries such as technology, real estate, manufacturing, retail, venture capital, finance, legal, accounting, business consulting and many more.
  • Bc Tech
    Hypergrowth Program Architect, Curriculum Design + Showrunner
    Bc Tech Feb 2017 - Apr 2021
    Vancouver, Bc, Ca
    The BC Tech Association is guided by our vision of making BC the best place to grow a tech company. For more than 20 years, BC Tech (formerly the BCTIA) has been providing opportunities for the tech industry to collaborate, learn, and grow together. We are dedicated to connecting companies, developing talent, sharing stories, and advocating on behalf of tech companies to keep our industry thriving.Since our founding in 1993, the tech industry has quintupled to nearly $25 billion in revenue. In that time, we have played a privileged role in supporting the growth of the tech community that now includes over 9,000 companies, employing more than 90,000 people, and that has been one of the strongest contributors to BC’s economic growth over the past decade.We serve as a platform to grow the tech ecosystem, building programs and initiatives that uphold our core values: Be of Service, Succeed Together, Pay it Forward.
  • Reach Social Inc.
    Executive In Residence - Cmo
    Reach Social Inc. Mar 2016 - Nov 2017
    Finally, a space created just for school. One place for all your classes and extracurricular. Talk to classmates, create private groups and share files. Reach is designed to enhance productivity. Reach is an adaptable platform that keeps up with your frequently changing social graph. Forget about awkwardly unfriending your classmates - let us do the cleaning up for you. Reach is designed with the student in mind. No more posting on archaic discussion boards or noisy Facebook groups.Look good, feel good, do good.www.joinreach.com
  • Hootsuite Media Inc.
    Vp Business Operations
    Hootsuite Media Inc. Apr 2016 - Apr 2017
    Vancouver, Bc, Ca
    The digital world has permeated almost every aspect of our lives. Learning, entertainment, communication, and where purchase decisions can be satisfied by a click. But it’s no longer just a technological change—it’s a cultural one.Organizations around the globe are embarking on Digital Transformations - in aligning their businesses around their customers' behaviors, needs and wants through every step of their journey. Social networks has become influential fibers woven into the tapestries of the customer's journey. Organizations with deft social relationship acumen are now engaging, supporting, advocating to and selling to a wider and deeper audience than ever before.Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. Our vision is to revolutionize communications; our mission is to empower our customers to transform messages into meaningful relationships.
  • Vision Critical
    Vp Business Operations
    Vision Critical Sep 2009 - Apr 2016
    Toronto, Ontario, Ca
    Vision Critical® provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need.Hundreds of high-performing companies including Banana Republic, Time Inc. and Discovery Communications, use Vision Critical’s technology to build better products, deliver better services and achieve better business outcomes.The Business Technology team, part of the Business Transformation Group, cut the keys that allowed Vision Critical to unlock the vast potential of its people through aligned business strategy and tactics. The team helps the business focus on VC's core mission to deliver a world-class customer intelligence platform through efficient management of technology investments and the metrics to measure success. Focused on continual improvement and delivery of transformational application services, governance of corporate and client data, and the lifecycle design and management of the client journey across products, front office and back office applications. The team worked with the Transformation peers to collectively support the building blocks of the enterprise - people, processes, and technology. By first making people and processing more efficient then investing in technology to make them more effective.
  • Ips
    Enterprise Operations & Security Management Consultant
    Ips Jan 2008 - Sep 2009
    IPS Inc. provides network, security and managed information technology solutions. We specialize in Microsoft products and are authorized partners for numerous leading products. The IPS team is comprised of talented, educated and experienced technical specialists who have implemented information technology solutions for customers worldwide. We bring the holistic strategic planning and deft tactical skills to enable companies to use their networks effectively and safely to ensure success in today's connected world.
  • Covalent Systems
    Founder
    Covalent Systems Jun 2003 - Sep 2009
    Covalent Systems was a business technology services company based on a holistic attitude towards information technology consulting. We seeked to be a "one-stop shop" and an authoritative resource for small businesses ($2-30M) for technology in the workplace. Covalent Systems consultants provided business leaders with an outsourced CIO providing operating solutions to support growth through delegation, automation and elimination (DEA) of processes and analytics to identify opportunities.
  • Threecast
    Vp Business & Technology Operations
    Threecast Sep 2006 - Feb 2008
    Threecast Inc. was an innovative social media software company that leveraged Rich Internet Application technologies to solve problems and seize opportunities in the consumer market. Our beachhead product is branded Dog Tag ItTM to resonate with the teenaged youth market. Dog Tag ItTM is an Internet-based social media service that we call a Media Collective.
  • Sophos Inc.
    Vp Engineering Operations
    Sophos Inc. Dec 2006 - Dec 2007
    Abingdon, Oxfordshire, Gb
    Engineering Operations Manager leading Vancouver and Abingdon, London based teams to architect, build and deploy highly secure enterprise-class applications, services and systems for Sophos' Global Research and Product Engineering orgs.
  • Blackboard
    Director Enterprise Operations
    Blackboard Mar 2006 - Nov 2006
    Boca Raton, Florida, Us
    Enterprise Operations Manager leading Vancouver and Washington, DC based teams providing technical and personnel mentorship and management to eight team members in Vancouver supporting 1000 global users. Led the merger integration of WebCT and Blackboard technology systems and global operations. Established a unified systems and business model with both teams for operational prudence and SOX compliance.
  • Webct Purchased By Blackboard
    Enterprise Systems Manager
    Webct Purchased By Blackboard May 2000 - Aug 2005
    Boca Raton, Florida, Us
    Enterprise Systems Manager providing technical and personnel mentorship and management to five team members supporting 200 users. Built a department that was focused on fostering collaboration and sharing of knowledge and a high quality of service delivery. Empowering the team through defining responsibility and autonomy in their areas of expertise.
  • Techrx Inc
    Solutions Analyst
    Techrx Inc Sep 1999 - May 2000
    Us
  • Best Buy
    Application Analyst
    Best Buy Mar 1997 - Sep 1999
    Richfield, Minnesota, Us
    Developed the tenets of what became the platform for Geeksquad at Future Shop/Best Buy. From application management to operational procedures turning the "tech room" to a highly profitable offering.
  • Orbital Computers
    Founder
    Orbital Computers Feb 1993 - Feb 1997
    Managed Helpdesk Services for Small Business ($1-5M). Subscription based services for manufacturing and distribution companies delivering desktop and application management and support.

Diraj Goel Education Details

  • Simon Fraser University
    Simon Fraser University
    Ciocan 2011 - Leadership Development Program
  • Simon Fraser University
    Simon Fraser University
    Business

Frequently Asked Questions about Diraj Goel

What company does Diraj Goel work for?

Diraj Goel works for Getfresh Ventures

What is Diraj Goel's role at the current company?

Diraj Goel's current role is Founder, GetFresh Ventures | Board Director | Investor | Growth Engineer | Partnering With Founders to Grow from Scrappy Startups to Sustainable Scale.

What schools did Diraj Goel attend?

Diraj Goel attended Simon Fraser University, Simon Fraser University.

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