Direct2Farm Cabi Email & Phone Number

Direct2Farm is an agro-infomediary service developed with the objective of maximizing farm productivity by providing farmers with knowledge solutions to increase yield, reduce loss and wastage and help them to conserve natural resources. As a result, farmers will be able to realize better profit from farming operation and improve their food and livelihood security; thus Direct2Farm services will also contribute towards the realization of Millennium development goal “eradication of extreme poverty and hunger”.Direct2Farm service is trying to make this happen by transforming the ubiquitous mobile phone as the knowledge solution provider in the hand of the farmers. The service is designed to take advantage of this “mobile telephony revolution” and enable farmers to seek and source solutions to their day to day farming problems in real-timeThis service is evolved out of the extensive experience and expertise of CABI in managing scientific information. CABI has been in the forefront of making high quality scientific information available to researchers and academics through its flagship databases like CAB Abstracts, CABI Compendia etc.The same expertise has now been brought in to develop a unified repository of high quality agriculture extension information for the south Asian and African regions. This repository is the backbone of the service which makes this information disseminate through various mobile telephony channels like text, voice, apps etc.In Direct2Farm, mobile network operators and agriculture service providers will find solution to design and implement tailor made agri-information services for their targeted customers. While the development agencies and policy makers will find this service as the bridge between the information and its targeted users, making development interventions impactful, measurable and inclusive

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  Agriculture Infomediary Service

  Cabi

  Jan 2011 - Present - New Delhi Area, India

  Direct2Farm service has amalgamated various ICT tools to effectively deliver information to various target user groups according to their information need and usage. The inbuilt interoperability of Direct2Farm platform will ensure the convergence of various content formats and different delivery media for delivering information.Direct2Farm service will be primarily made available to the end-users in following ways:Digital RepositoryAgro-advisory through Mobile PhonesCloud contact centre (Helpline)Tailor made analytics for better decision making