Established in 1999 by Kevin McKiernan, Creative License is a one-of-a-kind global agency specializing in celebrity talent procurement, music supervision/licensing and intellectual property clearances for major brand advertisers and their partner agencies. Our unique engagement strategy provides brands and ad agencies with the most abundant set of creative choices possible while shaping the most favorable negotiation landscape possible. Creative License has specific expertise in consolidating, streamlining, measuring and leveraging brand marketers’ usage of entertainment properties across their marketing platforms to maximize cost and operational efficiencies. The leading independent consultancy in the marketing industry, Creative License has served as both the creative and strategic architects behind some of the most memorable and innovative talent and music partnerships between blue chip brands, their respective partner agencies and the entertainment world including recent efforts on behalf of Chevy, Pfizer, Tropicana, Purina, Cotton, Luxottica, Delta, Walmart and many others.