Assisted and contributed to the IKEA team (our client) for its grand launch in Bangalore by compiling media lists, managing influencers on influencer management day, managing media people on media day, and finally entering the information in the database.Conceptualized and originated thought leadership articles for the company’s marketing sector, followed by creating press releases, authored articles, month-end reports, concise client briefs, etc. for various clients.Clients included IKEA, Phillip Morris, Arogya Healthcare, Himalaya Babycare, Viatris India, MedGenome Labs, Hunters and Skipper, etc.Tracked and reported the daily news reports, crafted emails to be sent out for inquiries regarding awards that would be suitable for our client, transcripted interviews, and helped the associate director in general as I was directly reporting to him.Helped with content related to Live! Newsroom and weekly Media Advisory.