- Built a Comprehensive Martech & AI strategy- Developed Customer Data Platform(CDP) use cases to automate marketing & hyper-personalize customer experience - Metaverse marketing for immersive user engagement & reimagine the customer journey- Implemented data-driven & user-centric strategy to increase Net Promoter Score (NPS) of the Lead Management System by 6 points within 4 months. Achieved 62% growth in base volume.-Conceptualized & Designed UI/UX app flow for the integration of sales conveyance claim feature to verify claims & reduce usage of multiple apps

- Built B2B client acquisition strategies for 20+ brands & integrated WhatsApp bot across customer journey touchpoints - Developed WhatsApp API Business Use cases & growth potential strategies for ROI optimization & brand building across 12 industries.

Led Social Media Marketing for AI Content Marketing SaaS Company:-Spearheaded comprehensive social media strategies, driving brand visibility and user engagement.-Developed and executed 50+ data-driven campaigns resulting in a 60% increase in social media engagement across Twitter, LinkedIn & Instagram-Leveraged AI tools and analytics to optimize content performance and target relevant audience segments.-Collaborated cross-functionally with content creators and designers to create compelling social media assets.

- Spearheaded online marketing strategies for US & UK Markets; proposed product development & portfolio planning for marketing services & devised digital Marketing strategies for niche BFSI clients - Revamped & optimized website, prepared social media calendar & set up Google Ads & email marketing campaigns & maximized ROI

- Conceptualized User Acquisition Strategy through In-depth interviews- Pitched unique value proposition to stakeholders & Prepared Social Media Marketing Strategy, generated demand & onboarded 80 leads

- Executed end-to-end Vernacular Pilot test for 99acres on Facebook and Google Ads that reduced the overall cost of qualified leads(CPQL)---Implemented 60+ Vernacular Campaigns(550 Ads) on Facebook & Google Display Network for 6 cities; Achieved 56% reduction in CPL, 122% increase in Lead volume, & 51% increase in Conversion rate on Facebook Ads- Conducted Pilot test for Content Restructuring of Facebook Ads. Developed 3 new formula-based templates for Primary text & headlines---Implemented 42 Campaigns(483 Ads). Reduced CPL by 24% & 15% & increased Conversion Rate by 16% & 14% for two headline templates respectively- Pioneered Pilot test for Dynamic Creatives Ads feature on Facebook for 5 projects - Conducted Assessment Analysis of 196 leads from Pan-India. Identified 61% of people preferred Vernacular Ads over English Ads- Performed Exploratory Research with 60 leads & analyzed Real Estate Ad consumption behavior

-Collaborated with UNICEF & Gujarat Youth Forum. Ran a digital campaign on 'Climate Change' for 100+participants-Collaborated with Green Pencil Foundation(GPF) for The Teaching Project(TP) & charted out an end-to-end collaboration plan for 40 Volunteers who taught 100+kids for free-Curated & hosted a weekly radio show 'The Green Hug'-Planned & executed annual event -RJ Wars; Acquired 49k impressions and 200 registrations