Divina Ceniceros Dominguez Email & Phone Number

Texas, United States

Developed and implemented bilingual monthly content calendars across all major social media channels, ensuring alignment with brand guidelines and marketing goals.- Boosted Hispanic engagement by 106%, reflecting a strong understanding of audience and platform strengths.- Created 3,233 combined posts and 532 Spanish posts in 2023, demonstrating robust content creation skills.Managed multichannel marketing campaigns, analyzed performance data, and optimized strategies for maximum… Show more Developed and implemented bilingual monthly content calendars across all major social media channels, ensuring alignment with brand guidelines and marketing goals.- Boosted Hispanic engagement by 106%, reflecting a strong understanding of audience and platform strengths.- Created 3,233 combined posts and 532 Spanish posts in 2023, demonstrating robust content creation skills.Managed multichannel marketing campaigns, analyzed performance data, and optimized strategies for maximum ROI.- Delivered monthly performance and KPI reports, preparing comprehensive client analytics.Attended 44 Ford-sponsored events in 2023 to strengthen brand-community connections through social storytelling.- Produced 2-3 videos and 7-10 stories per event, enhancing brand visibility and engagement. Show less

Austin, Texas, United States

- Exceeded my Software-as-a-Service (SaaS) sales quota by 214% in the first six months of the role- Generated $2.8M in projected revenue for 850 up-market Life Science & CPG accounts- Conceptualized and executed a multi-touch phone, social and email marketing campaigns that reached 5,000 unique impressions- Vetted and reached out to roughly 80 prospects daily, resulting in six progressed deals in Q2- Maintained communication and professional relationships with Director, Vice… Show more - Exceeded my Software-as-a-Service (SaaS) sales quota by 214% in the first six months of the role- Generated $2.8M in projected revenue for 850 up-market Life Science & CPG accounts- Conceptualized and executed a multi-touch phone, social and email marketing campaigns that reached 5,000 unique impressions- Vetted and reached out to roughly 80 prospects daily, resulting in six progressed deals in Q2- Maintained communication and professional relationships with Director, Vice President, and C-level executives within the Life Science and CPG industries- Recognized as BDC of the week every month in Quarter Two (September, October and November)- Organized and led a weekly contest organizational call with 6 Business Development Regional Managers and their teams to develop new strategies to increase account penetration and revenue- Excellent project management, marketing and communication skillsCompleted Courses: Sales Process Framework; Prospecting & Discovery; Qualification; Resolution & Close; Solution Development & Presentation; Establishing Credibility; Objection Handling; Sales Skills; Social Selling; Understanding Your Customer; Selling to Executives; Progressing a Deal; Effecting Closing; Closing a Deal Show less

Austin, Texas, United States

Austin, Texas Area

- Managed a team of 27 writers bi-annually throughout the full editorial cycle (brainstorming, outlining, first and final draft, editing, publishing).- Edits for cohesion, grammar, AP style, tone, and voice. Wrote and edited a multi-page style guide for future editors' use.- Wrote bi-monthly online articles and one print editorial piece per semester.- Featured in The Best of Spark, an online segment that highlights the strongest editorials.- Full portfolio can be found here:… Show more - Managed a team of 27 writers bi-annually throughout the full editorial cycle (brainstorming, outlining, first and final draft, editing, publishing).- Edits for cohesion, grammar, AP style, tone, and voice. Wrote and edited a multi-page style guide for future editors' use.- Wrote bi-monthly online articles and one print editorial piece per semester.- Featured in The Best of Spark, an online segment that highlights the strongest editorials.- Full portfolio can be found here: www.divinacd.wixsite.com/home Show less

Austin, Texas Area

- Supervises a team of 26 print writers to ensure cohesiveness in tone, clean AP style copy and overall strong writing in their editorials.- Guides our writers in every step of their writing process: their pitches, drafts and final 800-1300 word copy including their title, blurb and pull quotes.- Curates six weekly workshops that covers everything from brainstorming, peer editing, prose tools and finding a job as a writer.- Helps organize socials and fun events where editors and… Show more - Supervises a team of 26 print writers to ensure cohesiveness in tone, clean AP style copy and overall strong writing in their editorials.- Guides our writers in every step of their writing process: their pitches, drafts and final 800-1300 word copy including their title, blurb and pull quotes.- Curates six weekly workshops that covers everything from brainstorming, peer editing, prose tools and finding a job as a writer.- Helps organize socials and fun events where editors and writers can develop long-lasting, meaningful relationships. We're there for them as writers and guides, but also as friends and fellow students. Show less

Austin, Texas Area

- Strategized, developed and managed digital marketing campaigns across the Texas McCombs MBA Insider blog (https://blogs.mccombs.utexas.edu/mba-insider/) and socials (Instagram, Facebook, Twitter).- Supported marketing and admissions departments by writing and editing over 100 blog articles, interviews and social media campaigns.- Developed innovative solutions for content management and workflow through an editorial calendar that reduced time spent by 25%- Created polished… Show more - Strategized, developed and managed digital marketing campaigns across the Texas McCombs MBA Insider blog (https://blogs.mccombs.utexas.edu/mba-insider/) and socials (Instagram, Facebook, Twitter).- Supported marketing and admissions departments by writing and editing over 100 blog articles, interviews and social media campaigns.- Developed innovative solutions for content management and workflow through an editorial calendar that reduced time spent by 25%- Created polished, publishable copy and graphics on tight schedules.- Expanded my skillset in WordPress, MailChimp, Adobe Suite (Photoshop, Indesign, Illustrator), Excel (pivot tables, data validation, basic functions, content calendar management), Search Engine Optimization, Google Analytics, Alt Text accessibility, keyword research, copy editing (MLA & AP style). Show less

Austin, Texas Area

- Planned and executed a year-long social media Search Engine Optimization and keyword research campaign for 66.8K unique visitors. - Applied The Front Texas brand communication style to 200+ interviews, blog posts and newsletters for effective messaging and digital community building.- Audited 400+ pages and blogs on four different Squarespace websites and made them fully accessible per organizational ALT Text best practices.- Created a GTM strategy for my internship with clear… Show more - Planned and executed a year-long social media Search Engine Optimization and keyword research campaign for 66.8K unique visitors. - Applied The Front Texas brand communication style to 200+ interviews, blog posts and newsletters for effective messaging and digital community building.- Audited 400+ pages and blogs on four different Squarespace websites and made them fully accessible per organizational ALT Text best practices.- Created a GTM strategy for my internship with clear timelines, action items and updated goals for transparency and accountability. - Assisted the Executive Director with editorial calendar management and digital marketing campaigns. Show less

Austin, Texas, United States

Capstone Project- Content Creation: Curates diversity and inclusion curriculum. Writes educational content that reimagines Latinindad through community learning and self-care. Skills used: copywriting, content planning, strategizing, research, Google Analytics.- Graphic Design: Makes graphics and text art that supports my company's main pillars: community education, self-care, and education. Utilizes Adobe Suite to develop unique brand design and identity (Illustrator, Photoshop… Show more Capstone Project- Content Creation: Curates diversity and inclusion curriculum. Writes educational content that reimagines Latinindad through community learning and self-care. Skills used: copywriting, content planning, strategizing, research, Google Analytics.- Graphic Design: Makes graphics and text art that supports my company's main pillars: community education, self-care, and education. Utilizes Adobe Suite to develop unique brand design and identity (Illustrator, Photoshop, Lightroom.) Show less

Austin, Texas

- Increased our net Instagram impressions by +230%, our engagement rate by +175% and our follower growth by +203% in a 6-month period. Our current engagement rate average stands at 5.6%, a +3.5 increase since May. - Increased our Mailchimp Weekly Newsletter open rate from the previous 10.87% in May to 44.7% in December.- Created our first website to provide further event information, share our mission statement and give a background of our team.- Duties include… Show more - Increased our net Instagram impressions by +230%, our engagement rate by +175% and our follower growth by +203% in a 6-month period. Our current engagement rate average stands at 5.6%, a +3.5 increase since May. - Increased our Mailchimp Weekly Newsletter open rate from the previous 10.87% in May to 44.7% in December.- Created our first website to provide further event information, share our mission statement and give a background of our team.- Duties include documenting weekly LCA meeting minutes, sending out weekly newsletter through Mailchimp, and managing @UTLatinx Gmail, Facebook, Twitter & Instagram pages. Show less

Laredo, Texas Area

- Organized Instagram campaigns targeting select audiences to increase subscriptions.- Increased Instagram engagement by 200% in two months @dvinomag- Wrote articles, Instagram and Facebook posts and pitched article ideas for both DVINO magazine and our newspaper Laredo Morning Times.

Austin, Texas Area

- Coordinating event entertainment, including music, performers, and speakers.- Attentive to the value of staying under budget while planning event specifications.- Issuing invoices and collecting payments in a timely manner, and creating comprehensive and readable financial reports.- Managing and overseeing events on the day of, including problem-solving, welcoming guests, directing event set-up, communicating with staff, and organizing vendors, and managing take-down.-… Show more - Coordinating event entertainment, including music, performers, and speakers.- Attentive to the value of staying under budget while planning event specifications.- Issuing invoices and collecting payments in a timely manner, and creating comprehensive and readable financial reports.- Managing and overseeing events on the day of, including problem-solving, welcoming guests, directing event set-up, communicating with staff, and organizing vendors, and managing take-down.- Communicating with UT Events marketing team to create effective advertisements for each event. Show less

Austin, Texas Area

- Executed marketing campaigns targeted towards the national university student demographic in order to maximize visibility for new Sweet Earth products and promotions.- 15.17% average Instagram engagement rate over the past year.- Created food and lifestyle-related social media posts via Instagram posts and stories.

Laredo, Texas Area

Laredo, Texas Area

- Set up detailed plans of action for individual campaigns for the company- Worked closely with the video and digital media team.- Managed social media accounts to increase engagement, interaction, and impressions through Facebook, Twitter, Twitter and Instagram posts and stories.

Laredo, Texas Area

- Gained interviewing, writing, photography skills.- Improved my photography, photo editing, and writing skills with a focus on digital content and social media.

Bachelor'S Degree, Journalism

Bachelor'S Degree, Journalism

Activities and Societies: Spark Magazine Mexican American Culture Committee (MACC) Rapoport Service Scholars 3.4 GPA overall, 3.5.

High School Diploma

Activities and Societies: Stage manager for the Laredo Community College play Carousel | Future Health Professionals (HOSA) Historian |.