Marketing Analytics Projects• Analyzed marketing campaign data to measure advertising channel effectiveness for a retailer.• Analyzed e-commerce data and performed customer segmentation to predict which customer will buy what during future visit. • Developed a Market Intelligence Dashboard for Senior Executives of a pharma company using IMS dataset to analyze drug sales in various countries using PowerBIHealthcare Projects• Developed a model to Predict Breast Cancer Using Machine Learning• Developed a model to detect Papillary Thyroid Carcinoma (PTC) Using Machine Learning• Digitalization of Scanned Medical Records and Extract Relevant Information• Analyzed social media data and perform brand recognition for a pharma companyFinancial Services Projects• Customer Churn Analysis of an Insurance Company• Developed a credit risk analysis model to predict potential defaulter of a loan• Developed a model to identify potential credit fraud on credit card transactionsSupply Chain Projects• Performed Item-Store and Item-Chain segmentation to identify profitability and customer satisfaction through segmented inventory strategy.• Developed automated ordering model for re-stocking of beer cases for a beverage manufacturer.

Measure Marketing Campaign EffectivenessThe objective of the project was to measure increase in number of footfall and ticket size for restaurants when digital marketing campaign is running• Customer segmentation for digital marketingDeveloped customer segments using customer loyalty data. Segmentation was performed using demographics and item purchase data.