Divya Gera Email & Phone Number

Remote

My Job responsibilities are:Building the data driven solutions to help stakeholders for planning the better marketing strategies and targeting the most probable customer segmentHandling the end-to-end project ownershipInteracting with Stakeholders starting from taking their requirements till the adoption of models in the productionMajor projects: Customer Propensity to Buy, HeteMatch (Matching customer and partner) and Predicting quote Approval time (Classification Model)

Gurgaon, India

• Built multi touch attribution model and analyzed the touchpoint journey of members which led to higher conversion rate of campaigns & reduced cost o Used first touch, last touch, linear touch and Markov attribution model for EDA o Applied LSTM modelling with attention mechanism to identify contribution of individual touchpoints in campaign engagement• Built various machine learning models for offer personalization of healthcare members using various data sources like interaction data, calls data, claims etc.• Analyzed the impact of hospitalization event on offer personalization and applied Bayesian Adjustment

Gurgaon, Haryana, India

Worked on different projects using machine learning, deep learning and reinforcement learning to find the solutions and provide insights to solve Business problems. Worked in different areas like NLP, computer vision, predictive modelling for various domains.

Bangalore India

Analyst in Barclay’s account: Working in live trading environment on 3rd party vendor application Openlink Endur for analysing the trading issues and find the solution for the same. Other tasks includes Batch Monitoring, Incident management, Major Incident Handling, Change management, Middleware management, observing the scripts, suggesting the script changes etc.

India

GATE Scholar as a Teaching Assistant during Master of Engineering.

Master Of Engineering (M.Eng.), Electronics, Gold Medalist - 10 Cgpa

Dissertation on Texture Features Based Text Extraction and Recognition System using DWT and machine learning technique on MATLAB. Text is.

Bachelor Of Technology (B.Tech.), Electronics And Communication