A passionate and analytical marketer having 3+ years of full time B2B and B2C marketing with a focus on strategic and informed decision-making, a proven track record of executing marketing and promotional campaigns and working cross functionally with external and internal stakeholders.
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Associate Marketing Specialist - RetailFedex Express Canada May 2021 - Aug 2021Mississauga, Ontario, Canada- Managed internal and external communications with FedEx retailers for the launch of new FedEx returns service to streamline and execute project related tasks and resolve customer issues.- Researched global and regional services to compile FedEx Canada specific information and created country wide sales PowerPoint deck in accordance will latest brand guidelines to ensure availability of updated region-specific information for sales team and clients.- Improved the fedex.ca website for their sustainability campaign and worked with US head office, marketing team and external agency for the creation of English and French versions of the content.- Created training modules detailing and clarifying business processes for retailers using updated services and information to ensure smooth and flawless end consumer experience. -
Merchandising Support AnalystPetsmart Sep 2020 - Dec 2020Burlington, Ontario, Canada- Analysed the effectiveness of promotional activities throughout 2020 in the three Merchandising Departments - Consumables, Specialty, Hard Goods using data from PAW, the internal EMS.- Researched and compiled a list of potential pet electronics hard goods that could be used to increase PetSmart’s product portfolio.- Formulated a more efficient method of capturing promotional forecast data based on previous years promotional trends and included it in monthly Specialty Promo Plans forecast PPTs.- Consolidated SKU cost prices from different vendors using SAP to help eliminate purchase of costlier SKUs that could be available at a lesser cost from a different vendor. -
Marketing SpecialistRicoh Canada Inc. Jan 2020 - Apr 2020Mississauga, Ontario, Canada- Processed third party CS order requests.- Pitched ways to improve online presence and increase awareness for Ricoh Canada's SaaS products.- Created content and communication focusing on business continuity plans in the times of COVID-19.- Researched on emerging management trends to help create new SaaS products tailored towards the evolving digital workplace.- Updated the dealer catalogue and ERP system with new products and services launched in the new financial year.- Updated marketing asset inventory. -
Marketing ExecutiveVision Rx Lab Aug 2017 - Jul 2019Kolkata Area, India• Pitched the idea to use social media, viz. Facebook and Instagram, as a cost effective platform to promote the brand. • Initiated the Serengeti Selfie Star program, which was a short term promotional incentive program to boost sales and increase customer interaction.• Responsible for customer relationship management and maintaining a log of all customer feedback and complaints.• Writing and editing all brand communication and designing POS paper material for both brands and ensuring it adheres to global brand guidelines• Creating brand specific artwork for internal communications. • Being the point of contact for all branding and visual merchandising queries and overseeing in store brand promotion.• MIS work includes: maintaining customer database, compiling and updating monthly sales reports and product wise and customer wise movement tracking reports.• Responsible for placing orders, purchase and procurement of all material from the brand HO in France.• Coordinating regularly regarding all marketing and purchase related correspondence.• Helping my supervisor roll out sales promotions and incentive programs to boost sales.•Actively being involved in the organisation and execution of all brand promotional events (local and national).• Travel liasioning for customers and internal teams, during events and tours.• Coordinating with inventory and dispatch for timely fulfilment of orders and POS requests.• Maintaining annual marketing calendars for both brands and ensuring that best practices are implemented as scheduled. -
Management TraineeVision Rx Lab Aug 2016 - Jul 2017Kolkata Area, India• Updating the customer Database.• Corresponding with RSMs to get feedback on various house brands and relay updates.• Assisted with the planning and execution of promotional and official events like Sales Meets, consumer campaign seminars etc.• Compiled monthly sales reports for all House lens brands.• Maintained monthly domestic marketing expense reports.• Supervised dispatch of marketing tools and materials to regional offices and customers.• Wrote content for all written deliverables required at marketing events.• Co-wrote and edited articles highlighting latest development in the company with the company’s PR representative for optical trade magazines. -
InternAir India Limited Jan 2016 - May 2016Kolkata Area, India-Spent a significant amount of time in each of the three Avionics Departments understanding the electrical system of an Aircraft.-Assembled and tested the Starter motor of an airplane in the Electrical overhaul unit. -
Summer TraineeBharat Heavy Electricals Limited Jun 2015 - Jul 2015Bhopal Area, India-Worked under Transformers Manufacturing Unit at BHEL-Gained crucial knowledge about how every part of a Transformer is manufactured and assembled -
TraineeBharat Electronics Limited Jun 2014 - Jul 2014Ghāziābād Area, IndiaDid a minor 45-day training at BEL where I learnt about the Radars they manufacture for the Military which is one of their major customers.
Divya Gupta Skills
Divya Gupta Education Details
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Master Of Business Administration - Mba -
Electrical And Electronics Engineering -
Mahadevi Birla Girls' Higher Secondary SchoolScience
Frequently Asked Questions about Divya Gupta
What is Divya Gupta's role at the current company?
Divya Gupta's current role is MBA - McMaster University, DeGroote School of Business.
What schools did Divya Gupta attend?
Divya Gupta attended Mcmaster University, Manipal University Jaipur, Mahadevi Birla Girls' Higher Secondary School.
What skills is Divya Gupta known for?
Divya Gupta has skills like Leadership, Writing, Social Media, Microsoft Powerpoint, Digital Marketing, Microsoft Office, Microsoft Word, Internal Communications, Marketing, Microsoft Excel, Editing, Customer Service.
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Divya Gupta
Proven Experience Of Leading High Performing Team With A Demonstrated History Of Working In Education Industry. Strong Language Knowledge With A Master Degree In English.Toronto, On -
2gmail.com, steag.in
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1xento.com
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Divya Gupta
Razor Group | Deutsche Börse | Crown Holdings Europe | Blackrock | Msc Finance- Gem FranceMilton, On
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