Divya Nagaraj Email & Phone Number

India

Mumbai Area, India

Roles & Responsibilities: Devising actionable client & content strategies basis channel’s strength in terms of viewership, target audience, daypart, weekday vs weekend shows to deliver better ratings to the channel as well as to the advertisers. Weekly genre snapshot /monthly/quarterly reports based on BARC data. Provide in-depth market study for new channel launches on the network in terms of type of audiences, penetrations of different mediums, content consumption, among others. Collaborate with sales team & programming team to develop integrated marketing strategies by designing campaigns or solutions to ensure to deliver better results to both clients & business.

Mumbai Area, India

Understanding brand marketing briefs & suggesting relevant strategies to drive messaging amongst core brand audience across multiple avenues within the Big FM network. Equipping sales team with necessary insights through weekly opportunity mapping report, monthly & quarterly report based on Aircheck & Adex. Monitor competition and brand campaigns through Adex & Air check across all media routes to identify potential clients ensuring maximum coverage for the network. Delivered tailor made solutions including impact shows, properties, influencer activities, non-FCT elements by briefing & coordinating with the brand solutions team ensuring perfect brand fitment.

Pune Area, India

Project Undertaken: Educational Distribution and Employment Opportunities Using Census Data.As a research assistant in GIPE, I was primarily responsible for tracking education and employment trends. It involved identifying gaps through literature review, analyzing a vast amount of data on education and employment, performing statistical analysis and testing statistical models using Excel and STATA and make recommendations for adjustments to increase strategy on achieving the research objectives.

Pune Area, India

Experienced with investment analysis through studying industry trends, due diligence of the deals, constructing investment thesis, and highlighting risks and other factors influencing the investment.Preparing competitive landscape and analyzing their core competencies and market share.Assisted sales team by providing investment news by tracking M&A activities, preparing tear-sheets and through advisor identification.Kingfish Group pursues direct private investment opportunities in partnership with top executives and sponsors. We strongly believe that successful private equity investing requires a combination of deep industry insight, operating experience and the ability to leverage high impact relationships.

Mumbai Area, India

At CMIE, I was a part of the Consumer Pyramids Team, where my core responsibilities were:Identifying, sorting and analyzing the large volume of databases for tracking household behaviorpattern with respect to their income.Provided insights to the senior analysts with changing spending capacity and pattern of expenditureof households in India.Prepared various research articles interpreting relevant economic events.CMIE, or the Centre for Monitoring Indian Economy, is a leading business information company. Established in 1976, it straddles the entire information food-chain - from primary data collection through analytics and forecasting. It provides services to the entire spectrum of business information consumers that includes governments, academia, financial markets, business enterprises, professionals and the media.

Pune Area, India

Gained exposure in tax compliance and accounting through auditing. Prepared year-end financial statements, cash-flow statements, journal entries and monthly close. Data sorting and analysis using MS-Excel.

Pune Area, India

Assisted in inter-company accounting. Analyzing & processing cost related invoices on daily basis

Master Of Science (M.Sc.), Economics

Bachelor’S Degree, International Business

High School, Science