I'm truly passionate about the realms of organic, social media & influencer marketing. I am a data-driven social media and influencer marketing specialist. I excel in creating 360-degree marketing strategies for brands focusing on social media, influencer marketing, and content perspective.Social Media, YouTube, Seo● Handled 360 degree marketing strategy for all the products of Coding Ninjas.● Set up the Social Media and YouTube function of Coding Ninjas resulting in community growth of 500%.● Grew the YouTube channel from 4K to 200K Subscribers and monthly views from 50K to 1 Million in 6 months.● Tailored content and social media strategy leading to an increase in engagement on Instagram by 400%, +200% on YouTube,+ 400% on LinkedIn.● Increased social media lead generation by 33% leading to a 20% increase in revenue.● Planned and launched over 5K blogs across 20+ unique categories which led to traffic of 5 million new users on the website.Influencer Marketing ●Set up the influencer marketing function of Coding Ninjas and onboarded 10000+influencers aligning 5000+collaborations for all the products.● Generated revenue of 10 cr from niche influencers and got 15000+ enrollments for upskilling courses at cac of 25%.● Strategised and led end-to-end Influencer brand campaigns with Jeetu Bhaiya, Filter copy, Desh Bhakt, DhruvRathee, Humans of Bombay, and Disney HotStar leading to an increase in organic brand search by 40%.● Created the YouTube influencer strategy resulting in over 1 million new users on the websiteMy core competencies includeSocial Media Marketing | Brand Marketing | Digital Marketing | Content Marketing | Brand Marketing | Influencer Marketing| Content Creation & Story Telling | Go-To-Market strategy|SEO|Email marketing
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Head Of Growth & Influencer MarketingCoding Ninjas Mar 2020 - Dec 2023Gurugram, Haryana, IndiaSet up the influencer marketing function of Coding Ninjas and onboarded 10000+influencers aligning 5000+collaborations for all the products.● Generated revenue of 10 cr from niche influencers and got 15000+ enrollments for upskilling courses at cac of 25%.● Strategised and led end-to-end Influencer brand campaigns with Jeetu Bhaiya, Filter copy, Desh Bhakt, DhruvRathee, Humans of Bombay, and Disney HotStar leading to an increase in organic brand search by 40%.● Created the YouTube influencer strategy resulting in over 1 million new users on the website. Social Media, YouTube& SEOHandled 360 degree marketing strategy for all the products of Coding Ninjas.● Set up the Social Media and YouTube function of Coding Ninjas resulting in community growth of 500%.● Grew the YouTube channel from 4K to 200K Subscribers and monthly views from 50K to 1 Million in 6 months.● Tailored content and social media strategy leading to an increase in engagement on Instagram by 400%, +200% onYouTube,+ 400% on LinkedIn.● Increased social media lead generation by 33% leading to a 20% increase in revenue.● Planned and launched over 5K blogs across 20+ unique categories which led to traffic of 5 million new users on the website -
Digital Marketing ManagerRockfurd Education Pvt Ltd Jul 2017 - Feb 2020Delhi, India
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Assistant Manager MarketingT.I.M.E. (Triumphant Institute Of Managment Education) Feb 2014 - Jun 2017Hyderabad Area, India
Frequently Asked Questions about Divya R.
What is Divya R.'s role at the current company?
Divya R.'s current role is Head of Influencer Marketing- Coding Ninjas.
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