Dixie Roberts Email & Phone Number

-Successful grant writer, event planner and producer-Provides marketing talent services, including studio production and print design-Develops omnichannel marketing campaigns from concept to execution

Dothan, Alabama Area

-Consulted with healthcare providers for AstraZeneca brands Crestor, Symbicort, and Nexium to initiate patient access to products and care programs for overall treatment plans.-Managed product sampling, inventory and customization of brand materials to ensure successful consultations and pull-through of managed market opportunities set by AstraZeneca brand teams.-Effectively closed the gap between customer access perceptions and realities, utilizing a multi-channel approach to demonstrate and optimize brand potential.

285 N. Foster Street Dothan, Al 36303

o Experience in managing websites, development and execution of promotions, event planning, managing advertising accounts, and studio production. o Point of contact for all community events, leisure service departments, police departments, and non-profit organizations, ensured public needs for current and relevant information were consistently met. o Developed a system for public service requests, produced public service announcements for qualified submissions, and maintained records of all PR interviews, PSAs and promotions, ensuring FCC requirements were met. o Wrote year-end public service reports, and managed company’s public files for four stations to meet EEOC and FCC regulations.o Public speaker for various non-profit fundraisers and events, including March of Dimes, Light the Night, Jon Jam, and One Billion Rising, which mutually increased awareness and generated funds to meet organization needs.o Scheduled on-air interviews for all on-air talent, and produced weekly Community Spotlight shows that aired Sunday mornings on four stations to promote the mission of outstanding community service organizations.o Designed marketing materials for company use.

o Represented company for public appearances at community and partner events, performing interviews for television, radio and print media, which increased awareness of organization’s mission and generated new funding.o Managed all promotions and distribution of marketing/promotional pieces. Developed press kits for corporate and media utilization that improved visual identity and promoted public awareness.o Wrote press releases for newsprint, magazines and broadcast media to promote shows and outreach events.o Established target demographics for events, fundraising and outreach, then developed contacts, distribution methods and resource materials to reach each market.o Consecutively increased organization’s network to include partners in five community organizations, two studios and three target schools.o Successfully integrated arts-in-education in three target schools, executing strategic development and daily operational procedures for PRJ Outreach.o Pursued foundation funding and wrote grants that were successfully awarded by the Wiregrass Foundation and Alabama State Council for the Arts.o Implemented fundraising campaigns, generating over $100,000 in two seasons.o Increased number of students served in outreach from 50 to approximately 1,200 in two years.o Developed effective strategies to provide value for contributors, managed all communication with financial partners, and maintained regular communication with other partners to meet goals and fulfill responsibilities.

o Built and maintained a self-acquired client base that exceeded company quotas and helped sales team set new revenue records for three stations.o Developed marketing messages and promotions for advertisers that enabled multi-media cooperation and increased daily business traffic by hundreds.o Wrote scripts and performed voice work for clients to accurately depict marketing messages.o Enhanced market awareness for businesses through in-depth studies on demographic profiles and media outlets, which increased client profitability and set standards for research-based selling.o Helped plan and execute fundraisers for charities such as The Children’s Hospital in Birmingham, and St. Jude’s Children’s Hospital, and helped organize concerts for artists such as Travis Tritt and Ron White.

Bachelor Of Science, Journalism

Activities and Societies: Kappa Delta

Studies For Master'S Degree, Human Resource Management