- Senior Data Scientist in the CPG domain specializing in marketing analytics, with a strong focus on statistical modeling techniques such as linear regression, bayesian analysis, random forest, gbm/light gbm and other non-parametric approaches.- Extensive experience in developing marketing mix models for offline, online, and omnichannel strategies, leveraging data from diverse sources including Nielsen and Amazon Vendor Central.- Recent work highlights include successfully leading a Search and Promo optimization project for India Amazon, resulting in a significant impact on the bottom line. The project generated $780K Gross Sales Value (GSV) while contributing $94K in incremental GSV.- Additionally, developed innovative and effective one-stop solutions for understanding the perfect digital store, focusing on key performance indicators (KPIs) such as Availability (Out of Stock), Product page content, and Share of Search.- Conducted in-depth research on decoding organic search algorithms to uncover the factors influencing the organic search ranking of products, enhancing the overall visibility and discoverability of the brand.- Passionate about leveraging data-driven insights to drive strategic decision-making and deliver measurable business outcomes in the highly dynamic CPG landscape.- Leading a high-performing team of 10+ members comprising data scientists, data engineers, and visualization consultants.- Proficient in utilizing Python, PySpark, Microsoft Azure, Databricks, Power BI, and Azure Data Lake storage accounts to extract, transform, analyze, and visualize data effectively.- Adept at collaborating with cross-functional teams and stakeholders to drive data-driven decision-making and deliver impactful insights.

- In my current role, I work as a senior business analyst providing marketing mix modeling solutions to the leading FMCG clients over multiple geographies in the NA, APAC region with versatility over various industries.- I help these clients by answering their questions about marketing activities by building advanced statistical models to quantify their performance in terms of Return on Investment (ROI), revenue, and incremental sales.- Provided solutions for both offline and various e-commerce platforms.- Developed an R-Shiny based modeling accelerator platform for automating the model building excerise.

Currently working with one of the largest FMCG companies(Fortune 50) in the world in the space of CPG/Retail Analytics. His work enables the client to take strategic decisions across products/geographies.

- Overall responsibility for end to end business cycle management and new client acquisition.- Identify potential clients, comprehend their data analytics needs, pursue contact based LinkedIn research, and generate opportunities to position Valiance Solutions’ products and services.- Traffic Analysis: Analyzing raw data of user Behavior and site behavior to draw insights so as to target such audience to achieve the conversions using Google Analytics, Campaign Analysis using different social media analytics such as Twitter & Linkedin Analytics, user funnel analysis & A/B testing on regular basis. - Contributed to the development of Big data platform to process SMS's (unstructured data) for an Indian enterprise solutions company.

Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.Taking market feedback regarding competitive offerings, prospect needs and generate product development ideas.Managing sales and marketing functions of the business.Responsible for driving increased revenue and profit to achieve the Company`s ambitious growth.Planning and coordinating the implementation of business plans and the penetration of new markets.As a co-founder, was covering every aspect of company from being co-founder to sales boy to office boy.

•Demonstrate solid knowledge and understanding of the content matter.•Use a multitude of instructional strategies and activities that are academically rigorous and highly engaging.•Execute detailed lesson plans mapped to a year-long academic plan to address learning needs.•Take full responsibility for student failure and constantly working to respond to the students' learning needs.

Marketing & Sponsorship Team, Pro-Night Management, Event Management.Overall Coordinator:Leading a team of 45 members for conceptualizing, planning and executing every aspect of the 3 day festival over a period of 9 months.This involves managing and working along 8 different departments covering the entire events and infrastructure through board meetings, joint collaboration and combined effort of the team.Team Leader, Marketing & Sponsorship TeamLeading a team of 14 towards conceptualizing of Eclectika'15.Pursuing the marketing budget required for Eclectika 2015 through corporate sponsorship. This includes brand related activities and integration(s) during the event so as to mutually add value to both Eclectika and the partner- Coming up with ideas for the same and planning out the on-ground execution.

R&D and Scientific Services