Kevin Butler Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Art direction for all print and digital production of marketing materials and advertisements• Creation and monitoring of annual marketing plan, including monthly reporting on KPIs and ad spend, creation of strategic partnerships, and implementation of organization-wide growth initiatives• Multi-level communication for coordination of interdepartmental projects• Creation of processes and training materials for Marketing and Education departments• Website restructuring and maintenance• Goal reporting to internal leadership and external donors and stakeholders• Planning and execution of fundraisers, events, rallies, marches, and other opportunities• Daily meetings with team members to discuss and assist in interpersonal and departmental goals• Creation and improvement of educational materials for clients and volunteers• Fostering of strategic partnerships to encourage collaborative growth within local communities, especially historically marginalized ones• Refinement of efforts to implement statewide and interstate advertising of services to individuals in need, especially in response to industry developments• Most importantly, continual efforts to recognize and absorb opportunities to learn from patient experiences in order to further the mission of destigmatizing and making accessible the kind of compassionate healthcare that humankind deserves - I'm very proud to be a part of this, it's the highest note of my career.

Greater Pittsburgh Area

• Art direction of bespoke digital and print deliverables for various companies, clients, and organizations.• Turnkey video production solutions to produce video assets for advertising, education, and digital content marketing purposes.• Business branding and development.• Photography, including packshot, real estate, glamour, and documentary, for use in both digital and printed materials.• Motion graphic design in the form of pictorial animation and text elements primarily within videos or as standalone assets.• Digital illustration and graphic design.• Website restructuring, redesign, and maintenance for clients in ecommerce, editorial, and portfolio spaces.• Targeted campaign creation via social media.• Event coordination.• Educational/instructional content creation for purposes including training personnel, coordination of media objectives, and audience engagement.• Analytics/metrics, KPI tracking.

Washington, Pennsylvania, United States

• Managed websites for properties nationwide, including page builds and updates• Full-scale migration and conversion of web presence for acquired properties• Ad buying and organic strategy• Social media content production training - established content production guidelines for property use• Reputation management and customer service• Interdepartmental coordination and direction• Copywriting/editing• Market research and reporting, analytics• Media planning with Casino Directors and design departments• Event marketing• Content creation, including asset creation for print advertising and social media

Greater Pittsburgh Area

• Daily management of more than twenty social media accounts across sites such as Facebook, Instagram, Twitter, and YouTube.• Creation of digital assets for advertising and educational purposes, including photography, video, fliers, and infographics.• Planning, shooting, and editing of photo/video content for company website, social media, and blogs.• Digital asset management (sorting and archiving of media and text documents for future reference and use).• Analytics - creation and management of tracking information for different media types, outlets, and applications to determine best implementation on all levels.• Understanding of best practices and most effective uses of social media outlets and their algorithms and audiences.• Design and implementation of production schedules for content and asset creation from internal and external sources.• Design and implementation of event schedule to ensure optimal brand presentation at tradeshows.• Creation of standardized templates and best-practices guides with relation to social media, digital media creation, and posting habits.• Creation of affiliate marketing program and monitoring of affiliate activity to ensure best representation of business at all times.• Copywriting and copyediting of Talking Shop editorials, product information, and social media posts in accordance with SEO guidelines and brand values.• Live and automated sharing of content, especially in relation to active promotional campaigns , events, and product releases.• Direct interaction with customers, vendors, and partners in order to foster a community centered around the company.• Planning and reorganization of new HTG Supply website pages and assets.