Lead B2B, B2C Marketing/Merchandising strategy/tactics for this worldwide leader of slip-resistant footwear for the workplace. Architected brand overhaul, spearheading multi-media contact strategy across Online, Offline, Retail, Sales Team channels. Devised innovative promotional plans for U.S., Canada, Europe, breaking co. revenue/profit records each year. Lead all Creative, Corp Marketing, PR, Co-Branding efforts for World Class Brands e.g. McDonalds, Wendy’s, YUM!, Penske, Hilton, MGM. Championed integration of Sales/Marketing; drove all phases of Direct Marketing from Concept to Distribution, Budgeting, ROI> Transformed zero growth business to double-digit returns despite historic economic collapse thru implementation of several company firsts:Launched new hi-val/lo-cost promo strategy synchronized across channels;• Generated incremental $20M in revenue at <$1M cost in 24 mos.Directed strategic brand re-positioning via comprehensive re-build of platform/framework;• Achieved record response; awarded MCM’s “Gold” for “Best in Class” Introduced multi-tier Lifecycle Marketing contact strategy; • Improved retention & reactivation metrics by 10% & 20% respectfullyDevised personalized media by vertical industry solidifying lead in Food Svc market; • Increased profitable rev$ in HealthCare, Industrial, Hotel, Education segments 30% Crafted all sub-brands, guiding product packaging, logos, promotions, positioning;• New product launches set new company volume records in 2010 - 2012P&L accountability for 100+ digital/print campaigns, 10 media types, 1000+ customized versions;• Consistently managed +/- 1% of budget, never missing campaign date Hired, trained top notch Marketing & Creative teams, initiating new process & discipline;• Increased productivity & speed to market while elevating quality; reduced costs by $2M > Recognized by Founder & CEO for critical role played in multi-million$ sale of business to new ownership

Formulated Direct Marketing Strategy for this $15 Billion+ multi-channel World Class Brand. Charged with Direct Division’s planning, execution and branding for 70 Digital and Print Media Campaigns. Accountable for ROI on $90 Million Ad Budget and 60 Million personalized Catalogs, Direct Mail, Sales Collateral. Skillfully integrated Sales/Marketing, while leading Association Business to record volume• Generated $1 Billion+ in annual revenue, achieving distinction as most profitable division, securing perennial spot among Top 10 Direct Marketers worldwide• Drove 65% of Online revenue, distinguishing OfficeDepot.com among Top 5 websites globally• Pioneered design and implementation of Customer Lifecycle Strategy, adding 300K customers and $180 Million in profitable sales• Charged by CEO to merge $1B Viking Brand into OD Brand; successful execution within 6 months. Rescued Viking’s Association Business, growing sales -6% to 250% in 12 months• Championed several company firsts: Private Label, “Green”, Hispanic and Virtual Catalogs; MRM System, List Rental Program and Prospecting Database• Increased Private Brand penetration by 15%, to 32% share, elevating Gross Margin to $130M• Appointments by Executive Team: Brand Council; Company’s sole rep to DMA; Lead Marketing role for Sales/Contract Division• Directed comprehensive overhaul of $500 Million “Big Book”; honored with Multi-Channel Merchant Magazine’s most prestigious awards—Gold and Silver—“Best in Class” 5 years running

Revitalized Corporate Marketing Strategy for this Multi-Channel Women's Classic Apparel and Home Décor Retailer. Championed all Marketing initiatives for Website, Email, Catalog and Retail channels, hiring, training, focusing staff of 30+ on lowering costs while increasing response and sales• Increased Profits 10% optimizing contact frequency, SKU forecasting method and inventory position• Tripled Internet's share of revenue in 18 months via robust email, search, merchandising initiatives• Increased Conversion rates 20% by segmenting Channel, Seasonality, Product preferences • Devised cost-effective inventory liquidation strategy increasing sell-thru 32%, while reducing costs • Charged by CEO to oversee Call Center Ops, IT; negotiated contracts reduced operating costs 60%

Oversaw Worldwide Catalog Division and Internet Merchandising for this World's Largest Direct Marketer of Collectibles. Accountable for $150 Million Direct Marketing program across 15 markets in U.S., Canada, Europe, South Pacific, Asia. Lead team of 5 Managers, guiding Concept, Merchandising, Production, Translation, Sales Planning and Forecasting functions• Implemented 35 new Media Campaigns, adding 350K customers, $100 Million+ in profitable sale• Charged by owners to merchandise company’s 1st Website; sales among Top 200 sites in 90 days • Direct accountability for $35 Million Ad Budget and worldwide circulation exceeding 50 Million• Exceeded plan and achieved new record growth/profits every year during tenure 1995 – 2000

Developed Marketing Plans and Sales targets for this Multi-Channel Retailer of Women's Classic Apparel—a subsidiary of Multi-Billion$ Swire Pacific. Ran Catalog Division, Retail Store Marketing, Corporate Marketing and Communication programs, achieving excellence in Creative, Production and Analytics• Added $3 Million in profits in first 6 months with new circulation strategy and contract negotiation• Increased Active Customer File by 25% via marriage of Marketing/Merchandising analytics • Appointed to pivotal role of “Transition Director” by CEO and Founders of both Corporations to manage Marketing Due Diligence, leading to successful, multi-million$ sale to J. Jill Group, Inc.

Managed Catalog and Direct Marketing Program for this internationally recognized Leader of High Fashion. Accountable for Direct Marketing Budget and Annual Sales/Profit targets for 30 Retail/Direct Mail/Catalog Campaigns with Circulation of 30 Million• Achieved record $100 Million+ in Catalog revenue, adding $70M to Stores via Retail Direct Mail• Piloted innovative 50-Store POS acquisition program, adding 20% growth to active customer file • Aided in design/implementation of company's first online/relational desktop database