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Dan Krueger is listed as Regional Marketing Lead at Rivian, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Dan Krueger.
Dan Krueger previously worked as Product Marketing Manager at Seeking New Opportunity, Immediate Start and Senior Product Marketing Specialist at Dolby Laboratories. Dan Krueger holds Bachelor Of Arts, China And Asia Pacific Studies from Cornell University.
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Rivian
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Profile bio
About Dan Krueger
Effective marketing takes strategic and creative thinking. I've gained a unique perspective and skillset for global marketing through my experiences in diverse work environments, on multiple continents, and across a range of products and business challenges.I'm a versatile marketing professional specialized in driving product adoption and enhancing brand value across global markets. Using a combination of strategic, technical, and creative experience, I craft comprehensive marketing plans that achieve business results. In a nutshell, I create the “big ideas” that serve as the north star for marketing teams. One thing that excites me most about product marketing is defining a product’s value and its core messaging. Then comes the thrilling challenge of taking that foundation, developing a go-to-market strategy, and carrying it through to product adoption and campaign development. It’s always a team effort, and collaborative brainstorms with cross-functional teams fuel my passion.My areas of expertise include:• Go-to-Market Strategy: Developing plans to bring products to market effectively.• Positioning & Messaging: Crafting a compelling angle to showcase product value.• Sales Enablement: Creating tools and materials to support sales efforts.• UI/UX Strategy: Developing interfaces and experiences to optimize usability and satisfaction.• Brand Development & Identity: Setting the foundation for what makes a brand unique and how to express itself.• Digital Marketing: Understanding how to leverage digital channels effectively.• Global Consumer Markets: Bridging diverse cultural and business knowledge to better understand global trends and regional nuances.• Copywriting: Using language to tell compelling stories and inspire emotion.• Project Management: Establishing a working model and rallying teams around shared goals and measurement.I am available to discuss new opportunities in San Francisco and the Bay Area. Please contact me at djk236@cornell.edu.
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6 roles
Dan Krueger work experience
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Product Marketing Manager
Current
Seeking New Opportunity, Immediate Start
- Experienced in developing product marketing strategy to set the direction for showcasing product value and driving product adoption
- Extensive background in brand development across a wide range of industries and businesses
- Skilled at combining strategy with creativity to develop full-funnel marketing programs that achieve results
- Able to come up to speed quickly on new customer segments— proficient at marketing effectively toward target audiences with nuanced needs and desires
- Adept at working with industry, CRM, and marketing data to make informed decisions and guide strategy
- Unique understanding of global markets, with specific geographic focus on the Americas, East Asia, and Europe
Jul 2024 - Present
Senior Product Marketing Specialist
- Led global marketing strategy for Dolby’s Automotive and Cinema business units. Defined full product lifecycle program goals, managed campaigns, and developed sales enablement and go-to-market tools to empower regional.
- Defined product marketing roadmap and led global team working structure, growing automotive business from infancy to scale and increasing product adoption in cars from <1K to over 1M units in 2 years.
- Created positioning, value propositions, and strategic direction to lead global marketing launches for 2 lighthouse products, Dolby Vision for cars and Dolby Vision + Atmos for theaters, enabling $50M revenue growth.
- Pioneered partner dealership training program using consumer insights, user experience (UX), and cross-functional collaboration, improving consumers’ point of sale experience, implemented globally by Mercedes-Benz and.
- Cultivated deep marketing partnership with Mercedes-Benz leadership, producing 4 global brand campaigns and creating model for future marketing collaborations.
Jan 2022 - Jun 2024
Senior Strategist - Red Peak
- Headed global brand strategy development and product marketing projects for major Taiwanese technology and lifestyle clients, including Acer, TSMC, Giant Bicycles, and Okuma Fishing.Selected accomplishments:
- Defined brand identity and go-to-market strategy to launch Acer sub-brand for new target audience, digital creators, with 11 new products, driving 18% YoY global sales growth.
- Developed data and qualitative-based brand health tracking tool to evaluate and strengthen clients’ marketing effectiveness, solidifying client contracts to secure 33% of agency’s 2021 revenue goals.
- Revamped value propositions and led product copywriting for Giant’s 4 top-selling bike lines during COVID fitness boom, helping drive 17% YoY global sales growth.
Sep 2019 - Dec 2021
Senior Analyst, Client Solutions - Kepler Group
- Planned and launched clients’ digital marketing campaigns and data reporting. Managed a $20M annual multi-channel media strategy to drive brand awareness, consumer engagement, and product sales.Selected accomplishments:
- Grew consumer sales during period of tripled YoY revenue by optimizing DoorDash’s digital media campaign strategy.
- Drove 19% increase in 1-800 Contacts’ new customer orders and 20% increase in new website traffic over 7-month period through digital campaign optimization.
Feb 2018 - Aug 2019
Research Associate
- Authored 60+ research reports using industry data, market analysis, competitive analysis, and customer insights to influence higher education clients’ program development and operation.Selected accomplishment:
- Built tool to audit and optimize institutions’ application process, creating an additional product for market research department to offer clients.
Jun 2016 - Feb 2018
3 education records
Dan Krueger education
Bachelor Of Arts, China And Asia Pacific Studies
Education record
Bachelor Of Arts, China And Asia Pacific Studies
FAQ
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What company does Dan Krueger work for?
Dan Krueger works for Rivian.
What is Dan Krueger's role at Rivian?
Dan Krueger is listed as Regional Marketing Lead at Rivian.
Where is Dan Krueger based?
Dan Krueger is based in San Francisco Bay Area, United States, United States while working with Rivian.
What companies has Dan Krueger worked for?
Dan Krueger has worked for Rivian, Seeking New Opportunity, Immediate Start, Dolby Laboratories, Kyu Collective, and Kyu Collective - Kepler Group.
How can I contact Dan Krueger?
You can use AeroLeads to view verified contact signals for Dan Krueger at Rivian, including work email, phone, and LinkedIn data when available.
What schools did Dan Krueger attend?
Dan Krueger holds Bachelor Of Arts, China And Asia Pacific Studies from Cornell University.
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