Daniel Kern Email & Phone Number

Elgin, Illinois, United States

Elgin, Illinois, United States

Greater Chicago Area

Work with businesses to create deep understanding of their customers, how to engage with them, and drive growth.• Strategic consultation on marketing, customer / market segmentation, buyer persona development, buyer journey development, revenue marketing, and sales enablement. • Help clients understand how to develop new buying centers, new distribution channels, new markets to enable growth. • New product and services introduction, campaign development, digital marketing with a focus to enable a rapidly repeatable, scalable process. • Inventory and analysis of marketing technology stack that will enable capabilities, reduce costs and drive the growth of opportunity pipeline. • Develop strategies around the Internet of Things (IoT) to enable the development of new products and services and enable growth across the value chain. • Develop strategies and plans to protect customer and organizational data and information in alignment with data privacy regulations such as General Data Protection Regulations (GDPR) and California Consumer Privacy Act (CCPA). • Contracted fractional and interim marketing leadership roles:o Vice President and Director level leadership roles, representing a percentage of time vs a full-time role to support clients growth objectives, o Interim Chief Marketing Officer for the GDS Group (April – October 2018) – Brought in to lead all marketing, telesales, and information technology, to rapidly transform the business approach to demand generation. Tasked with planning, building and transforming the organization’s capability to grow opportunity pipeline and revenue through data-driven, modern integrated marketing approaches.

Cisco transformed their enterprise marketing via a new digital, always-on marketing approach. Leveraged my understanding of the manufacturing customer, together with digital marketing and automation, to create and execute a new end-to-end customer experience strategy. • Led a new content creation engine team that included subject matter experts, a managing editor and marcom specialist to drive regional content creation vs a corporate-led model. • Refined customer personas and buyers jouneys and leveraged Eloqua marketing automation that helped significantly increased market opportunity by over 125% in non-traditional, business vs. IT, areas for Cisco.• Analyze current product and solution mapping to drive customer business value and business outcomes. • Create and execute an always-on digital strategy.• Delivered the first demand campaign for the Manufacturing Operation Technology Optimist persona tied to the new Cisco brand campaigns, which had never been successfully done from an industry perspective. This resulted in a 10x increase in leads and engagements from a corporate brand campaign.• Manufacturing customer advocate within Cisco for product development and solution roadmaps around the Industrial Internet of Things (IIoT) and the digitization of manufacturing operations.

Rosemont, Il

Cisco entered a new phase driving business transformation consulting beyond IT. I created a new line of business executive engagement and opportunity pipeline development marketing program to drive deeper penetration of the Internet of Things (IoT) and the digitization of the manufacturing value chain as well as B2B Software and XaaS offerings. • Created new access, engagement, and relevance with line of business, non-IT, decision-makers across the industrial value chain of Operations, Supply Chain, Innovation and Customer Experience by focusing on customer’s key business initiatives, capabilities and tying them to solutions. • Led a “One Cisco” approach for all marketing to manufacturing and energy clients in the Americas Region representing a TAM of approximately $9.8B in the Americas. • Grew marketing influenced opportunity pipeline by more than $1.2B. • Developed and executed a powerful outbound and inbound go-to-market strategy that significantly contributed to the delivery of $2.8B in revenue through new budget creation with new buying centers across the industrial value chain, driving the Internet of Things and Industrial Digitization. • Delivered the first measurable Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) impact from new revenue marketing campaigns program driven through new buyer journeys and new marketing automation via Unica and Eloqua. • Created and led the Global Manufacturing Advisory Board (GMAB), comprised of CxO-level executives at the largest global manufacturing enterprises, which resulted in significant CxO-level relationships and new transformation projects with a pipeline > $50M. • Strategic sponsor partner and architect of the Manufacturing Executive Leadership Board and Council whose goal was to drive senior executive customer community of interest activities around key industry areas of concern. This resulted in increased access, engagement and relevance increasing opportunity pipeline > 150% and revenue >85%.

Recruited to join Cisco and drive field marketing initiatives and activities within the U.S. Central Area.• Developed and executed innovative marketing initiatives for data center, security and communications interoperability product lines.• Led customer activities to accelerate end-user adoption and acceptance of new complex solutions.• Key market focus included Government, Manufacturing and Retail.

• Six Sigma Black Belt.• Directed cross-functional teams addressing complex business problems, strategic challenges and assigned corporate initiatives.• Developed a very successful alternate channel program that delivered a threefold increase of revenue ($150M in 2006) for the US Federal Government Division. • Leveraged a cross-functional team and innovative tactics for market segmentation, partner development, and marketing go-to-market activities.• Successfully led a business-critical strategic initiative on the impact and importance of communications interoperability for our customers in the federal, state and local governments. • Drove qualitative and quantitative primary and secondary market research, competitive intelligence and analysis by managing inside resources and outside expert vendors. • Delivered critical and actionable recommendations and tactics to improve in areas of messaging, positioning, relationships building and technology.

2002: Key leader on the new Global Safety and Security Solutions Organization formed to respond to the rapidly evolving Homeland Security marketplace. • Developed deep market relationships critical to the success of the team through interfacing with government end-users, key decision makers and influencers as well as senior executives both internally to Motorola and with strategic partners. • Launched two new critical solutions, fire ground personnel location solution and data capable remote speaker microphone as a key leader on a team dedicated to developing new concepts for the homeland security and first responder market. 2000: Directed a global team facilitating change towards “Solutions Selling”. • Removed barriers and encouraged organizational change through the development of winning business cases highlighting the skills and competencies required to sell more complex solutions. • Improved knowledge management within the Commercial and Government business through leading benchmarking engagements on Communities of Practice within other large corporations such as Ford Motor Company, Daimler Chrysler, Schlumberger, Xerox and Cap Gemini Ernst & Young.

Managed 18 sales professionals selling two-way radio communications solutions to state and local government customers across the United States. • Increased inside sales revenue from $15M annually to >$200M annually in subscriber radio sales through key metric management, training and mentoring of 3 group leaders and 15 inside sales representatives. • Improved recruitment and retention by leading the development and implementation of a sales apprentice program that created a defined career path for the inside sales team.

Mba, Business Administration

Master of Business Administration

B.S., Sociology With Criminal Justice Emphasis