I stepped into the role of Marketing Manager at British Bakels last year, having transitioned from the same role at Bakels China. Before this, I served as Editor in Chief at Focus on Dalian, a lifestyle magazine in Northeast China. It was there that my marketing journey began, where I managed client relationships, promoted our brand, and strengthened our market presence through targeted content strategies and active community engagement.This role solidified my foundation in storytelling and brand strategy, crucial as content became central to marketing. My transition to the bakery industry allowed me to apply these skills at Bakels China, where I saw success when integrating storytelling with technological advancements. My digital strategy involved creating a digital ecosystem with a customer-facing mobile app and video platform that boosted our engagement by 84%.Now at British Bakels, I continue to lead our B2B marketing, managing both online and print content strategies, trade show support, and market insights. Pursuing a competitive edge through technology, I am currently exploring AI to automate processes and deepen data insights, ensuring our marketing strategies stay innovative and effective."On a personal note, I have lived in three countries (UK, China, Canada), I love music and photography and have had my own photography exhibition.
Listed skills include Digital Marketing, Photography, Editing, Public Speaking, and 13 others.