Development, creation and implementation of a half day immersive session to entice Microsoft’s leading C-Suite customers to understand and unlock their AI potential which included:Session agenda build and creationStrategic dissection of existing AI contentCommissioning of required AI contentStoryboarding, development and Production of 360 degree cinema contentProject management of senior Microsoft stakeholdersFilming and direction of senior Microsoft stakeholdersBudget and timing plan creation, management and reconciliation

Chief Architect of Seed’s strategic and creative approach including:- Creative, strategic and logistical lead of all brief and pitch responses- Leading Insight and research implementation utilising desktop, quantitative and qualitative methodologies- Senior client engagement for all and brief response management- Onboarding lead for newly acquired clients- Pipeline management of new business and business development opportunitiesEffective pitch lead resulting in major wins of ASOS Global ‘Blank Canvas’ Campaign, Amazon Prime Student launch into the UK, Vodafone’s youth sub brand VOXI launch and England Rugby’s O2 Touch Ambassador Programme to name a fewSupporting Account Teams to achieve executional excellence across a plethora of clients including the aforementioned Amazon, England Rugby and ASOS campaigns as well as AB INBev, giffgaff and ContikiKey Senior Management Team responsibilities and engagement including team development, financial management and business developmentAccomplishmentsStimulating consistent year on year revenue growth through new wins and continued business development of existing clientsMoving Seed from a UK focussed agency to a full global proposition that runs campaigns in over 9 international territoriesBuilding the European template for Amazon’s student focussed strategy to launch Amazon Prime Student into the UK, France and GermanyCreation and presentation of Best In Class youth engagement insight at YMS London over the past 3 years to an audience of over 1000 delegates that included influential senior brand players and youth focussed agency peers

Developing and Growing the business’ indirect client base through proactive initiatives and contact strategies as well as immersing myself within their businesses.New business development and pitch managementTeam development, management and motivation to Account Managers, Senior Account Execs, Operations Managers and Operations Executives.Infusing budgetary excellence throughout the team to ensure up to date, tracked project budget management and translating this through to financial forecasting for discussion with senior management.Refining and identifying new opportunites for the team and business to work more effectivelyUndertaking supplier reviews and negotiations to develop greater return on investment both in terms of monetary value as well as quality of service and final product

Managing and developing the Molson Coors BTL account, proposing, developing and implementing campaigns within both the On and Off-Trade across the UK and Ireland.Brand championing Grolsch within BD with a further focus on Carling’s development into Scotland and Ireland implementing integrated campaigns combining sales promotion, experiential, digital and mobile elements.Team development, management and motivation of a Senior Account Manager, an Account Manager and an Account Executive with secondary focus on the wider 18 strong Molson Coors teamDriving budgetary excellence through astute project budget management and delegation and further to this managing forecast projection, ensuring clear and transparent communication to senior management.Strategic planning focussing on Grolsch’s brand objectives for 2011, helping the client to deliver a proposal of activities to the wider business stimulating excitement and buy in from key internal Molson Coors personnel and core customers.Effectively executing client requests and expectations to foster solid and trusting relationships.Developing existing relationships with partner suppliers inherited from Molson Coors and developing a ‘One Team’ approach.

Comprehensive Client Management at Director level down incorporating exploratory business development of previously untapped avenues.Extensive Live Project Management from project approval through to final live implementation.Stringent Budgetary Management.Creative project management from Brainstorm development through to final live implementation.Stratifying internal business development.New Business acquisition and development.Pitch Process management from initial client engagement through to delivery of proposal.Creating, developing and managing the (heart) brand and all associated assets.Development of supplier relationships resulting in the construction of a bank of creative external resources including illustrators, 3D designers, web designers, video producers and editors.Team Management and Development.On-Site Event Management.

Managing and maintaining the Disney Customer Marketing account, handling grocer, high street and Irish retailers in conjunction with BVHE.Developing and implementing sales promotion, experiential and eventing concepts.Ensuring brand consistency through all media created for both consumers and trade accounts.Maintaining budgetary control through constantly monitoring outgoings, cost negotiation, and ensuring there is a full understanding of all financial implications when planning/maintaining a project.Developing and maintaining client desires and expectations to ensure constant development of the ongoing relationship.Developing existing relationships with suppliers whilst exploring new suppliers and building fresh relationships.Monitoring and analysing competitor activity.Monitoring and analysing innovations or developments within the entertainment industry whilst also exploring other industries to find potential transferable strategies.Working within brainstorms for new pitches for the agency with other disciplines within the business and developing conceptual ideas into workable brand activation possibilities.Titles worked on included:Pirates of The Caribbean 2: Dead Man's ChestCarsLittle MermaidJungle Book

Managing and maintaining all in-store communication from design through to implementation.Managing external agencies.Developing and implementing media plans and events.Ensuring brand consistency through all external and internal avenues.Maintaining budgetary control through cost negotiation and ensuring there is a full understanding of all financial implications when planning or maintaining a project.Creative development of forthcoming campaigns and promotional activity.Establishing and maintaining relationships with key accounts and ensuring the implementation of strategic promotional activity.Developing and maintaining customer understanding and relations.Managing interdepartmental communication and effectively disseminating information to all levels within the organisation.