I oversee the development & design of digital content, merchandise, digital marketing, web design, live events, and the company’s overall brand identity. I oversee and run the companies 5 social media platforms amassing over 85k+ followers garnering over 21+ Million views. Our podcast (#ThePureAthletePodcast) hosted by former MLB Player & Atlanta Braves broadcaster Jeff Francoeur has grown to be one of the top sports podcasts in the nation. The Pure Athlete Podcast has made both Apple & Spotify’s Top 200 sports podcasts charts with its highest ranking of #111 in the nation (there are an estimated 160k sports podcast in the U.S.)

My role was to oversee all social platforms under the high school's athletic department. I was responsible for creating and managing all of the digital content on the social media channels. I worked with coaches, athletes, videographers & photographers to create engaging content that focused on improving the school’s brand awareness, raise audience engagement and attract potential students-athletes.

I was reponsible in helping launch a social media community campaign (#PROVUnited) in the midst of the Covid Pandemic. I was responsible for the execution of a planned social media campaign aimed to bring the Providence School community together through various virtual events. I designed various forms of digital content ( Graphics, Videos, Photos) that were presented on various social channels amassing over five-thousand followers.

My role was to schedule and develop social media content to support and enhance the organization's brand and operations. I Monitored posts and analyzed social media channels to grow and build the ALPLA community.

I designed and edited the layout, visual elements, and usability of the Trulli Leathers website. My other duties consisted of creating the branding for the website and other social channels such as the design of graphics, icons, and photos while establishing and maintaining design standards.

I produced & designed a variety of custom designer goods. My duties were to obtain custom leather, create patterns & designs for leather products, and hand craft them for customers.