David Read Email & Phone Number

San Ramon, California, United States

Joining just after launch of Chevron's new Chevron Texaco Rewards program, I created the first data products tracking member behaviors and overall financials of this >$100M loyalty discount incentive program in this highly entrepreneurial role. I estimated the initial 5Y estimates of program costs and membership counts that are still within 5% accuracy years after launch. Also created Chevron benchmarks based on basic program utility for potential maximum membership by state in the 18 states Chevron/Texaco has retail operations. Estimated size of prize and potential sales volume benefits for the program.I also gathered member data and generated first looks at individual CTR member behavior and costs for discounting. Developed and calculated the Cost per Point for member redemptions allowing for quick and accurate estimation of costs for all new incentive and marketing activities tied to program points. Using my Cost per Point structure and aggregate member behavior, I calculated the first real new member acquisition costs and identified significant cost savings strategies for member onboarding through adjusting welcome bonuses and advertising strategies. By subtly changing member benefits, I increased member engagement while also reducing total program liabilities and costs for Chevron. I also designed and helped adjust member point expiration strategies and segmented this market for communications and offers. Created and discussed financial benefits and costs for marketing partnership offers with other companies. Lastly, I was the primary liaison between accounting and analytics for the CTR program, creating the first overall total and market level financial reports for CTR. I trained the first accounting teams on how the program works and how member redemption costs are estimated.

Stockton, California Area

My role at Duraflame was to gather all available retail sales data for all of these brands and SKUs (through IRI, Walmart RetailLink, and other sources) and to provide timely reporting to sales and marketing colleagues, senior executives, owners, and the Board of Directors. I'm proud of the fact that I was able to automate substantial elements of the role using open source Python and R programs to collect the data, build data explorers for insight generation, and to automate accurate dashboards and reports. I was also able to provide data visualizations to track national sales trends and study the impacts of marketing and sales promotion efforts. One of my accomplishments at Duraflame was automating our Product Specification document production. Based upon Excel and Oracle data describing our SKUs and maintained by marketing, I built a Python application that generated hundreds of Sales Presentation ready spec sheets with product photos in pdf format that promoters use to sell-in new products, customer support and logistics use to answer questions and ship our products, and sales associates use to set up our products in retail systems. This application replaced a significant annual marketing effort in which professionals would draw these documents by hand, and these resources are now redirected towards more profitable sales and marketing efforts. My day to day role was to help with insight generation and create data driven sales proposals. Using my insights, we have managed to increase Duraflame product distribution and significantly grow sales. Also, I have helped Duraflame achieve incremental retail sales promotion events including additional rollbacks and displays at Walmart that generated millions of Dollars in additional salesDuraflame is an established Stockton company best known for wonderful long-lasting firelogs and a large line of natural wood grilling products under the Western, Cowboy, and Barbeque Wood Flavors brands and private label products.

Pleasanton, Ca

I was successful in studying consumer behaviours in E-Commerce (including Amazon Vendor/Seller Central) and explored how shopping decisions differed in this channel compared with typical in person merchandised displays in the phsical retail sector. This allowed Clorox to best position our product portfolio in terms of distribution, trade and marketing, maximising profit, sales volumes, and share growth in the OmniChannel environment. Using enterprise level sales and shopper data both online and in traditional channels from retailers such as Amazon, Walmart and Kroger, coupled with shopper panel data, I searched for actionable insights that allowed our products to be profitably best promoted, priced, and positioned, transitioning best trade and marketing practices from the retail space into the online space as retailers moved into this channel.

Oakland, Ca

In this role I was very successful in maximising trade efficiency and ROI of numerous Clorox consumer brands and channels by using trade and marketing mixed models coupled with other sophisticated analytics. I was able to measure corporate trade efficiency and performance compared to branded competitors to determine volume share and profit optimal trade and pricing strategy . In addition, I studied consumer demographics and explored geotargeting to grow market share for Clorox brands. Using Excel, R and SAS, I modeleld and simulated marketing and trade strategies to estimate optimal mix of pricing, promotion and other sales and marketing efforts. I also tracked the performance of resultant strategies to evaluate execution and improve--constantly driving towards optimal ROI, maximum profit, and robust share growth. The brands I supported were Kingsford and Matchlight charcoal and grilling products, Glad trash bags, food protection products and cling wraps, Fresh Step and Scoop Away cat litter, Brita water filtration systems and filters, Hidden Valley Ranch salad dressing, KC Masterpiece barbeque sauce, and delicious Soy Vay cooking sauces. These brands accounted for approximately half of the Clorox Company's $6.5 billion in annual sales.

2626 East Pecos Road, Chandler, Arizona 85225-2499

This role necessitated researching and reporting demographic, social and education outcome trends at Chandler-Gilbert Community College to improve enrollment, streamline costs and promote student success employing statistical methods and predictive analytics. This project was completed using the Hyperion system with support analysis using the R and SPSS statistical programming languages. The research was used to support ongoing college accreditation efforts. While at Chandler-Gilbert, I developed a student retention model that worked to predict which students in an incoming class were most at risk of not completing two years of study (success or graduation). This model allows retention specialists and leaders to better target costly student interventions to students who are most at risk of dropping out unsuccessfully long before normal interventions begin after poor academic performance. By working to address student retention early, Chandler-Gilbert ensures higher student enrollment and grows the college through students' successful outcomes. The model is still in use today. (Chandler-Gilbert is a sister college within the Maricopa County Community College system, where I also continued to teach mathematics and statistics at Paradise Valley Community College.)

18401 N. 32Nd Street, Phoenix, Az 85032

Full-time instructor of mathematics and statistics teaching MAT217, MAT213 and MAT206 sections. I am able to and have taught all levels of algebra, calculus, business analytics, statistics and probability at the college level. In addition, I provided mathematics tutoring support and computer programming for statistics and probability simulations using R, SAS, and Minitab.

Phoenix, Arizona Area

In this role, I worked as a contractor econometrician for American Express studying consumer data to improve worldwide marketing efforts. I supported global Small Business Services (SBS) analytics. In addition, I supported selection, modelling, targeting, and performance analysis for direct mail and outbound telemarketing efforts. The primary role was selection and targeting for direct mail and outbound telemarketing using Base SAS on a Unix platform working with enterprise level data sets. I also performed research, data mining and data cleaning using SAS Macros, Arrays, and statistical functions.

I was successful in creating technical documentation and illustrations for the company's large array of products. I designed and implemented manufacturing techniques for product labeling at significant cost savings to the company. In addition, I authored a book length product implementation manual for Baker Hughes, one of Davis' major clients. I represented Davis at trade shows nationwide and served as a technical support representative as well as maintaining the company website.

California State Assembly, Capitol and District offices. Represented Assemblyman at local functions. Drafted correspondence, wrote press releases and helped foster good press and local relationships. Assisted with website maintenance. Assisted constituents with local and state government issues.

I wrote daily news stories and features covering education, local elections, businesses and government. I was particularly successful in fostering and nurturing contacts and relationships with elected officials.

I wrote reviews and news features for Macworld magazine and MacWEEK news website, covering mostly computer hardware, in particular PC memory and microprocessor design and manufacturing. I fostered and maintained top industry contacts in the electronics manufacturing industry, including Motorola, IBM and Apple Computer. My work appeared internationally in Mac Publishing's sister publications such as Macworld UK. I am particularly proud of the fact that I interviewed Jef Raskin, one of the Macintosh's creators and a pioneer of the graphical user interface, and with controversial open source and Linux advocate Eric S. Raymond.

M.S., Actuarial Statistics

Graduated December 2009. Coursework includes Statistical Programming (R, SAS), Topics in Actuarial Science, Regression.

B.A., English

Activities and Societies: Golden Key National Honour SocietyCoursework included technical writing (at the graduate level), computer aided.