Enabling CDW's Higher Education team to effectively position Apple solutions and strategically grow business.

- Managed Apple’s relationship with 500+ Higher Education institutions across 12 states (demand generation, opportunity management, and customer retainment)- Crafted strategic messaging to connect with senior leaders; secured and led executive conversations- Engaged cross-functional resources (internal and external) to provide customer-specific solutions and win business

- Co-authored a strategic playbook referenced by Apple’s broader Higher Education sales team - Restructured an existing sales process to better articulate objectives- Devised, authored, and presented on strategic sales plays- Collected and synthesized data to support the identification of new market segments- Embraced a collaborative environment while voicing new opinions and ideas

- Developed and delivered narrative-driven executive briefing presentations for senior leaders- Spearheaded campus events to increase awareness of Apple services- Conducted 20+ educational technology workshops (in-person and virtual)- Connected UT Austin students and faculty with Apple technology to help them excel in learning, teaching, and extracurricular projects- Spoke about technology in an innovative, fun, and thoughtful way

- Wrote tailored pitches to secure social media partnerships- Communicated with influencers on behalf of national clients- Compiled media lists for influencer partnerships, awards, and press- Monitored daily media for multiple clients- Supported PR Account Executives