David Kopf Email & Phone Number

Aliso Viejo, Ca, Us

Irvine, California, United States

Manage and direct all facets of editorial and content for a B2B media brand serving occupational health and safety professionals. Media brand includes a print magazine, news web site, e-newsletters, a robust webinar program of more than 60 webinars a year, podcasts and awards programs.

Irvine, California, United States

• Direct sales, marketing, content and product strategy and operations for all group brands.• Set revenue budget and manage sales team to ensure they hit forecasted targets.• Launched a lead-gen service for our podcasts that accounts for 35 percent of podcast-related revenue.• Collaborated with industry trade association to develop, sponsor and moderate a keynote panel for the industry's conference and expo.

Irvine, California, United States

• Launched a popular podcast service for the HME/DME industry and a related lead-generation program that now accounts for approximately 20 percent of the core brand's online revenue. • Spun-off a second magazine, website and enewseltter service for specialized segment of the community pharmacy industry. • Expanded enewsletter service with special edition

Irvine, Ca

• Led re-brand of a B2B magazine, website and enewsletter service for an audience of roughly 18,000 HME/DME and other post-acute healthcare professionals.• Managed all editorial content production and contributing staff, as well as freelance and contracted services and art budgets.• Established an Editorial Advisory Board of key industry contacts to help steer product strategy.• Launched a combined webinar, lead-gen service that drove new content and generated on average 15 percent of online revenues.

Laguna Hills, California, United States

• Ran multiple B2C and B2B print, enewsletter and blog campaigns for a salesforce of 2,500 loan officers and managers.• Responsible for company’s most successful automatic marketing campaign (B2C), which raised individual salesperson revenue by an average of 30 percent when used. • Launched various new marketing products, including two 150-page books with variable data dust jackets that were customized to each sales person.• Twice awarded AHM Marketing Team’s Quality Award for implementing policies and procedures that increased content quality, improved production efficiency, and minimized errors for a marketing team of 40 people.

Irvine, California, United States

• Responsible for marketing and communications to prospective and existing members• Oversaw content and editing for association Web site.• Managed trade show presence for the association.• Led programs that maintained 300-plus association memberships, and brought in more than 60 new member companies.• Identified new member services, and secured resources necessary to deliver them to members.

Golden, Colorado, United States

• Directed the editorial team of a monthly B2B magazine and daily Web site serving Internet service providers and local telcos • Refocused Boardwatch’s content strategy to broaden audience, thus driving more value for sponsors, and increasing advertising revenue by 15 percent over one year.• Led the editorial team to work across departments and drive educational content for our ServiceNetworks event by helping recruit speakers and generate sessions.

Westmont, Il

• Oversaw editorial strategy, planning, freelancers and production for BCR’s specialty publications and supplements.• Wrote in-depth, researched features for the magazine and supplements.• Contributed to BCR’s exclusive seminar events by moderating several industry expert roundtables and audience discussion sessions.

Santa Ana, Ca

As Editor-in-Chief of Customer Interface (11/98 to 8/00):• Managed editorial strategy, content, design, production, budget and staff for print and web offerings serving 50,000 readers in the call center industry.• Directed the re-launch of Teleprofessional into Customer Interface, including all qualitative and quantitative market research.• Integrated newly acquired editorial property into business unit; relocated editorial operations to Santa Ana offices and expanded staff.• Led and participated in all aspects of editorial work.• Forged alliances with key industry players; created editorial advisory board.As Managing Editor and Web Editor of America’s Network (9/95 to 11/98):• Managed day-to-day editorial production for fortnightly publication serving more than 55,000 readers in the telecommunications industry.• Spearheaded online publishing efforts, launching site that was company’s top online revenue generator at the time.• Responsible for IP networking coverage, writing features, columns and news.• Awarded company’s President’s Club award and an Editorial Quality award.• Western Publishing Association Maggie nominee (regional publishing award).As Associate Editor of Enterprise Communications (12/93 to 9/95):• Wrote features and conducted detailed product feature surveys for monthly publication serving developers of telecommunications systems.• Participated in all elements of editorial work including writing, editing, production, publishing, marketing and management.• Helped re-launch title from Voice Processing to Enterprise Communications.• Won Editorial Quality award.