David Kopf Email & Phone Number

Aliso Viejo, CA, US

Irvine, California, United States

Manage and direct all facets of editorial and content for a B2B media brand serving occupational health and safety professionals. Media brand includes a print magazine, news web site, e-newsletters, a robust webinar program of more than 60 webinars a year, podcasts and awards programs.

Irvine, California, United States

• Direct sales, marketing, content and product strategy and operations for all group brands.
• Set revenue budget and manage sales team to ensure they hit forecasted targets.
• Launched a lead-gen service for our podcasts that accounts for 35 percent of podcast-related revenue.
• Collaborated with industry trade association to develop, sponsor and moderate a keynote panel for the industry's conference and expo.

Irvine, California, United States

• Launched a popular podcast service for the HME/DME industry and a related lead-generation program that now accounts for approximately 20 percent of the core brand's online revenue.
• Spun-off a second magazine, website and enewseltter service for specialized segment of the community pharmacy industry.
• Expanded enewsletter service with special edition

Irvine, CA

• Led re-brand of a B2B magazine, website and enewsletter service for an audience of roughly 18,000 HME/DME and other post-acute healthcare professionals.
• Managed all editorial content production and contributing staff, as well as freelance and contracted services and art budgets.
• Established an Editorial Advisory Board of key industry contacts to help steer product strategy.
• Launched a combined webinar, lead-gen service that drove new content and generated on average 15 percent of online revenues.

Laguna Hills, California, United States

• Ran multiple B2C and B2B print, enewsletter and blog campaigns for a salesforce of 2,500 loan officers and managers.
• Responsible for company’s most successful automatic marketing campaign (B2C), which raised individual salesperson revenue by an average of 30 percent when used.
• Launched various new marketing products, including two 150-page books with variable data dust jackets that were customized to each sales person.
• Twice awarded AHM Marketing Team’s Quality Award for implementing policies and procedures that increased content quality, improved production efficiency, and minimized errors for a marketing team of 40 people.

Irvine, California, United States

• Responsible for marketing and communications to prospective and existing members
• Oversaw content and editing for association Web site.
• Managed trade show presence for the association.
• Led programs that maintained 300-plus association memberships, and brought in more than 60 new member companies.
• Identified new member services, and secured resources necessary to deliver them to members.

Golden, Colorado, United States

• Directed the editorial team of a monthly B2B magazine and daily Web site serving Internet service providers and local telcos
• Refocused Boardwatch’s content strategy to broaden audience, thus driving more value for sponsors, and increasing advertising revenue by 15 percent over one year.
• Led the editorial team to work across departments and drive educational content for our ServiceNetworks event by helping recruit speakers and generate sessions.

Westmont, IL

• Oversaw editorial strategy, planning, freelancers and production for BCR’s specialty publications and supplements.
• Wrote in-depth, researched features for the magazine and supplements.
• Contributed to BCR’s exclusive seminar events by moderating several industry expert roundtables and audience discussion sessions.

Santa Ana, CA

• As Editor-in-Chief of Customer Interface (11/98 to 8/00):
• Managed editorial strategy, content, design, production, budget and staff for print and web offerings serving 50,000 readers in the call center industry.
• Directed the re-launch of Teleprofessional into Customer Interface, including all qualitative and quantitative market research.
• Integrated newly acquired editorial property into business unit; relocated editorial operations to Santa Ana offices and expanded staff.
• Led and participated in all aspects of editorial work.
• Forged alliances with key industry players; created editorial advisory board.As Managing Editor and Web Editor of America’s Network (9/95 to 11/98):