Creativity made me like strategy. It makes strategy inspiring, cultural and very effective.I don't care about smart-sounding strategies. Because there's no point being smart if no one follows.Strategy is about getting people do stuff. It's about bringing creative minds, professionals in suits, activists with good causes and tech-mavericks together. A good strategist will create a down-to-earth culture, that brings diverse talents together so they can solve some of the world's most fascinating problems.