David Kaplan Email and Phone Number
Boston, MA, US
David Kaplan's Location
Greater Boston, United States, United States
David Kaplan's Contact Details
David Kaplan work email
- Valid
David Kaplan personal email
n/a
David Kaplan phone numbers
About David Kaplan
Experienced Product Marketer, Solution Engineer, & Digital Analyst with a demonstrated history of working in B2B and the data analytics, public relations, communications industries. Skilled in Marketing, Analytics, CPG, Sales, Youth Work, Youth Leadership, Behavior Management, and Social Justice. Bachelor of Science (BS) focused in Psychology; Concentration in Economics from University of Massachusetts, Amherst.
David Kaplan's Current Company Details
Echo360
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Director, Global GTM Performance and Optimization
Boston, MA, US
- Website:
- echo360.com
- Employees:
- 151
David Kaplan Work Experience Details
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Director, Global Gtm Performance And OptimizationEcho360Boston, Ma, Us
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Product Marketing ManagerEcho360 Jan 2024 - PresentYoungstown, Ohio, UsCreate marketing campaigns specifically around added value of the Echo360 product suiteServe as subject matter expert in Echo360 product catalogWrite, curate, and record videos and voiceovers to be shared to external audiences to boost Echo360 awarenessGenerate marketing and sales enablement content to help bolster library for Go-To-Market team to leverage to generate pipeline and revenueLead product walkthroughs for prospective new and existing customers helping to demonstrate product value in one to one setting
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Solution Consultant-Planful For MarketingPlanful Jan 2023 - Jun 2023San Francisco, California, UsResponsible for assisting Account Executives and broader sales team on best practices for scaling the go-to-market motionCraft stories and narratives that best encapsulate the Planful for Marketing valueConnect with prospects and existing customers to provide support and guidance to understand the complete suite of product offeringsBuild ROI models and value-driven messaging that will resonate most clearly with partnersSupport enablement and training processes and content creation that captures the Planful for Marketing messaging -
Global Industry Product Marketing Manager--B2B Saas + Shipping & LogisticsSimilarweb Aug 2022 - Dec 2022New York, Us• Responsible for building and scaling the marketing strategy for the B2B software + Shipping & Logistics industries• Identified biggest market pain points and created content and messaging based on product focus areas that met those challenges• Created product-based ROI calculators and value models built on industry needs• Enabled and trained go-to-market teams on how best to connect with industry personas and speak about our product• Consulted with clients and prospects to enhance value throughout partner lifecycle and serve as point of escalation• Designed and led external product/industry specific thought leadership webinars -
Client Success Analyst/Solution ConsultantSimilarweb Jul 2021 - Jul 2022New York, Us• Named "Best in Class" solution expert across entire Similarweb global organization• Onboard and train new B2B SaaS sales & business clients on the best ways to use Similarweb in their day-to-day workflows based on Similarweb’s value proposition for Sales Intelligence, Digital Marketing Intelligence, & Digital Research Intelligence suite• Develop and optimize training plans for business clients• Meet with key internal/external stakeholders and users to advise on how best to leverage the value of Similarweb to meet their business needs• Lead client-facing presentations and trainings built around driving value from Similarweb and strengthening use cases• Analyze data to identify both strategic and tactical opportunities for clients (decks, insight emails, etc.) to promote strong account health and client satisfaction • Develop account strategy and planning with the Similarweb account manager to better serve the needs of clients while identifying growth opportunities e.g. upsell, expansion, etc. • Help to ensure internal team is fluent in Similarweb product and help to supercharge the product knowledge base
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Associate Account ExecutiveNewswhip May 2019 - Oct 2020Dublin 2, Leinster, Ie• Analyzed PR agencies and brands to create sales opportunities.• Created individualized product dashboards with predictive and social listening analytics engine utilizing boolean searches.• Monitored social media reporting/datasets to analyze vendor and prospect/client competitors, and stay updated on media landscape.• Evaluated and assist in the implementation of business development software.• Communicated value of the product line to prospects. • Managed email and engaging phone outreach of 400 contacts per month.• Created, maintained, and enhanced spreadsheets with usage data to inform strategy.• Met or exceeded target for outbound opportunities every quarter.• Lead hands-on product demos and entire sales cycle for smaller agency and brand prospects consisting of less than 50 employees. -
Senior Business Development RepresentativeParsely, Inc. Oct 2017 - Feb 2019New York, Ny, Us• Analyzed up to 125 leads per week across publishing vendors and brands to book a target of 12 opportunities per month.• Replied to and followed up with inbound inquiries in timely manner.• Researched prospect social media/content strategy in order to inform outreach.• Worked with internal stakeholders and Account Executives to organize hands-on product walkthroughs with creative use cases for prospects to boost content/social strategy.• Managed outreach campaigns with creative solutions based on analytical approach to optimize efforts.• Analyzed LinkedIn performance data across team to ensure maximum impact of shared content through LinkedIn’s algorithms. -
Enterprise InternInvisionapp Inc May 2015 - Oct 2017New York, Ny, Us• Targeted potential enterprise customers via live chat interface and sales support phone line.• Referred over $150K in enterprise sales through sales support channels.• Utilized web/mobile/wearable app design language to best support our customers.• Organized sales playbook knowledge base on Guru. -
Social Media Coordinator/AnalystZoos Greek Iced Tea Aug 2013 - Aug 2015• Assisted with development and operation of social media accounts for emerging startup company.• Used social data and research to input suggestions and give data-driven advice to the board of directors regarding marketing, public relations, communications, and other company initiatives.• Leveraged industry analysis to identify emerging social networks.• Boosted brand recognition across social media with creative solutions.• Created connections with influencers including Mark Cuban to share ZOOS product line. -
Sales InternLinkage, Inc. Jul 2013 - Aug 2013Alexandria, Virginia, UsWorks to identify potential consumers of leadership development services and assisted regional sales representatives in daily operations, including updating contacts on the company servers and managing online outreach to potential clients. -
Corps MemberCity Year Aug 2012 - Jun 2013Boston, Ma, Us• Mentored third grade students at the Maurice J. Tobin School, achieving improvements in student attendance, behavior, and competency in Math and English.• Led extended day program to assist with homework and introduce students to hobbies and activities in constructive and safe environments.• Initiated plans to promote City Year and helped kickstart #makebetterhappen social media campaign. -
Laboratory Research InternTufts University School Of Medicine Jul 2011 - Aug 2011Boston, Ma, UsOne of 22 students selected throughout Massachusetts to participate in National Institutes of Health-funded Teachers and High School StudentsProgram (TAHSS) at Tufts Medical School. Researched effect of proteinCCN5 on fibroid tumor disease management, prepared academic research paperand presented findings to Tufts Medical administrative and program staff; took classes in Gross Anatomy and Physical Diagnosis.
David Kaplan Skills
Community Service
Social Media
Customer Service
Youth Mentoring
Youth Development
Community Outreach
Microsoft Excel
Youth Work
Behavior Management
Social Change
National Service
Time Management
Public Speaking
Microsoft Office
Knitting
Swimming
Golf
Cpr Certified
First Aid
Non Profit Leadership
Tutoring
Social Justice
After School Programs
Volunteering
Civic Engagement
Youth At Risk
Positive Youth Development
Youth Leadership
Social Media Outreach
Community Building
Youth Engagement
David Kaplan Education Details
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University Of Massachusetts AmherstPsychology; Concentration In Economics -
Needham High SchoolCollege Preparation
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Bond UniversityPsychology
Frequently Asked Questions about David Kaplan
What company does David Kaplan work for?
David Kaplan works for Echo360
What is David Kaplan's role at the current company?
David Kaplan's current role is Director, Global GTM Performance and Optimization.
What is David Kaplan's email address?
David Kaplan's email address is da****@****fts.edu
What is David Kaplan's direct phone number?
David Kaplan's direct phone number is +150850*****
What schools did David Kaplan attend?
David Kaplan attended University Of Massachusetts Amherst, Needham High School, Bond University.
What are some of David Kaplan's interests?
David Kaplan has interest in Civil Rights And Social Action, Science And Technology, Children, Education.
What skills is David Kaplan known for?
David Kaplan has skills like Community Service, Social Media, Customer Service, Youth Mentoring, Youth Development, Community Outreach, Microsoft Excel, Youth Work, Behavior Management, Social Change, National Service, Time Management.
Who are David Kaplan's colleagues?
David Kaplan's colleagues are Tarin Brown, Eric Banker, Damyon Wiese, Anthony Bryant, Melissa Medina, Josh D., Taylor Smith.
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