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A driven, results-oriented, senior digital leader with an outstanding track record designing, implementing, and optimizing comprehensive B2B integrated marketing strategies. Demand generation subject matter expert with the tactical experience necessary to deliver transformational growth. Possesses a comprehensive understanding of the digital media, adtech, & martech ecosystem along with the analytical and problem solving skills necessary to initiate and complete complex projects ahead of schedule and under budget. Skilled at fostering productive, collaborative communication between teams and organizations. Thrives in dynamic, fast-paced environments.
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Svp, GrowthTruedataChicago, Il, Us
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Vice President, Marketing & SalesTruedata Aug 2023 - PresentLos Angeles, California, Us
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Senior Director, Demand GenerationTruedata 2022 - Aug 2023Los Angeles, California, Us
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Director, Demand GenerationTruedata 2021 - 2022Los Angeles, California, UsAccountable for all inbounad and outbound demand generation, marketing, and sales enablement efforts, leading a global team of five. Grew sales pipeline by 80% in one year after designing & implementing account-based marketing strategy, establishing an outbound SDR program, and building a real-time analytics framework. Increased qualified website leads by 3x by revamping website messaging, initiating content marketing strategy, onboarding paid media agency (SEM & Social), and implementing SEO strategy. Improved investment optimization time by 5x after building an all-encompassing reporting dashboard used to forecast, pace, and track all phases of the buyer journey on a daily basis for entire organization.
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Director, Programmatic & AffiliateRise Interactive 2019 - 2020Chicago, Il, UsMulti-channel business owner responsible for the management and performance of Programmatic and Affiliate practices. Accountable for $60MM in annual media budgets across 35 enterprise level brands. Drove go-to market strategy, channel revenue, team operations, and innovation. Designed and built best-in-class technology stack by vetting, procuring, and partnering with over 40+ leading AdTech suppliers (The Trade Desk, Google, Amazon, Liveramp, Oracle, Factual, etc). Owned hiring decisions and workforce strategy for a global team of 19 across the US, Argentina, and Mexico. Reduced errors by 50% and time to market by 40% by overhauling campaign launch process. Led SMB initiative, presented multi-channel strategy (SEM, Paid Social, Programmatic, and Affiliate) to prospective clients and created project charter for pilot program. -
Associate Director, ProgrammaticRise Interactive 2018 - 2019Chicago, Il, UsChannel lead and technical expert responsible for media buying strategy and execution, direct communication with current and prospective clients, resourcing, and thought leadership. Directly oversaw $30 Million in media budgets, three supervisors, and a team of 14. Successfully built channel expansion roadmaps and launched Connected TV and Amazon DSP service lines resulting in $3 Million in incremental budgets. Developed and implemented hours resource allocation dashboard used to manage 6,000+ billable hours across five client delivery teams and 60+ employees. Retained 93% of employees by designing and implementing new training program focused on professional development, goal setting, and professional growth.
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Manager, ProgrammaticRise Interactive 2016 - 2018Chicago, Il, UsSubject matter expert responsible analyzing client campaign performance, providing strategic recommendations, and supervising media execution. Supervised five direct reports focusing on professional development, goal setting, and training. Reduced time to pull reports by 5x by spearheading the creation of Connex Analytics for Programmatic, a web-based Programmatic insights dashboard. Worked cross-functionally with senior stakeholders across multiple teams (Product, UX, CX, Executive, Marketing, Account) throughout the organization to prioritize product features, develop training programs to ensure adoption, and create an award-winning analytics and optimization tool.
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Associate Manager, Rise Trading DeskRise Interactive 2014 - 2016Chicago, Il, Us
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Interim Social Team ManagerRise Interactive 2015 - 2015Chicago, Il, Us
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Senior Internet Marketing ConsultantRise Interactive 2014 - 2014Chicago, Il, Us
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Internet Marketing ConsultantRise Interactive 2013 - 2014Chicago, Il, Us
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Internet Marketing ApprenticeRise Interactive 2013 - 2013Chicago, Il, Us
David Locke Skills
David Locke Education Details
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Denison UniversityMinor: Studio Art
Frequently Asked Questions about David Locke
What company does David Locke work for?
David Locke works for Truedata
What is David Locke's role at the current company?
David Locke's current role is SVP, Growth.
What is David Locke's email address?
David Locke's email address is da****@****ive.com
What is David Locke's direct phone number?
David Locke's direct phone number is +184773*****
What schools did David Locke attend?
David Locke attended Denison University.
What are some of David Locke's interests?
David Locke has interest in Painting, Golf, Ceramics, Drawing, Food, Travel, Current Events.
What skills is David Locke known for?
David Locke has skills like Programmatic Media Buying, Media Trafficking, Media Strategy, Budget Management, Project Management, Blogging, Leadership, Vendor Evaluation, Negotiation, Doubleclick Campaign Manager, Doubleclick Bid Manager, Doubleclick Adwords.
Who are David Locke's colleagues?
David Locke's colleagues are Brian Abu, Nitin Mhaskar, Rafael Padilla, Nimfa Cruz, Julio V., Carl Petersen, 井上翔太.
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