Daniel Lurman Email & Phone Number

New York, NY, US

New York, NY

• Develop brand and communication strategies by thoroughly analyzing client businesses, goals, competitive landscapes and market trends
• Formulate positioning to differentiate clients from lookalike competitors, and translate that positioning into website specifications and wireframes
• Lead the entire client engagement process, from project kickoff through delivery and launch
• Train and mentor junior producers to best meet the expectations of the positions, adapt to the comprehensive nature of the agency's process and understand the unique needs and challenges of our client base
• Concept and write blog posts, case studies, client guides and website content
• Actively update and reinvent the agency's formal, internal client process to keep pace with changing standards, new business offerings and evolving technologies

New York, NY

New York, NY

• Created the first formal language and messaging for nationally focused products
• Redefined the style and tone of the corporate voice through the writing of all forms of marketing content used to engage national brands and agencies
• Proactively developed strategies to improve marketing communication processes and tools, including the national website, interactive sales presentations and internal email newsletters
• Project lead and strategist for the creation and updating of websites, microsites, videos, emails and all other design and development work of the National Creative Team

New York, NY

• Clients included Macys.com, YP, The Conceptualists, BC Technologies and Gothic Inc.
• Formulated brand positioning and content marketing strategies, and developed them into complete client proposals
• Composed marketing communication materials and SEO optimized website content
• Performed UX analysis of websites and wrote briefs offering improvements to site architectures and recommendations for content consolidation/reorganization
• Devised mobile apps to solve both business and client needs, and drafted proposals detailing functionality, business value and alternate avenues of monetization
• Instituted new project management practices and reorganized project tools and processes, increasing productivity by over 20%

New York, NY

• Managed all projects for the Marketing Communication team, including websites, microsites, emails, print collateral, out of home and presentations
• Managed all projects for the Product Experience Design team, including front-end UI/UX design and development of web-enabled and mobile enterprise software titles
• Actively coordinated with all stakeholders throughout the lifecycle of every project; negotiated and managed milestones, deliverables, risks and expectations
• Identified and screened potential candidates for the New York creative department

New York, NY

• Led the creation and execution of marketing campaigns, from concept through completion
• Primary consultant for all web and mobile strategy, design, implementation and recruitment
• Oversaw all production of websites, proprietary social networking sites, interactive learning modules, emails, videos and mobile apps; troubleshot technical, design and content issues
• Worked with clients and sales team to properly flesh out project specs, and translated those specs into executable plans for designers, writers and digital developers
• Closely managed internal and external teams in the production of both client and in-house projects, ensuring that work was delivered on time and on budget

Certificate, Online And Social Media Marketing

Bachelor Of Arts, Cum Laude, Majored In Cinema | Minored In Communication