Dan Mandle Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Explore alternative approaches to the collection and storage of data for marketing purposes. Pull stories out of the data in a way that leads to broad cross-departmental understanding of the possibilities. Then: Sell to clients, launch and measure to assess outcomes. Optimize. Repeat!Lead and mentor a team of data scientists servicing B2C & B2B clients across a range of industries including agribusiness, tourism, outdoor equipment, healthcare and pharmaceuticals.Represent the data science practice as part of the agency’s Senior Leadership Team. Represent the agency and our industry when speaking to outside parties (e.g., University of Wisconsin, AdFed).

Minneapolis, Minnesota, United States

Develop inaugural curriculum for new course on digital media and strategic communication at the School of Journalism and Mass Communication. Teach classes to better prepare students interested in pursuing careers in the digital strategy field.

Minneapolis, Minnesota, United States

Understand how, why, when and where targeted audiences interact with brands and develop contact strategies to meet them appropriately on behalf of clients like Explore Minnesota Tourism, CHS, Cenex and Nonin Medical.

Social media manager for the International Advertising Association’s campaign to promote the United Nations Climate Change Conference 2009 (COP15). Traditional account management role specialized predominantly in veterinary marketing under the service of Nestle Purina, IDEXX and Intervet. Client service also extended to agribusiness and outdoor recreation categories on behalf of DuPont Crop Protection, Kmart and Sears.

Richfield, Minnesota, United States

As part of the Customer Centricity Initiative, understand the various needs of unique audiences for which individual Best Buy stores were specifically outfitted, and develop marketing communications unique to their specific needs. Deliverables included in-store video gaming tournaments, weekly FSIs and Reward Zone loyalty program materials.

Minneapolis, Minnesota, United States

Primary public relations contact for GreenGuardian.com, generating press coverage for key issues including general and medical waste disposal, recycling and composting. Developed TV, radio and direct mail as account supervisor on behalf of the Joe Satrom for Governor campaign in North Dakota. Assignments also included the launch of Air America Radio and a pivotal Oceana cruise ship campaign.

Minneapolis, Minnesota, United States

Tenure spanned from account service internship through formal positions as account representative and account manager. Team output included development of new product launch kits for A.T. Cross Company sales team; management of print and broadcast marketing for The HoneyBaked Ham Company of Ohio during seasonal drives and new store grand openings; a redesigned fall recruiting campaign for St. Paul’s Indianhead Council of the Boy Scouts of America; and a CorningWare brand repositioned to meet expectations congruent to new product lines. Schwinn Bicycles, Chicago Cutlery, Sears Auto Center and Sterling Software were among additional clients in roster.

Education record

Education record