Dennis Marshall Email & Phone Number

Richmond, Virginia

- Identified and developed the infrastructure to support the company’s vision as a world class Retailer as well as a wholesale distributor of agriculture products across the eastern United States.- Successfully merged 3 separate divisions into one operating structure. This new structure improved productivity as well as reduced overall administrative expenses.- Increased the efficiency of inventory flow and management by leading the successful implementation of a centralized inventory management program that involved a combination of new software as well as redesigned corporate inventory management practices.- Developed an improved pricing discipline into the farm supply business model. This involved developing a consistent tiered structure that supported the overall go to market strategy across all categories.- Redesigned the Retail merchandising programs that improved floor plan layouts, planogram performance and promotional merchandise direction.

Richmond, Virginia

- Instrumental in the creation and roll out of a new retail structure that helped our Retail operations become world class agriculture retailers. This plan allowed our company to maintain the current on the commercial agriculture business in addition to providing products and services to the growing number of hobby type farmers in the market territory.- Created the current customer classifications that are used as the basis for all marketing and merchandising decisions. - Successfully moderated multiple planning sessions with executive management and board of director leadership during the creation of the long term strategic plan.

Richmond, Virginia

- Managed the inventory to support a multi-million dollar farm supply business. We successfully improved inventory turns while reducing total inventory. - Successfully negotiated new dedicated fleet contracts that consolidated multiple providers and reduced overall costs of transportation.- Improved the item add process that allowed the division to bring new items to market quicker.- Created a centralized customer service team structure that merged 3 different independent teams into one cross functional team. The new structure allowed the customer to call one number for all customer service questions.

Westfield, Massachusetts

- Created an organizational structure that allowed the division to be more nimble than the current corporate structure. This created a more customer-focused sales structure and increased sales and profitability.- Managed a sales team of 18 that covered a 12 state territory. Introduced fundamental sales management practices that improved sales calls and customer loyalty. - Managed a customer service call center that evolved into an inside sales team that generated outbound sales calls. This team was aligned with the outside sales team to increase the customer call volume. - Oversaw the creation of all sales and marketing efforts of a private dealer network of over 400 dealers. During this time, we created a divisional web site that included an electronic catalog to expedite the order process. - Directly managed the buying and merchandising programs to support a $78 million sales organization. - Managed the day-to-day operations of a 280,000 sq. Ft distribution center.