David Mcalpine Email & Phone Number

New York, NY, US

New York, New York, United States

• Senior communications adviser that works with FORTUNE 1000 companies across consumer, tech, energy, health, financial services, and e-commerce sectors, specializing in:
• Earned media: bolstering corporate storytelling, building out and refining media strategies, building and fostering relationships with journalists, amplifying major corporate news moments and sustaining coverage in.
• Crisis communications: scenario planning and tabletop exercises, shareholder activism, regulatory and legal issues, working with the media in crisis, employee engagement
• Financial communications: developing a sustainable earnings narrative that can evolve from quarter to quarter, message development, earnings call preparation, business media relations, investor engagement
• Executive visibility: developing a CEO’s voice and the voices of their senior leadership teams, developing speaking engagement strategies, maximizing ROI for high-profile moments like Davos, Milken, Cannes, etc..

Mixing Board is a community of communications and brand marketing leaders that share knowledge with each other and organizations that can benefit from accessing members' expertise.

New York, New York, United States

• Interim lead for corporate communications team of 30, managing internal and external communications globally as Illumina’s (Nasdaq: ILMN) top communications executive
• Reporting to then-new CEO Jacob Thaysen, led transformation and change management communications during an enterprise-wide shift in resources and strategy, including shifting the communications team from marketing to HR
• Managed relationship with several PR agencies (domestic and global) and a multi-million dollar communications budget

New York, New York, United States

• Led a team of 16 across 5 continents to manage all external communications from Illumina (Nasdaq: ILMN), including public relations and social media
• Served as Illumina’s chief spokesperson and a member of Illumina’s executive and marketing leadership teams; directly advised CEOs Francis deSouza and Jacob Thaysen (and other senior leaders) on media strategy and.
• Spearheaded communications efforts for key product launches, high-profile thought leadership opportunities (Davos, Milken, Aspen, etc.), and crisis moments like regulatory issues and shareholder activism
• Developed earned, owned, and shared media strategy to showcase Illumina’s corporate story and the growing field of genomics by building and fostering relationships across Illumina’s R&D, medical affairs, sales, and.
• Partnered with IR team to craft earnings narratives, press releases, and support documents quarterly; led efforts to regularly brief reporters and investors on financial results
• Developed media training program for Illumina leadership and other relevant company voices

New York, New York, United States

• Served as key adviser to General Motors (NYSE: GM) senior executives and the communications leadership team for broadcast media strategy and positioning - including Chair and CEO Mary Barra
• Created and executed broadcast media plans for major GM newsmaking events including President Biden's visit to Factory ZERO, Mary Barra's 2022 CES keynote, vehicle launches, and quarterly earnings
• Worked hand-in-hand across internal communications teams to amplify messaging to 100,000+ General Motors employees, contractors, and UAW partners
• Partnered with communications teams at GM startup businesses like Cruise and BrightDrop to establish new brands as household names, building momentum and excitement with earned media opportunities
• Continued to serve as GM's lead media contact and spokesperson for TV, radio, and digital outlets, ensuring the timely distribution of company news and accurate answers to journalists' questions
• Board member of GM PLUS, General Motors' LGBTQ+ employee resource group

New York, New York, United States

• Improved General Motors' (NYSE: GM) potential station viewership reach by 350% in 6 months
• Created and fostered relationships between GM and broadcast, radio, and digital platforms - including broadcast media (ABC, CBS, NBC), business media (Bloomberg, CNBC, FBN, Cheddar, Yahoo! Finance), and cable networks.
• Partnered with more than 10 external agencies to improve and amplify broadcast media presence of General Motors and its U.S. brands: Chevrolet, Buick, GMC, and Cadillac
• Served as GM spokesperson, ensuring timely distribution of company news and providing quick, accurate updates for journalists
• 2022 North American SABRE Awards Nominee: Best Experiential Campaign - Sponsorship

New York, New York, United States

• Worked with senior leadership at Nickelodeon to redefine the look, tone, and feel of "Nick News"
• Created and executed original segment ideas aimed at introducing viewers ages 6-15 to issues surrounding climate change, educating them on the topic, and encouraging them to seek more information
• Served as editorial and standards adviser for "Nick News" staff

New York, New York, United States

• Developed original video and digital content for audience of 15 million+ CBS News viewers, leading creative, editorial, and marketing decisions across platforms
• Created and executed budgeting, booking, production, and marketing strategies for high-profile interviews and special coverage, including work with anchors Gayle King, Tony Dukoupil, and Anthony Mason.
• Developed the show’s COVID-19 pandemic strategic production plan, allowing a staff of 200+ to seamlessly and safely transition to remote work
• 2020 Daytime Emmy Nominee: Outstanding Morning Program
• 2021 NY Press Club Award Winner: Best Continuing Coverage
• 2022 News & Documentary Emmy Winner: Outstanding Live Program

Washington, District Of Columbia, United States

• Organized and lead teams of 50+ journalists during major global news events, often in challenging on-site conditions like severe weather, natural disasters, and civil unrest
• Developed deep relationships with communications professionals at the White House, the State Department, the Pentagon, and on Capitol Hill to deliver timely and compelling news coverage
• Served as the network's liaison to FOX Sports; coordinated coverage of major sports events including the Super Bowl, the World Series, the World Cup, and the Daytona 500

Philadelphia, Pennsylvania, United States

• Created and produced the highest-rated local 5 p.m. newscast in the U.S., coordinating across departments to manage the strongest news brand in Philadelphia
• Led special coverage in the field and in the control room for major events including Pope Francis’ visit to the U.S., the 2016 election season, and the 2017 NFL Draft
• Launched, wrote, produced and directed daily news and weather updates specifically for online and mobile viewers on 6abc.com

Seattle, Washington, United States

• Created hour-long 5 a.m. newscast full of new content daily, working to target key demographics in the Seattle DMA; brought show to #1 in the time period
• Launched KIRO’s first Sunday morning newscast; brought the newscast to #1 on Sunday mornings within three months
• 2014 Emmy Winner: Outstanding Spot News, Marysville-Pilchuck High School Shooting
• 2013 Emmy Nominee: Best Morning Newscast (Markets 1-20), Skagit Bridge Collapse

Los Angeles, California, United States

• Wrote and edited stories for morning newscast; refreshed stories hourly
• Associate produced newscasts from control room
• Wrote teases and coordinated graphics for multiple hours of the morning newscast

Los Angeles, California, United States

• Produced and edited up to 10 daily entertainment segments for Sam Rubin under tight deadlines
• Field produced live shots and taped coverage from major entertainment events, including the Oscars, the Grammys, and the Emmys
• Covered movie and television junkets for week-of content
• Produced, wrote and edited packages for KTLA and other Tribune affiliates and partners
• Booked guests for the KTLA Morning News
• Supervised entertainment department Twitter account and intern program

B.A., Broadcast And Digital Journalism; Neuroscience

Activities and Societies: Division I & II Student-Athlete: Men’s Hockey, Phi Gamma Delta Fraternity, Annenberg TV News, Residential.

Master Of Business Administration - Mba