At the intersection of audience, content, brand and culture, I'm a media research leader specializing in consumer insights and measurement analytics to drive creative strategy. I have extensive management experience in TV and digital brand and content development, business strategy, sales and marketing, and consumer engagement. Expert in methodologies from one-on-one, qual, quant and big data solutions across traditional and emergent media. I’ve developed, tested, and analyzed hundreds of shows across broadcast, cable and streaming media. I have authored multiple award-winning studies and created quant models with proven revenue-driving results. I have worked on startups and fortune 500 corporations; managed large teams across four disciplines of Strategic Insights and Research (Market, Media, Ad Sales & Digital) for multiple networks and their digital extensions, shaping strategy to achieve business goals and drive growth. My main area of focus is representing consumer voice and connecting consumer desires to key decisions around content offerings and development. I'm a passionate study of TV, tech, music and pop culture with a particular eye on emerging digital trends and ever-shifting audience behaviors. Jazz guitarist, optimistic golfer, NHL fanatic, and a fair juggler.Multiplatform Content and Brand Strategy | Consumer Insights | Data & Analytics | Market Research | Ad Sales and Marketing Campaign Effectiveness | Digital, Social, OTT & TV Media | Project Ideation & Execution | Stats, Questionnaire Design & Focus Group Moderation | Business Development | Startup Consulting | Team Management & Growth | Technical Applications (All Nielsen, Comscore, Social, Google Analytics, Tableau, etc)davidmichaelgiles@gmail.com