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David Giles is listed as Consumer Insights & Analytics | Brand Strategy & Content Development | OTT | Media Research & Measurement | Data Storytelling | ex-head Insights & Analytics Viacom Music nets & NBCu Ent. nets at DMG Media Consulting, based in United States, United States, United States. AeroLeads shows a work email signal at vh1.com and a matched LinkedIn profile for David Giles.
David Giles previously worked as Principal at Dmg Media Consulting and Head of Media Strategy and Business Development at Codec Market. David Giles holds Bfa, Jazz And Contemporary Music Program from New School For Social Research.
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AeroLeads found 1 current-domain work email signal for David Giles. Compare company email patterns before reaching out.
At the intersection of audience, content, brand and culture, I'm a media research leader specializing in consumer insights and measurement analytics to drive creative strategy. I have extensive management experience in TV and digital brand and content development, business strategy, sales and marketing, and consumer engagement. Expert in methodologies from one-on-one, qual, quant and big data solutions across traditional and emergent media. I’ve developed, tested, and analyzed hundreds of shows across broadcast, cable and streaming media. I have authored multiple award-winning studies and created quant models with proven revenue-driving results. I have worked on startups and fortune 500 corporations; managed large teams across four disciplines of Strategic Insights and Research (Market, Media, Ad Sales & Digital) for multiple networks and their digital extensions, shaping strategy to achieve business goals and drive growth. My main area of focus is representing consumer voice and connecting consumer desires to key decisions around content offerings and development. I'm a passionate study of TV, tech, music and pop culture with a particular eye on emerging digital trends and ever-shifting audience behaviors. Jazz guitarist, optimistic golfer, NHL fanatic, and a fair juggler.Multiplatform Content and Brand Strategy | Consumer Insights | Data & Analytics | Market Research | Ad Sales and Marketing Campaign Effectiveness | Digital, Social, OTT & TV Media | Project Ideation & Execution | Stats, Questionnaire Design & Focus Group Moderation | Business Development | Startup Consulting | Team Management & Growth | Technical Applications (All Nielsen, Comscore, Social, Google Analytics, Tableau, etc)davidmichaelgiles@gmail.com
Listed skills include Digital Media, New Media, Television, Entertainment, and 15 others.
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New York, New York, United States
Media consultancy focused on data and insights-driven growth strategy. Clients various, including social media, digital cable, influencers, streaming platforms, international consultants, etc
New York
CODEC Market is a new distributed cloud-based transcoding platform. We provide highest quality, lighting-fast, economical compression compared to major offerings from large cloud providers. This will result in client cost savings across storage and delivery as well as lead to wider audience reach. Our vision is to be the gold standard of digital video.
Greater New York City Area
Head of Research team for NBCu Entertainment Group; leading all Primary, Digital and Program/Data Research functions for USA & SYFY networks. Executed brand and genre deep dive, via multi-phase quantitative & quantitative study, for strategic direction to drive SYFY brand re-boot.Provided strategic direction to help propel USA to a record 13th consecutive.
Group lead for team of 35+ staff across all Strategic Insights and Research functions for Viacom Music Networks (VH1, MTV, MTV2, CMT, Logo.) Ushered in new analytics and data approach to programming and estimate modeling. Spearheaded emergent platform music discovery study and championed Millennial research across all business functions.
Greater New York City Area
Department head, overseeing all four Strategic Research functions for three networks.Strategized with Programming to drive VH1 to a record 23 consecutive quarters of growth.Worked with Affiliate group to help CMT to become the fastest growing network in cable.Spearheaded first-of-its-kind LGBTQ audience segmentation for Logo brand strategy.
Greater New York City Area
Head of Media, Digital & Ad Sales Research for two networks.
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David Giles works for DMG Media Consulting.
David Giles is listed as Consumer Insights & Analytics | Brand Strategy & Content Development | OTT | Media Research & Measurement | Data Storytelling | ex-head Insights & Analytics Viacom Music nets & NBCu Ent. nets at DMG Media Consulting.
AeroLeads has found 1 work email signal at @vh1.com for David Giles at DMG Media Consulting.
David Giles is based in United States, United States, United States while working with DMG Media Consulting.
David Giles has worked for Dmg Media Consulting, Codec Market, Nbcuniversal Media, Llc, Viacom, and Mtv Networks -- Vh1, Cmt, Logo.
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David Giles holds Bfa, Jazz And Contemporary Music Program from New School For Social Research.
David Giles is listed with skills including Digital Media, New Media, Television, Entertainment, Digital Strategy, Strategic Partnerships, Content Strategy, and Digital Marketing.
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