As a product manager, I thrive on driving growth and advocating for innovation in competitive markets and ambiguous projects. My career spans across web development, digital marketing, and payment anti-fraud domains, allowing me to lead projects like Changelly, Libertex, MinerGate, and StormGain with notable success.Latest significant achievements:0. Changelly.com (web): Achieved a 10x increase in organic traffic (from 1k to 100k MAU) using a corporate blog on WordPress and implementing a unique content marketing strategy.1. StormGain.com: Spearheaded a 250% growth in organic traffic and achieved conversion rates ranging from 10% to 25% by implementing SEO-optimized product landing pages.2. FxClub (web/mobile): Collaborated with PO on a redesign initiative, resulting in a staggering 150% increase in the average conversion rate (CR).3. MinerGate (web) : Reached a #1 rank for "bitcoin / btc mining" and "ethereum / eth mining" keywords using only my SEO and content marketing skills.4. Reelcam (mobile app) : Attracted the first 500 early adopters with no budget for a Periscope competitor.Software skills: Canva, Miro, Figma, Microsoft PowerPoint, Google Ads, Hootsuite, SEO tools (e.g., SEMrush, Moz, SimilarWeb), A/B testing platforms (Optimizely, VWO), web analytics (Google Analytics, Google Tag Manager), mobile app analytics (e.g., Firebase, App Annie), OLAP cubes, Hotjar, Jira, Confluence, and Trello.Product manager skills: Customer journey mapping, UI/UX optimization, market trend analysis, product roadmap development, stakeholder management, relationship building, problem-solving skills, risk and fraud management, agile development, Kanban, Scrum, continuous learning mindset, data-driven decision-making, presentation skills, emotional intelligence, and adaptability.
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Product Owner3Commas.IoPodgorica, Me
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Product Manager (Payments Risks & Anti-Fraud)Libertex Group Jun 2022 - Mar 2024Montenegro• Achieved a 40% increase in operational efficiency by spearheading the implementation of an analytical dashboard via PowerBI, tracking key KPI metrics of risk managers' team activity• Reduced false positives by 25% through analysis of the user journey within the quarantine and blacklist system• Decreased fraudulent activities by 30% through collaboration with multiple stakeholders to identify and mitigate payment risks• Introduced a new provider, Elliptic, to enhance AML measures… Show more • Achieved a 40% increase in operational efficiency by spearheading the implementation of an analytical dashboard via PowerBI, tracking key KPI metrics of risk managers' team activity• Reduced false positives by 25% through analysis of the user journey within the quarantine and blacklist system• Decreased fraudulent activities by 30% through collaboration with multiple stakeholders to identify and mitigate payment risks• Introduced a new provider, Elliptic, to enhance AML measures, following in-depth market research for crypto Know Your Transaction (KYT) and Travel Rule providers• Adhered to established SLAs by collaborating with Risk & Compliance teams on the timely resolution of incidents in anti-risk systems• Initiated development of a new way of risk mitigation by establishing a transaction-based approach via machine learning fraud detection algorithms• Product backlog envisioning and prioritization via the RICE framework Show less -
Product Marketing ManagerLibertex Group Apr 2020 - Jun 2022Montenegro• Increased CR of fxclub.org by 150% on average through redesign of all pages• Achieved a noteworthy CR of 10 to 25% on average on product StormGain landing pages by boosting organic search traffic for non-branded search keywords• Led a cross-functional team of up to 10 people, including developers, designers, content managers, marketers, and data analysts• Curated 4 main websites with a focus on traffic growth and conversion optimization• Conducted A/B testing experiments to… Show more • Increased CR of fxclub.org by 150% on average through redesign of all pages• Achieved a noteworthy CR of 10 to 25% on average on product StormGain landing pages by boosting organic search traffic for non-branded search keywords• Led a cross-functional team of up to 10 people, including developers, designers, content managers, marketers, and data analysts• Curated 4 main websites with a focus on traffic growth and conversion optimization• Conducted A/B testing experiments to validate new product development ideas• Pitching new product ideas to stakeholders with prototypes and data insights• Product backlog envisioning and prioritization via the RICE framework Show less
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Search Engine Optimization Project ManagerChangelly Oct 2017 - Mar 2020Worldwide• Organic traffic growth from 10,000 to 100,000 monthly visits in 1 year• Led a team of 4 SEO copywriters and outsourced content translations• Writing tech requirements for developers, designers and analysts• Full-stack SEO for Changelly, Cointelegraph, MinerGate, BitcoinWiki, & HitBTC -
Customer Success ManagerLptracker.Io Dec 2015 - Sep 2017St Petersburg City, Russia• Conducted training sessions and personalized consultations for clients• Provided customer support by phone, messengers and email communication channels to ensure and maintain high levels of client satisfaction
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Digital Marketing SpecialistSeventel Llc Jul 2015 - Nov 2015St Petersburg City, RussiaAttracted early adopters to the mobile application through diverse strategies including PR activities, email marketing, copywriting, landing page creation, and daily social media postings on platforms like VK.com and Facebook. Additionally, managed user-generated content (UGC) moderation to maintain a positive user experience.
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Business AssociateKozhura Digital Marketing Mar 2013 - Feb 2014Chelyabinsk, RussiaPartner, responsible for advertising and promotion1. PPC marketing as "TopShop.ru" affiliate partner:- Selection of keywords for the site rotorazer-saw.ru- Creation and optimization of advertising campaigns in Yandex.Direct- Reduced the cost per click of the main keywords from 1-2$ to 0.01-0.5$2. SEO Specialist- Compiled a semantic core for cosmopolit74.ru- Increased traffic from 0 to 120 visitors/day- Promoted the main key queries to the TOP103… Show more Partner, responsible for advertising and promotion1. PPC marketing as "TopShop.ru" affiliate partner:- Selection of keywords for the site rotorazer-saw.ru- Creation and optimization of advertising campaigns in Yandex.Direct- Reduced the cost per click of the main keywords from 1-2$ to 0.01-0.5$2. SEO Specialist- Compiled a semantic core for cosmopolit74.ru- Increased traffic from 0 to 120 visitors/day- Promoted the main key queries to the TOP103. Content Marketing & SEO for MissMedia.ru- Writing technical specifications for a copywriter- General SEO optimization- Increased traffic by 20% uniques/day in 2 months Show less
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Search Engine Optimization SpecialistОоо "Инсайт Айти" Dec 2012 - Feb 2013Chelyabinsk, RussiaConducted SEO audits, created optimization checklists, and successfully promoted multiple websites.
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Seo SpecialistRedsolution Nov 2011 - Nov 2012Chelyabinsk, RussiaOptimized, led the redesign and boosted the search traffic 5x times of the inmarkon.ru website. Boosted organic growth for vizit-doors.ru from 0 to 300-500 units per day due with no paid budget. -
Seo SpecialistIntec, Intecweb.Ru Feb 2011 - Oct 2011Chelyabinsk, RussiaAt the beginning of my career, I engaged in content writing for email campaigns, provided customer education and support, and managed content. Additionally, I simultaneously led 10 SEO projects for small businesses, and one of the websites I worked on, 74light.ru, continues to generate profit through SEO for the client.
Dmitriy Andreev Education Details
Frequently Asked Questions about Dmitriy Andreev
What company does Dmitriy Andreev work for?
Dmitriy Andreev works for 3commas.io
What is Dmitriy Andreev's role at the current company?
Dmitriy Andreev's current role is Product Owner.
What schools did Dmitriy Andreev attend?
Dmitriy Andreev attended Chelyabinsk State University.
Who are Dmitriy Andreev's colleagues?
Dmitriy Andreev's colleagues are Yana Kharlamova, Alexander Sviridov, Ian Eric Erice, Anthony Ogbuowelu, Aleksei Knirk, Abiona Oluwaseyi Samson, Vladyslav Antonov.
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