Dmitry Bobkov Email & Phone Number

Russia

Moscow, Russia

1. Project: Advanced Analytics (AI / ML):- Implement Andvanced Analytics - including Artificial Intelligence (AI) and Machine Learning (ML) technologies - into routine business practice.- Adjust Omnichannel Approach according to deep data analysis and synchronise the results with classical SFE processes.- Develop new Advanced Analytical features including new business models and new data processing (MDLP, Call Center results, Marketing Agencies customer universe).- A/B testing2. Project: Call Center management:- Enhancing Call Center processes.- Calls Conversion improvement.- Synchronising Call Center strategy and tactics with Marketing, Medical and SFE.- Call Center analytical dashboards desing elaboration and implementation. Includes Voice Analytics.- Support Call Center in migration to a new CRM.

Moscow, Moscow City, Russia

- Company processes analysis and optimization- Key stakeholders needs investigation- Salesforce CRM development- Processes and products Backlog management and prioritization (Jira / Confluence)- Product evolution demo to Customer- Mitigate Product limitations (both technical and business) and workaround propositions- Data driven desicion management

Moscow, Moscow City, Russia

- Technical requirements collection and formalization- Project documentation development- CRM processes modeling and regulation- Setting up the Salesforce platform (back-end)- Setting up the mobile app (front-end)

Moscow, Russian Federation

- Fieldforce motivation strategy development and implementation (Incentive scheme)- Regional target setting based on misc business factors (regional market potential, stakeholders relationship, etc)- Market research and customers respective investigation and clustering (business intel and analysis)- Veeva based CRM system (OCE Sales and OneKey) launch and development: understanding business needs + localization requirements formalization + requirements translation to a developers team - Customers interaction (incl. MCE) brand based strategy development and realization (profiling, segmentation and targeting)- KPIs tracking and reporting- Key Stakeholders (GM, BU Heads, Finances HR, IT) management and positive productive relationship building- Fieldforce size regional analysis and deployment to ensure proper competition- Multichannel approach development- Driving SFE projects inline with HQ strategy and collaboration- Subordinates management and coaching

Moscow, Russian Federation

- SFE processes implementation from zero- Collaboration and aligning processes with Commercial operations Pan-European function- CRM system launch (IMS MI Touch)- BI / ETMS system development (Oracle BI)- FieldForce headcount regional analysis and optimisation- RepCheck implementation and management- Sales bottleneck analysis- Marketing dashboards implementation, improvement and support- KPI and Incentive system development and implementation- SalesOut (secondary sales) Target setting management- SalesOut and appeals processing

- Managing process of clients base segmentation and targeting;- CRM/ETMS bases improvement and support;- Distributor’s reports analysis control;- Sales Out Appeals management;- Resources regional allocation;- Sales Out target setting;- Field Force Bonus Scheme development;- Incentives calculation;- Field Force KPI development;- Subordinates management and professional development;- Training programs development and execution;

Moscow, Russian Federation

- Clients base segmentation and targeting;- Sales analytics;- Marketing analytics and support;- Sales Out target setting;- Bonus calculation;- Field Force KPI development;- Pharmacy program leader.

- Cardiac and diabetic drugs field promotion;- Round tables, group meetings and presentations arrangement and execution;- Conferences and marketing events support;- Building and maintaining positive working relationships with local KOL’s;- Marketing budget planning and financial reporting;- Competitors field activities monitoring and reporting to PM’s and DM’s;

- Preclinical trials quality assurance and control (GLP and AAALAC);- Animals keeping control;

Preclinical Studies- Drugs efficacy studies;- Drugs safety studies;- Statistical data analysis and presentation;- Labware installation, calibration and support;

Master, Marketing And Managment

Master Of Sci, Biology, Ecology

Activities and Societies: - Ecological investigations; - Ornithological and Theriological expeditions.