Responsible for developing products to boost user retention and GMV during Big Promos for AliExpress mobile apps and desktop. (b2c e-commerce)Key highlights:– Gamification platform. Founder and the owner of the direction that grew 6x times. 15+ launches a year. Up to 1,5 million unique users on each project launch. +3% incremental GMV in total annual GMV– User benefit system. Improved current and launched updates. Result is 30% contribution to total GMV and 50% coverage among users. – Promo Interfaces. Identified and delivered UX improvements for buyers during Big Promos. Increased CR by up to 30% vs old. – Management. Leaded cross-functional teams with up to 30 people including analysts, engineers, designers, marketers. operators. Experience in managing outsource & international teams.

Responsible for implementing marketing and creative strategy for Samsung with focus on Digital and new technologies.Our team supported 90% of Samsung's advertising activities, including large 360 campaigns, non-standard activations, special and engagement projects.– Leaded a large New Year 360 campaign including both online and offline channels. Found the right insight through interview and developed marketing strategy, creative idea and key materials including TV script .– Developed and launched dozens of digital projects: mini-games, promotions, new product announcements, influencers' campaigns, viral videos, social media.

Developed digital marketing strategy for such brands as Sberbak, Wimm-Bill-Dann, Submiller and others

–Developing digital marketing strategy for top clients.–Participation in creative tenders.–Producing digital marketing ideas.–Understanding & leveraging all digital tools

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Develop digital strategy based on the proper insights for the target audience.Market analysis, research, lattest digital trends overview.Co-work with special projects, creative and planning department in developing integrated solutions based on the general strategic approach.Understanding & leveraging all digital tools.Top clients: Sberbank, Wimm-Bill-Dann, Chrysler, Submiller.