Dmitry Kuznetsov Email & Phone Number

Стамбул, Турция

Москва, Москва, Россия

-Leading Category Management for Dishcare, divided to three brands-Meeting HQ PnL targets, creating pricing strategy for countrie. Analytics of all business KPIs and categories’ performance-Product Strategy: defining categories’ development by brands and USPs. Defining strategy for each product subsegment: play to win or play to play. Splitting assortment by brands and channel SKUs-Developing of long-term product road mapping to meet country requirements & brand positioning strategy -Creating Marketing Strategy by brand and product range to meet market share/profitability & brand awareness targets-Business planning and revision of Sales KPI’s (Units/ Turnover/ Ebit/ CM1) and Rolling Forecasts-Product development, product lifecycle management and monthly planning: product targets by SKU and product area-Planning and leading marketing management to Identify key products & USPs for ATL and BTL campaigns -Defining sell-in and sell-out strategy for new product launches and active assortment, including product price offs and list of products for promotion

Москва, Москва, Россия

• As Operational Pricing Manager, I am responsible for driving the implementation of the pricing strategy and organisation in order to continuously maximise revenue, profitability and productivity.• My greatest accomplishments were to set an unprecedented pricing organisation and delivered margin improvements from the actions taken.

Russian Federation

General duties:* Spare parts categories management - 1,6 bln rub annual turnover* * * * Pricing - price list, testing of elastic price , brake-even-points, promo campaigns;* Sales and margin contribution goals achievement;* Building of cross channel marketing plan and budget;* Tactical and strategical promo campaigns;* Sell-In & Sell-Out analysis, market & SOM estimation, plan-fact analysis;* Participation in bonus policy and aftersales marketing strategy development;* POS materials, copywriting;* Trainees mentoring and task delegation;* Building relationships with dealers and suppliers;* Conducting product training sessions;

• Responsible for product catalogue adaptation & translation processes• Product Development• Liaison with Advertising, CRM & PR colleagues on preparation of all Product and Pricing related Point of Sale material• Сollection analysis and provision of information on competitors and market changes for dapt the market presence strategy• Review of advertisings, press releases, etc for product correctness• Responsible for price list• Option price calculation for submission to ordering department• Samples and product sales materials distribution• Сontinous operative dealer support• Support operatively product team colleagues with information, presentations etc.• AnalysisSales reports (per product, brand, customer, projects, ABC etc)Qualitative analysis of salesCAP on monthly basis• Document & reportCustomer service support (documents, discounts etc)MKG Branch reports on monthly basisCompetition analysisCollection & provision of information on competitors and market changes• Responsibility for the Price list• Responsibility for new product launch• ProductSupport with information on product (translation, presentations)• System managementSAP (reference creation, report extractions, etc)nSkep (fill in / extract)

Russian Federation

- Development of the media plan for the year, coordination with the German division, implementation of projects.- The organization and control of trade - marketing actions.- Organization and execution of specialized exhibitions and events.- Control over the design department, distribution of incoming demands in the department, mission director of marketing department. - Planning, preparation, carrying out assessions of efficiency of advertizing and motivational actions. - Development, initiation and control over federal and local special actions. - Development of marketing funds distributors and tracking their performance. - Production of advertizing materials: POS, souvenir products. - Work with suppliers of the trading equipment, research and expansion of products for sale. - Development, initiation, maintaining and reporting of motivational programs. -Work with networks, carrying out in networks promo actions, input of new grocery positions in a network.

Functional area:- Analyzing the assigned market or product sector for existing and potential sales. Investigating opportunities for new and specific product lines. - Annual and quarterly operation plan preparation. - Establishment of budgets and targets for assigned area of responsibility, and manages to them.- Managing regular market/business research activity and prepares reports and forecasts. - Launching new products to local markets (Russia, international) within whole launch product marketing cycle.- Developing communication with sales channels, establishment of marketing cooperation with partners.- Application of different marketing approaches for brand asset growth and sales promotion (internet, press, radio, indoor/outdoor advertising, event marketing, trade marketing).- analytical and experienced in working both with qualitative insights and quantitative data to drive product decisions. analytics tools and user interviews, surveys, and usability tests UX, A/B tests,

2-Nd Step, International Business

Master'S Degree, Inteligent Marketing

Bachelor'S And Master'S Degrees, System Analysis